iPhone 15 Pro Max Price Bump Part of Apple’s Revenue-Boosting Strategy: Mark Gurman

Apple enacted its long-awaited iPhone price increase with as much subtlety as possible, part of an effort to wring more money from consumers without triggering sticker shock.

On Tuesday, the company boosted the price of just one iPhone model — the top-end Pro Max, which climbs by $100 (roughly Rs. 8,300) to $1,199 (roughly Rs. 99,400) — while leaving the other three new versions unchanged. And even the now-costlier new phone will come with twice as much storage, letting Apple argue that it wasn’t really a price increase at all. 

The move fits a pattern for the company, which needs to tread lightly with inflation-wary shoppers. Apple isn’t making dramatic changes to its sticker prices, but it’s finding new ways for shoppers to spend more. The company is packing its upscale iPhones with exclusive features, such as better zoom lenses and titanium frames, to nudge shoppers toward bigger-ticket items. 

Even Apple’s switch to a USB-C port on the iPhone — an EU-mandated move the company initially opposed — will bring fresh ways to generate revenue. If consumers want their AirPods to have the same connector as the latest iPhones, they’ll have to spend $249 (roughly Rs. 20,700) for a new pair. If they want to use their old Lightning chargers, they can buy an adapter from Apple for $29 (roughly Rs. 2,400).

Some investors had hoped that Apple would raise prices more broadly, one reason they gave a cool reaction to Apple’s iPhone event Tuesday, according to Evercore ISI analyst Amit Daryanani. The shares slipped 1.7 percent to $176.30 (roughly Rs. 14,600).

But Apple is contending with an industrywide smartphone slump, giving it less leverage to increase prices. Worldwide smartphone shipments fell nearly 7 percent last quarter, according to IDC, hitting the company’s biggest source of revenue. Troubles in China, where it faces a widening government ban and competition with an advanced new phone from Huawei Technologies, have only added to the pressure.

And so, Apple will keep the lower-end version of the iPhone 15 at $799 (roughly Rs. 66,300), while the entry-level Pro model remains at $999 (roughly Rs. 82,900) — a price that was considered eye-popping when the iPhone X debuted at that level in 2017.

Though the starting Pro Max will be nearly 10 percent more expensive than the cheapest iPhone 14 Pro Max, it has 256 gigabytes of storage, compared with the 128 gigabytes offered previously.

Underscoring the incremental nature of this price increase, Apple didn’t raise the levels of its iPhone 15 Pro Max models with higher amounts of storage. The version with 512 gigabytes remains at $1,399 (roughly Rs. 1,16,000), while one with 1 terabyte still costs $1,599 (roughly Rs. 1,32,600). But even with prices staying the same, Apple is able to earn higher margins because the cost of storage has fallen.

Apple is boosting prices more aggressively outside the US. The iPhone 15 Pro will rise by $50 (roughly Rs. 4,100) in Canada, with the Pro Max price going up $200 (roughly Rs. 16,600). In India, the Pro Max will climb by about 14 percent.

Some countries, however, are getting a price decrease. In the UK, the iPhone 15 Pro and Pro Max are 100 pounds (roughly Rs. 10,400) cheaper than their predecessors. 

Beyond iPhone pricing tweaks, Apple is generating more revenue from additional services and accessories. The company rolled out two new storage tiers for its iCloud online storage offering: a 6-terabyte plan for $30 (roughly Rs. 2,500) a month and a 12-terabyte option for $60 (roughly Rs. 5,000) a month. The top-end iCloud plan had been a 2-terabyte offering for $10 (roughly Rs. 800).

The new AirPods also reflect Apple’s more aggressive approach. When the company began offering wireless charging on the iPhone, it let AirPods customers purchase new cases that used the same format — rather than forcing them to buy all new earbuds. This time around, it’s not offering a standalone case that works with USB-C. 

Buyers of the iPhone 15 Pro and Pro Max also will need a new cable if they want to get the speedier data transfer speeds promised by the device. Apple is selling one for $69 (roughly Rs. 5,700).

© 2023 Bloomberg LP


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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iPhone 15 Pro, iPhone 15 Pro Max with 3nm A17 Pro Chip, Action Button Launched in India: Price, Specifications

iPhone 15 Pro and iPhone 15 Pro Max were unveiled by Apple on Tuesday at the company’s ‘Wonderlust’ event that was streamed live from Apple Park in California. Under the hood, these handsets are powered the company’s cutting-edge A17 Bionic chipset. They are also equipped with a programmable Action button that is similar to the one found on the Apple Watch Ultra. The iPhone 15 Pro and iPhone 15 Pro Max models have a USB Type-C charging port unlike their predecessors. The top-of-the-line model features a periscope camera setup for improved zoom performance.

iPhone 15 Pro, iPhone 15 Pro Max pricing and availability

The new iPhone 15 Pro pricing starts at Rs. 1,34,900 for the base 128GB variant, while customers can purchase the iPhone 15 Pro Max for Rs. 1,59,900 (256GB). The handsets will be available in 256GB, 512GB and 1TB storage options as well.

Pre-orders begin on September 15, and the phones will go on sale on September 22. Apple says that the iPhone 15 Pro and iPhone 15 Pro Max will be sold in Black Titanium, Blue Titanium, Natural Titanium, White Titanium finishes.

iPhone 15, iPhone 15 Plus specifications and features

The iPhone 15 Pro and iPhone 15 Pro Max sport 6.1-inch and 6.7-inch Super Retina XDR OLED displays, respectively, with Apple’s Ceramic Shield material and offer up to 2,000 nits of peak brightness Both handsets have an IP68 rating for dust and water resistance. They are powered by Apple’s new 3nm chipset A17 Bionic chipset that offers a 10 percent increase in performance while offering up to 3 times more efficiency compared to the competition.

iPhone 15 Pro Max features 5x telephoto zoom support
Photo Credit: Apple

 

The handsets are made using Grade 5 titanium and aluminium sub-structure for increased durability and lightness. They also offer a new Action button that replaces the Mute switch, and it can be assigned to a bunch of different actions.

The handsets feature a 48-megapixel wide angle camera with an f/1.78 aperture and has a coating to reduce lens glare. Along with a 12-megapixel ultra-wide-angle camera with an f/2.2 aperture. The iPhone 15 Pro has a 12-megapixel 3x telephoto camera, while the iPhone 15 Pro Max model has a 12-megapixel periscope camera setup with f/2.8 aperture which is claimed to offer up to 5x optical zoom performance.

The Pro models in the iPhone 15 series are equipped with a 12-megapixel TrueDepth camera with an f/1.9 aperture, that can be used for clicking selfies and making video calls.

Just like the regular models, the new iPhone 15 Pro and iPhone 15 Pro Max feature a USB Type-C port with USB 3.0 speeds. It offers up to 10 Gbps data transfer speeds with an optional cable. According to Apple, the iPhone 15 Pro will offer up to a full day of use, while the iPhone 15 Pro Max is claimed to offer even longer battery life. The handsets also support the Qi2 standard, which offers faster wireless charging speeds, according to the company.


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iPhone 15, iPhone 15 Plus With Dynamic Island, 48-Megapixel Camera Launched in India: Price, Specifications

iPhone 15 and iPhone 15 Plus were launched globally on Tuesday at Apple’s ‘Wonderlust’ launch event. Both handsets feature a few notable hardware upgrades over last year’s iPhone models. These include the company’s A16 Bionic chipset, Dynamic Island and a 48-megapixel primary camera — features that were available on last year’s Pro models. This year, all of Apple’s iPhone models are equipped with a USB Type-C port, making them the first handsets to arrive without Apple’s proprietary Lightning charging port.

iPhone 15, iPhone 15 Plus pricing and availability

iPhone 15 pricing in India starts at Rs. 79,900 while the iPhone 15 Plus is priced at Rs. 89,900 for the base 128GB variant. Both phones will be available in Black, Blue, Green, Pink, and Yellow colour options, according to the company. While pre-orders for the phones begin on September 15, the iPhone 15 and iPhone 15 Plus will go on sale on September 22. The handsets will be available with up to 512GB storage.

iPhone 15, iPhone 15 Plus specifications and features

The iPhone 15 is a dual SIM (Nano) smartphone that sports a 6.1-inch Super Retina XDR OLED display with Ceramic Shield material for additional protection. This year, Apple has also equipped the iPhone 15 with the Dynamic Island that was introduced on the iPhone 14 Pro models last year. The display offers up to 2000 nits of peak brightness and the handset has an IP68 rating for dust and water resistance. The iPhone 15 Plus has a larger 6.7-inch Super Retina XDR OLED display.

iPhone 15 and iPhone 15 Plus colour options

 

Unlike last year’s model, the primary camera on the iPhone 15 and iPhone 15 Plus models is a 48-megapixel wide angle camera with a 2um quad pixel sensor and an f/1.6 aperture. The smartphone is also equipped with a 12-megapixel ultra-wide camera with an f/1.6 aperture and sensor shift stabilisation. The handset is equipped with a 12-megapixel TrueDepth camera on the front, located in the new camera island for selfies and video chats.

Apple’s new iPhone 15 and iPhone 15 Plus are equipped with the company’s A16 Bionic chip that powered last year’s iPhone 14 Pro models. The handsets are the first phones from Apple to feature a USB Type-C port (instead of Apple’s proprietary Lightning connector). There’s no word from the iPhone maker on the amount of RAM or battery capacities on both handsets, but we can expect to find out additional details through third-party sources over the coming weeks.


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iPhone 15, iPhone 15 Pro Weight and Measurements Leak Ahead of ‘Wonderlust’ Launch Event

iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max details have been leaked in a new report, shortly before the company’s September launch event titled ‘Wonderlust’. Several details of the company’s upcoming iPhone 15 series of smartphones have surfaced online over the past couple of months, such as the colour options for the regular and Pro models, as well as their internal specifications. Now, the weight and measurements of the upcoming iPhone 15 lineup has been revealed, giving us an idea of what to expect from the company’s next handsets.

A MacRumors report, citing unnamed sources, claims that the iPhone 15 will measure 147.6×71.6×7.8mm and weigh 171g. These measurements are nearly identical to the iPhone 14, which measures 146.7×71.5×7.8mm and weighed 172g — the upcoming model is expected to weigh one gram less than its predecessor. The iPhone 15 and iPhone 15 Plus will also use the same 6013 T6 aluminium material for the chassis, just like the 2022 model, as per the report. 

On the other hand, the difference in weight for the Pro models might be more significant. According to the report, the iPhone 15 Pro will measure 146.6×70.6×8.25mm and weigh 188g — the dimensions of last year’s iPhone 14 Pro were 147.5×71.5×7.85mm and the handset weighed 206g. While the new model appears to be thicker, its weight is claimed to have dropped by 8.73 percent.

Similarly, the iPhone 14 Pro Max that was unveiled last year measured 160.7×77.6×7.85mm and weighed 240g, but its successor is claimed to weigh 221g and measure 159.9×76.7×8.25mm. This suggests that Apple’s top-of-the-line model will be 7.91 percent lighter than the Pro Max model launched at Apple’s ‘Far Out’ event in September 2022.

The iPhone 15 Pro and iPhone 15 Pro Max models are tipped to feature a titanium chassis instead of the stainless steel material used on last year’s handsets. As a result, the smartphones are expected to be lighter and more durable this year. Meanwhile, the iPhone 15 and iPhone 15 Plus are expected to feature the same aluminium chassis, which suggests that the weight of these smartphones are unlikely to change by a considerable amount.

Last month, it was predicted that the iPhone 15 Pro and iPhone 15 Pro Max would weigh 191g and 221g, respectively, due to the rumoured switch to a titanium chassis. While the reduction in weight is minimal and the Pro variants will still be heavier than the iPhone 15 and iPhone 15 Plus, the lighter chassis could offset the weight of a protective case on the iPhone 15 Pro and iPhone 15 Pro Max models.


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iPhone 15 Pro, iPhone 15 Pro Max Price Hike Won’t Bring Upgrade From 128GB Base Storage Configuration: Report

iPhone 15 Pro Max is expected to bring some notable changes over last year’s top-of-the-line model — in terms of build quality and hardware improvements — along with a hefty price hike, but the base storage configuration of the handset won’t be raised by the company, according to a report. Due to the rumoured use of titanium instead of stainless steel for the external chassis of the upcoming iPhone 15 Pro Max model, the price of Apple’s upcoming phone is expected to increase this year.

According to a report by 9to5Mac citing a research note from analysts at TrendForce, the iPhone 15 Pro and iPhone 15 Pro Max are expected to arrive with 128GB of storage. While the Pro model is rumoured to be priced at $999 (roughly Rs. 83,100), the market research firm claims the price of the iPhone Pro Max will be hiked by 9 percent and start at $1,199 (roughly Rs. 99,700) or an increase of $100 (roughly Rs. 8,300) over the iPhone 14 Pro Max.

Last month, it was reported that prices for both Pro models would increase this year, while they would offer between 256GB and 2TB of storage. However, TrendForce states that both the iPhone 15 Pro and iPhone 15 Pro Max will offer up to 1TB of storage, just like their predecessors. Instead, they will reportedly feature 8GB of RAM, up from 6GB on last year’s Pro models.

Apple has already confirmed the date of its next launch event — the company is expected to unveil the iPhone 15 series of smartphones, new Apple Watch models, and a refreshed version of the AirPods Pro at its ‘Wonderlust’ event on September 12.

This year, the company is rumoured to equip its next generation of smartphones with USB Type-C ports for the first time, with reports suggesting they could offer Thunderbolt/ USB 4 support and faster charging at up to 35W. The iPhone 15 Pro models are expected to feature a cutting edge A17 Bionic chipset, and an Action button that is said to be programmable.

The iPhone 15 Pro and iPhone 15 Pro Max are said to feature a titanium chassis which suggests the phone will be more durable and lighter than previous models that were made from stainless steel. Another major upgrade rumoured to make its way to the Pro Max model is a new periscope camera that will offer better optical zoom performance. We will find out more about Apple’s upcoming smartphones when the company unveils them at its ‘Wonderlust’ event on September 12.  


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iPhone 15 Series Camera Specifications Leaked Ahead of September 12 Launch: All Details

iPhone 15 series is expected to launch on September 12 at Apple’s Wonderlust event. The lineup is expected to offer four models – iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. There have been several leaks and rumours on the upcoming iPhone 15 smartphones in the past few months, and there’s no stopping them. Ahead of the launch on September 12, a new leak has surfaced online that tips the camera specifications of the iPhone 15 models.

As per a MacRumors report, the iPhone 15 and the iPhone 15 Plus are expected to be equipped with a 48-megapixel primary rear sensor with an aperture of f/1.6, which is a significant improvement over the 12-megapixel main sensor of the iPhone 14 and iPhone 14 Plus. There is also said to be a secondary a 12-megapixel sensor with an ultra-wide-angle lens and an aperture of f/2.4. 

The report added that the iPhone 15 Pro and iPhone 15 Pro Max models are expected to launch with a 48-megapixel Sony IMX803 primary rear sensor with an aperture of f/1.78, a 12.7-megapixel sensor with a telephoto lens and an aperture of f/2.8, and a 13.4-megapixel sensor with an ultra-wide-angle lens with an aperture of f/2.2. The high-end iPhone Pro Max is expected to come with a periscopic telephoto lens.

A recent report suggested that the iPhone 15 Pro variants are likely to cost more than the preceding models over its rumoured upgraded hardware, which is tipped to include a new titanium chassis over stainless steel ones and a periscope lens on the iPhone 15 Pro Max. The new chassis is expected to bring down the weight of the iPhone models.

This year, users in India could get the iPhone 15 on the same day as the global release. A report hinted that the iPhone 15 models manufactured under the Make in India campaign are likely to launch alongside the global launch of the lineup with little or no delay at all. Meanwhile, a tipster recently stated that the iPhone 15 Pro Max release could be delayed by up to 4 weeks over its September 12 launch date due to camera sensor production issues. 


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iPhone 15 Series to Go On Sale in India the Same Day or Few Days After Global Launch: Report

iPhone 15 series is expected to be launched on September 12 at an event called ‘Wonderlust’ that will take place at Apple Park in Cupertino, California. Starting at 10 AM local time, the event will also be live-streamed on apple.com and the Apple TV app. The iPhone 15 lineup is expected to consist of four models – iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Ahead of the launch, a report now suggests that the iPhone 15 models will go on sale in India on the same day or just a few days after the global availability of the phones.

To promote electronics production in India, the government has started providing a number of incentives to mobile, laptop, and semiconductor manufacturers. This not only contributes to the gross domestic production of the country, but also helps in the creation of multiple jobs within the production and distribution sector.

An Economic Times report suggests that the iPhone 15 models that are to be manufactured under the Make in India scheme, may be available in the market around the same time as the global release of the products. The units are said to be manufactured in Apple assembler Foxconn’s Chennai factory. 

The report noted that last year with the launch of iPhone 14, the made-in-India units went on sale within 10 days of the global launch. This year the company expects an even lesser lag, if any and Apple will have the Chennai-based Foxconn manufacturing unit first serve the local Indian market and then be considered for export.

Notably, the government recently imposed restrictions on the import of several electronic items like laptops, tablets, and personal computers. The restrictions were to be effective immediately starting in the first week of August, but have now been pushed back by three months and clearance of import for certain electronic items will be required from November 1.


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iPhone 15 Series to Launch on September 12 at Apple ‘Wonderlust’ Event

iPhone 15 series has now got an official launch date as the California-based tech giant has announced its upcoming Apple ‘Wonderlust’ Event. The event is all set to be take place on September 12, and will be live streamed online. The company is expected to release a number of products at the fall launch event, including the iPhone 15 series, Apple Watch Series 9, Apple Watch Ultra 2, along with the announcement for iOS 17 and watchOS 10 launch date. However, the company has not revealed the products that will launch on the Apple Event. 

Apple has officially sent out invites for the fall launch event, named ‘Wonderlust’. The event will take place at Apple Park on September 12, starting at 10 AM PT (10.30 PM IST). The launch will be live streamed online on apple.com and the Apple TV app. 

The upcoming launch event will witness the launch of the iPhone 15 series, which will include iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. There have already been several rumours regarding the specifications, design as well as colour options for these variants. The most awaited update for the this iPhone series lineup would be the inclusion of USB Type-C charging port instead of Lightning port. 

The company is also expected to release two new smartphones at the event — the Apple Watch Series 9 and the Apple Watch Ultra 2. The successor to Apple Watch Series 8, the Watch Series 9 is expected to five colour options for the aluminium body, and three colourways for the stainless steel model. The smartwatch is expected to be similar to its predictor in terms of design. 

The second-generation Apple Watch Ultra model was previously reported to be manufactured using the 3D printing technology. The smartwatch is also said to bear a close resemblance to its predecessor. 

The company is yet to confirm the products that will be launched or unveiled at the upcoming events. However, Apple analyst Mark Gurman has confirmed about the launch of iPhone 15 series at the Wonderlust event. 


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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iPhone 15, iPhone 15 Pro Purported Colour Options Visualised in Renders Ahead of Debut: Details

iPhone 15 and iPhone 15 Pro colour options have been visualised in renders ahead of their expected debut next month as the successors to last year’s iPhone 14 series of smartphones. While Apple is yet to share any details regarding these handsets, a publication has shared renders of the iPhone that were based on leaked information. This year, Apple is tipped to drop two existing colourways in favour of new options for the purported iPhone 15 Pro models that are said to feature a titanium chassis.

Detailed renders created by 9to5Mac’s Ian Zelbo, show the iPhone 15 and iPhone 15 Plus in Black, Blue, Green, Pink, and Yellow colour options. According to the publication, the renders were generated based on “detailed colour codes” provided by a source. The renders show the rear panel of the smartphone with light pastel colours. The camera module is located at the top left corner, with a familiar diagonal layout for the dual camera setup.

iPhone 15 (left) and iPhone 15 Pro renders
Photo Credit: 9to5Mac

 

Meanwhile, the renders created for the iPhone 15 Pro and iPhone 15 Pro Max show the handsets in Blue, Silver, Space Black, and Titan Gray. All four colour options show the upcoming handsets sport a triple rear camera setup that looks quite similar to the iPhone 14 Pro and iPhone 14 Pro Max.

While these leaked renders do not include these details, the upcoming iPhone 15 lineup is tipped to feature USB Type-C ports unlike previously models that support Apple’s proprietary Lightning connector. Reports have hinted at the inclusion of Thunderbolt/ USB 4 support and faster charging speeds — up to 35W on the iPhone 15 series.

Similarly, the iPhone 15 Pro and iPhone 15 Pro Max are said to use an Action button instead of the company’s iconic mute switch. This button is said to be programmable and recent reports and leaked case images suggest that it can be customised to perform certain functions on the smartphone in addition to toggling silent/ring modes. While these hardware changes aren’t visible on the renders — they are expected to be unveiled by the company at its next launch event that could reportedly take place on September 12.


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iPhone 15 Pro, iPhone 15 Pro Max Could Feature Titanium Chassis That Cuts Weight by Nearly 8 Percent: Report

iPhone 15 Pro and iPhone 15 Pro Max are likely to be lighter than their predecessors, according to a report. The company’s next-generation smartphones are expected to arrive in September with a few notable hardware upgrades including a modern USB Type-C port while the Pro models are also tipped to bear a titanium chassis instead of stainless steel used on the iPhone 14 Pro and earlier handsets. As a result, the weight of the iPhone 15 Pro and iPhone 15 Pro Max could drop by up to 8 percent when compared with previous models.

9to5Mac predicts that the iPhone 15 Pro will weigh 191g, which is lighter than its predecessor iPhone 14 Pro, which weighs 206g. Meanwhile, the iPhone 15 Pro Max could weigh 221g, which means it would weigh less than the iPhone 14 Pro Max that weighs 240g. These represent a decrease of 7.2 percent and 7.9 percent for the Pro and Pro Max models, respectively.

It is worth noting that these are merely predictions and Apple is yet to announce any details of the purported iPhone 15 Pro and iPhone 15 Pro Max. Even if the predictions are true, the iPhone 15 and iPhone 15 Pro will only feel slightly lighter than their predecessors. However, it could help offset the weight of an additional protective case on these smartphones. They are also expected to remain heavier than the iPhone 15 and iPhone 15 Plus, that are expected to feature an aluminium chassis.

Along with the rumoured switch to the titanium chassis, Apple is planning on introducing two new colour options with the iPhone 15 Pro and iPhone 15 Pro Max, as per a recent report. The phones are tipped to launch in new Dark Blue and Titan Gray colour options while the existing Gold and Deep Purple colourways could reportedly be discontinued.

Earlier reports suggest that the iPhone 15 series will also offer faster data transmission speeds, thanks to the expected arrival of a USB Type-C port that will replace the proprietary Lightning connector. However, Thunderbolt-grade transfer speeds are unlikely to be the only advantage of the modern connector. Apple is also planning to bring support for faster wired charging speeds — up to 35W — on its upcoming smartphones, according to reports.


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