Tag: ai image generator

OpenAI Unveils New Tool to Identify AI-Generated Images, Highlights the Need for AI Content Authentication

OpenAI unveiled its new artificial intelligence (AI) image identification and detection tool on Tuesday. The AI firm announced the new tool highlighting the need to authenticate AI-generated content and to create awareness around it. The company has also formally joined the Coalition for Content Provenance and Authenticity (C2PA) committee, which has created an open standard for labelling AI-generated content. Notably, OpenAI has been using this standard in its Dall-E-generated images since February 2024 and continues to add AI-related information in the images’ metadata.

In a blog post, OpenAI highlighted the new challenges that have emerged with the inception of AI-generated content. The company said, “As generated audiovisual content becomes more common, we believe it will be increasingly important for society as a whole to embrace new technology and standards that help people understand the tools used to create the content they find online.” Further, the ChatGPT-maker said it was taking two distinct measures to contribute to AI content authentication.

In its first step, OpenAI formally joined the C2PA committee and called it a widely used standard for digital content certification. The company also highlighted that the standard is followed by a wide range of software companies, camera manufacturers, and online platforms. Put simply, C2PA advocates the addition of information in the metadata of images and other file types to reveal how they were created. While an image taken by a camera will include the name and specifications of the camera, an AI-generated image will include the name of the AI model.

This type of authentication method is used as it is difficult to remove or alter the metadata from an image and it continues to stay even if the image is shared, cropped, or altered in any way or form.

Highlighting its second step, OpenAI said it was working on a new tool that can identify AI-generated images. Without naming the tool, the company called it “OpenAI’s image detection classifier”. The tool predicts the likelihood of an image being created by Dall-E. As per the post, the tool was able to correctly tag 98 percent of the Dall-E-generated images when compared to real images, despite using filters or cropping the image. However, the tool struggles when AI images of Dall-E are compared with other AI models. The AI firm said in those instances the tool makes mistakes in about 5-10 percent of the sample.

However, OpenAI has now opened the tool for limited public testing and invited research labs and research-oriented journalism nonprofits to register with the AI firm and get access to the tool.

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Snapchat to Display Watermark on Images Created Using Snap’s Generative AI Tools

Snapchat announced on Tuesday that it will soon start adding a watermark to the artificial intelligence (AI)-generated images created using its tools. The platform allows its premium users to generate AI images through the platform’s native conversational chatbot ‘My AI’ and its Dreams feature. The watermark will be a visual addition to highlight that it was created synthetically and will be shown for images shared in the app as well as when they are exported to a user’s camera roll.

In a post on its website, parent company Snap highlighted the wide range of AI-powered features it has added since 2015 such as AR Lenses, My AI, Generative AI Chat Wallpaper, and more. It also mentions the company’s efforts to be more transparent when users are interacting with AI-powered content on its platform.

Snapchat says it will begin adding a watermark to all of its AI-generated images for increased transparency. This will apply to images generated from the My AI bot or background generation through Dreams. The watermark is a visual marker of Snapchat’s ghost logo along with the sparkle icon which has become representative of AI.

The company’s support page on generative AI has warned users against removing its ‘Ghost with sparkles’ watermark from AI-generated images, adding that doing so is a violation of the platform’s terms and conditions.

Notably, OpenAI’s DALL-E 3 images follow the Coalition for Content Provenance and Authenticity (C2PA) protocol and add AI-related information into the metadata of the images. Google also has its own watermarking technology called SynthID for multimedia content created using its tools.

Snapchat also says that all of the AI features on the platform undergo a strict internal review and AI red teaming to identify and remove any potential flaws in the AI model. Red teaming is a tactic used by companies where it lets external independent groups stress test the feature to reveal any flaws.

Currently, only Snapchat+ users can access My AI to create AI-generated images, although all users can create up to eight Dream images. Both features were added by the company last year. In India, Snapchat+ subscription is priced at Rs. 49 a month or Rs. 499 for a year.

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Meta Brings Standalone Text-to-Image Generation Tool to Web; AI Enhancements to Instagram, Facebook

Meta unveiled a host of new enhancements for its AI experiences across Facebook, Instagram, Messenger, and WhatsApp on Wednesday. The company’s virtual assistant, Meta AI, which was launched in September, will now give more detailed and accurate responses to queries. The Facebook parent is also expanding its text-to-image generation tool, Imagine, as a standalone AI experience on Web, outside of chats.

In its Newsroom post announcing new AI updates, Meta detailed a standalone Imagine tool for image generation. Initially only embedded within Meta’s messaging platforms, Imagine can now be accessed on the Web for free. “Today, we’re expanding access to imagine outside of chats, making it available in the US to start at imagine.meta.com,” Meta said in the blog. The image creation tool runs on the company’s image foundation model, Emu. The tool will initially be available in the US.

Imagine with Meta is free to use on the Web
Photo Credit: Meta

Meta is also bringing new updates and capabilities to core AI experiences on its platforms. The Meta AI virtual assistant is now more helpful, the company claims, generating more detailed responses on mobile and more accurate summaries of search results. “We’ve even made it so you’re more likely to get a helpful response to a wider range of requests,” the blog said. A Meta AI interaction can be triggered by starting a new message and selecting “Create an AI chat” on Meta’s messaging platforms, or by typing “@MetaAI” in a group chat followed by the query.

Outside of chats, Meta AI’s large language model will bring new experiences on Facebook and Instagram like options for AI-generated post comment suggestions, community chat topic suggestions in groups and more.

Imagine with Meta, the text-to-image generation tool, is also getting a new ‘reimagine’ feature on Messenger and Instagram that lets your friends riff on a Meta AI-generated image shared by you in messages and create entirely new images. Additionally, the company is also rolling out Instagram Reels in Meta AI chats, wherein the AI assistant will recommend and share reels for relevant video requests. AI-powered improvements are coming to Facebook, too. Meta is working on AI features that would draft birthday greetings, edit feed posts, write up a dating profile, or set up a new group.

Meta will also roll out invisible watermarking to its new Imagine with Meta AI image generation tool to boost AI transparency and curb misleading AI-generated content in the coming weeks. “The invisible watermark is applied with a deep learning model. While it’s imperceptible to the human eye, the invisible watermark can be detected with a corresponding model,” the blog said. The watermark will withstand image manipulation like cropping, editing or screenshotting.

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