iPhone 15, iPhone 14, and More Receive Price Cuts During Imagine Store Sale

Apple’s exclusive retail store Imagine seems to have kickstarted its year-end sale in India with significant discounts on the latest iPhone models. The iPhone 14, iPhone 15, iPhone 15 Plus, and iPhone 15 Pro are currently available for purchase through Imagine Store with discounted price tags. The premium product seller has joined hands with HDFC Bank to offer up to Rs. 5,000 instant discounts for customers purchasing handsets using their cards and EMI transactions. There are additional exchange offers and no-cost EMI options.

The newly launched iPhone 15 can be purchased for Rs. 77,503, down from the original launch price of Rs. 79,900. It can be bought for just Rs. 72,503 by availing HDFC bank discount. Similarly, the iPhone 15 Plus has a starting price of Rs. 87,203 now, instead of the original launch price of Rs. 89,900. Bank-based offers will further lower the price to Rs. 82,203.

Meanwhile, the premium iPhone 15 Pro can be grabbed for Rs. 1,34,900 instead of Rs. 1,39,900. Customers can avail up to Rs. 4,000 cashback while making payments using HDFC bank cards. The top-end iPhone 15 Pro Max is listed for the exact launch price of Rs. 1,59,900, however interested customers can save Rs. 4,000 with bank offers.

The iPhone 14 Pro was unveiled at the ‘Far Out’ event last year with an initial price tag of Rs. 1,29,900 for the 128GB storage option. Currently, Imagine Store is selling the handset for Rs. 1,19,900. The iPhone 14 Pro Max debuted at a starting price tag of Rs. 1,39,900. It can now be purchased for Rs. 1,34,900.

Apple’s iPhone 14 is available for Rs. 66,405, down from the original launch price of Rs. 79,900. By applying relevant bank offers it can be grabbed for just Rs. 62,405. The iPhone 14 Plus is also listed for Rs. 75,900 but there is an additional Rs. 4,000 instant bank offer. The iPhone 13 was released in the country in 2021 with a price tag of Rs. 79,900. This old iPhone model is available for Rs. 56,905 and the retail store is providing up to Rs. 2,000 bank discount

Besides iPhone models, Imagine Store is also selling the iPad, Mac and AirPods at discounted prices. To check out all the deals, head to the official Imagine online store.


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Meta Brings Standalone Text-to-Image Generation Tool to Web; AI Enhancements to Instagram, Facebook

Meta unveiled a host of new enhancements for its AI experiences across Facebook, Instagram, Messenger, and WhatsApp on Wednesday. The company’s virtual assistant, Meta AI, which was launched in September, will now give more detailed and accurate responses to queries. The Facebook parent is also expanding its text-to-image generation tool, Imagine, as a standalone AI experience on Web, outside of chats.

In its Newsroom post announcing new AI updates, Meta detailed a standalone Imagine tool for image generation. Initially only embedded within Meta’s messaging platforms, Imagine can now be accessed on the Web for free. “Today, we’re expanding access to imagine outside of chats, making it available in the US to start at imagine.meta.com,” Meta said in the blog. The image creation tool runs on the company’s image foundation model, Emu. The tool will initially be available in the US.

Imagine with Meta is free to use on the Web
Photo Credit: Meta

Meta is also bringing new updates and capabilities to core AI experiences on its platforms. The Meta AI virtual assistant is now more helpful, the company claims, generating more detailed responses on mobile and more accurate summaries of search results. “We’ve even made it so you’re more likely to get a helpful response to a wider range of requests,” the blog said. A Meta AI interaction can be triggered by starting a new message and selecting “Create an AI chat” on Meta’s messaging platforms, or by typing “@MetaAI” in a group chat followed by the query.

Outside of chats, Meta AI’s large language model will bring new experiences on Facebook and Instagram like options for AI-generated post comment suggestions, community chat topic suggestions in groups and more.

Imagine with Meta, the text-to-image generation tool, is also getting a new ‘reimagine’ feature on Messenger and Instagram that lets your friends riff on a Meta AI-generated image shared by you in messages and create entirely new images. Additionally, the company is also rolling out Instagram Reels in Meta AI chats, wherein the AI assistant will recommend and share reels for relevant video requests. AI-powered improvements are coming to Facebook, too. Meta is working on AI features that would draft birthday greetings, edit feed posts, write up a dating profile, or set up a new group.

Meta will also roll out invisible watermarking to its new Imagine with Meta AI image generation tool to boost AI transparency and curb misleading AI-generated content in the coming weeks. “The invisible watermark is applied with a deep learning model. While it’s imperceptible to the human eye, the invisible watermark can be detected with a corresponding model,” the blog said. The watermark will withstand image manipulation like cropping, editing or screenshotting.


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