Tag: idc

Apple Tops Samsung in Global Smartphone Shipments for First Time Since 2010: IDC

Apple surpassed Samsung to ship the most smartphones in 2023, shows a new report by market research firm IDC. It’s the first time the Cupertino-based tech giant has overtaken Samsung in worldwide smartphone shipments since 2010. Apple’s rise comes on the heels of the increasing popularity of premium iPhone models and aggressive trade-in offers. Global smartphone shipments dropped 3.2 percent year-on-year (YoY) in 2023. However, the last quarter of 2023 saw 8.5 percent year-on-year growth, indicating an expected recovery in 2024. Xiaomi is in a close third spot and other Chinese smartphone brands including Oppo and Transsion Holdings round up the top five slots.

According to analyst firm IDC’s Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments dropped 3.2 percent YoY to 1.17 billion units in 2023 due to a difficult macroeconomic environment and elevated inventory. The fourth quarter of 2023 saw 8.5 percent year-over-year growth and 326.1 million shipments.

For the first time, Apple topped global smartphone sales outpacing Samsung and other Android phone makers. The iPhone maker enjoyed a 20.1 percent market share last year by shipping 234.6 million units. The South Korean smartphone brand shipped 226.6 million units and grabbed 19.4 percent market share. Xiaomi took the third spot by shipping 145.9 million units with a 12.5 percent market share.

Oppo and Transsion came in fourth and fifth, respectively. Oppo shipped 103.1 million units and got an 8.8 percent market share, while Transsion shipped 94.9 million smartphones and received an 8.1 percent market share.

In the last quarter of 2023, Apple led the market with a 24.7 percent market share, followed by Samsung, Xiaomi, Transsion, and Vivo in the top five places. IDC notes that the last time Samsung was not on top of the smartphone market was 13 years ago in 2010. Apple’s performance is attributed to the increasing trend of premium devices and interest-free financing plans.

“While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple,” said IDC’s Worldwide Tracker team research director Nabila Popal. “Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever. All this despite facing increased regulatory challenges and renewed competition from Huawei in China, its largest market” he added.

Despite the decline in global smartphone shipments in 2023, the market is expected to recover in 2024, fueled by new launches and diversification of Android players. IDC’s Worldwide Mobility and Consumer Device Trackers Vice President Ryan Reith opined that the overall Android space is diversifying within itself. Huawei is making inroads quickly within China, and brands like OnePlus, Honor, Google, and others are launching competitive devices in the higher mid-range segment. Foldables and increased discussions around AI capabilities are gaining momentum indicating competitive market trends ahead.

Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Boat Climbs to Second Spot in Global Wearable Shipments in Q3 2023, Apple Leads the Way: IDC

Global shipments of wearables grew 2.6 percent year over year during the third quarter of 2023, according to a recent report. The global shipments of wearable devices reached an all-time high in the quarter. Shipment volumes in Q3 2023 surpassed that of the volumes recorded in Q3 2022 and Q3 2021. The growth is said to be a result of the inflow of smaller brands in the market as well as the inclusion of newer categories, like smart rings, in the race.

A report from the International Data Corporation (IDC) on Worldwide Quarterly Wearable Device Tracker suggests that the total volume of wearable shipments in Q3 2023 was recorded to be 148.4 million units, resulting in a 2.6 percent year-on-year increase. It surpassed shipments of Q3 2022 and Q3 2021, which were 142.1 million and 144.6 million units, respectively.

A notable development identified through the report is the rise of Boat’s market share and shipment units. The wearable maker owned by Imagine Marketing shipped 14.3 units in the quarter, which accounted for 9.6 percent of the market share, second only to Apple, which shipped 29.9 million wearable units resulting in a lead market share of 20.2 percent. Xiaomi and Samsung had market shares of 7.8 percent and 7.2 percent, respectively, with 11.6 million and 10.7 million units of shipments.

Earlier this year, Boat launched its Smart Ring in India at Rs. 8,999. The wearable is said to monitor several health parameters including heart rate, blood oxygen saturation (SpO2) levels, sleep, and body temperature and can also be used to make SOS calls.

Samsung, one of the world’s leading OEMs, has also been tipped to be working on a smart ring. It is reported to be the highlight at the 2024 Galaxy Unpacked event, which is likely to be held on January 17, in San Jose, US. The moniker of the rumoured wearable has not yet been confirmed, but like most fitness trackers, this smart ring is also expected to track, measure, and monitor the user’s health, fitness, and sleep-related data.

Is the iQoo Neo 7 Pro the best smartphone you can buy under Rs. 40,000 in India? We discuss the company’s recently launched handset and what it has to offer on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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India’s Wearable Devices Market Grew 53.3 Percent in First Half of 2023: IDC

Wearable devices market in India saw a robust 53.3 percent yearly growth in the first half of 2023, with shipping of 57.8 million units, according to data released by International Data Corporation (IDC).

International Data Corporation (IDC) is a global market intelligence and advisory services provider.

During the quarter of 2023, 32.8 million wearables were shipped in, a growth of 37.2 percent year-on-year and 30.6 percent quarter-on-quarter.

Smartwatch shipments almost doubled to 12.8 million in the second quarter, while earwear shipments grew by 15.2 percent year-on-year.

Notably, the average selling price of smartwatches declined by 44.9 percent, dropping to $25.6 (roughly Rs. 2,120) from $46.6 (roughly Rs. 3,860) in the second quarter. The overall wearable prices during the quarter dropped to $21.0 (roughly Rs. 1,739) from $26.7 (roughly Rs. 2,211) a year ago.

Brands launched several smartwatch models in different shapes, designs, materials, finishes and with new features.

“The high-end capabilities that have been exclusive to premium products are now gradually making their way into affordable models. These include features like advanced ANC (active noise cancellation), multiple microphones, minimal delay or low latency, simultaneous dual device connection, and advanced sound chipsets,” said Vikas Sharma, Senior Market Analyst, Wearable Devices, IDC India.

Online channels like e-tailers remained the main driver with a 73.9 percent share in the second quarter. However, IDC said it is witnessing leading brands beginning to explore offline avenues to deepen their reach and expand their presence in Tier 3/4/5 towns.

“The first half of 2023 saw hundreds of smartwatch model launches with premium finishing, sporty appearances, rugged builds, and a variety of strap finishes like metal, silicon, leather, etc,” said Upasana Joshi, Research Manager, Client Devices, IDC India.

“The second half of 2023 will see aggressive festive offers and discounts, while brands remain cautious for supplies. Furthermore, we should expect more launches in the smart ring category at affordable pricing,” said Joshi.

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iPhone 13, iPhone 13 Pro Max Top Most Sold Smartphones List for Q1 2022: IDC

iPhone 13 and iPhone 13 Pro Max reportedly took the top two spots on the most sold smartphones list for the first quarter of 2022. This information comes from IDC analyst Francisco Jeronimo who shared a top-five list of the best-selling smartphones in Q1 2022. Another Apple handset found its way into this list at the fourth position. The remaining two spots at third and fifth were secured by handsets from Samsung. However, the information shared by Jeronimo does not include the actual number of units sold for these smartphones.

Jeronimo posted this information on Twitter which says that the smartphone market was dominated by Apple in Q1 2022 with the iPhone 13 sitting in the top spot. It is followed by the iPhone 13 Pro Max with a 6.7-inch display in second. Meanwhile, the iPhone 13 Pro with a 6.1-inch screen was able to secure the fourth place which might suggest that Apple customers were willing to pay extra for a slightly larger display.

Top 5 most sold smartphones in 1Q22
Photo Credit: Twitter/ Francisco Jeronimo

The tweet also mentions that the iPhone 13 sales were around $42 billion (roughly Rs. 3,26,224 crore) for this quarter. This figure reportedly accounted for up to 84 percent of the iPhone sales in this period. Apple has kept its momentum going after recording its most profitable holiday season (October to December) last year, despite facing supply shortages. During this period, the Cupertino company reported iPhone sales of $71.63 billion (roughly Rs. 5,56,393 crore).

On the other hand, Samsung also made its way onto this list with the Galaxy A12 and Galaxy A32 low-end smartphones that came 3rd and 5th, respectively. The combined sales of these smartphones for Q1 2022 supposedly generated $3.6 billion (roughly Rs. 27,963 crore) for the South Korean tech giant.

This week on Orbital, the Gadgets 360 podcast, we discuss iPhone 13, new iPad and iPad mini, and Apple Watch Series 7 — and what they mean to the Indian market. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.



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India Smartphone Shipments Decline for Third Quarter in a Row, Xiaomi Retains Leadership: IDC

India smartphone shipments declined for the third consecutive quarter, with a drop of five percent year-on-year in the first quarter of 2022, according to a report. While Xiaomi maintained its leadership in the market, all top-five vendors except Realme saw a decline in their shipments in the quarter. Key reasons for the dip are believed to be the impact of the third wave of COVID-19, supply constraints especially for the low-end price segments, and rising inflation that is increasing the cost of ownership of phones across price segments.

Smartphone shipments in the country dropped to 37 million units in the first quarter, according to the latest report by market research firm International Data Corporation (IDC).

Xiaomi continued to lead the market, though its share and shipments both dropped in the quarter over the same quarter last year. Per IDC, the company’s shipments declined by 18 percent year-on-year in the first quarter of 2022. However, Xiaomi continued to dominate the online channel, with a 32 percent share (including Poco).

In the 5G segment, IDC reports that Xiaomi came second. The Mi 11i and Redmi Note 11T were some of the key volume drivers for the Chinese company.

After Xiaomi, Samsung continued to be in second position, but with a decline of five percent year-on-year in the first quarter. The South Korean giant managed to grow demand for its Galaxy S22 series. It also led the 5G segment, with a 29 percent share. Key models in the segment were the Galaxy M32 5G and Galaxy A22 5G, according to IDC.

Realme — one of the youngest brands by Guangzhou-based BBK Electronics — became the third-largest vendor in the market. It marked a growth of 46 percent year-on-year. The company also had the lowest average selling price of $142 (roughly Rs. 11,000).

Additionally, Realme retained its second position in the online space after Xiaomi, with a share of 23 percent in the first quarter, IDC said.

Unlike all the other leading players in the market, Realme managed to mark a 46.3 percent year-on-year growth in the first quarter, the report shows.

Vivo, Realme’s sibling and another brand by BBK Electronics, was at the fourth spot, with its shipments declined 17 percent year-on-year. The Chinese company led the offline channel with 24 percent share in the first quarter, though with the launch of its new T-series and iQoo phones, it is likely to see some growth in its online shipments as well.

Oppo — the biggest subsidiary of BBK Electronics and once the parent of Realme — fell 25 percent in the first quarter, per IDC’s report.

Smartphone shipments of top-five players in the market as per IDC

Company 1Q22 Market Share 1Q21 Shipment Volumes 1Q21 Shipment Volumes 1Q21 Market Share Year-on-Year Unit Change (1Q22 over 1Q21)
Xiaomi 8.5 million 23.3 percent 10.4 million 27.2 percent -18.2 percent
Samsung 7.0 million 19.0 percent 7.3 million 19.0 percent -4.7 percent
Realme 6.0 million 16.4 percent 4.1 million 10.7 percent 46.3 percent
Vivo 5.5 million 15.0 percent 6.6 million 17.3 percent -17.0 percent
Oppo 3.5 million 9.6 percent 4.6 million 12.2 percent -24.9 percent
Others 6.1 million 16.7 percent 5.2 million 13.6 percent 16.8 percent
Total 37 million 100 percent 38 million 100 percent -4.8 percent

 

Apart from the vendor-wise shipments, IDC mentioned some other interesting insights in its report. It said that the pandemic-induced surge in e-commerce shares over the past two years subsided with a marginal decline to 49 percent in the first quarter. Nevertheless, shipments through online channels continue to grow at a rate of seven percent year-on-year, whereas offline channel shipments declined by 13 percent year-on-year.

Average selling prices of smartphones in the country also continued to rise for the fourth consecutive quarter to as high as $211 (roughly Rs. 16,300). While MediaTek-powered models had a share of 51 percent at an average selling price of $174 (roughly Rs. 13,500), Qualcomm increased its share to 28 percent with an average selling price of $244 (roughly Rs. 18,900), according to IDC.

The firm also reported that the mid-range premium smartphone segment — between $300–$500 (roughly Rs. 23,200–38,700) marked the highest year-on-year growth of 75 percent, while the premium segment grew 33 percent year-on-year, with a share of five percent in the market. The latter was dominated by Apple that had 60 percent of total shipments in the segment. The sub-$200 (roughly Rs. 15,500), on the other hand, dropped by 16 percent, while the mid-range segment of $200–$300 grew to 18 percent from 14 percent in the first quarter.

Upasana Joshi, Researcher Manager for Client Devices at IDC India, said that 5G accounted for 31 percent of shipments with an average selling price of $375 (roughly Rs. 29,000) in the last quarter.

“IDC estimates that shipments beyond $300 will be fully 5G by the end of 2022,” the researcher said.

On the part of future performance, Navkendar Singh, Research Director for Client Devices and Imaging, Printing and Document Solutions (IPDS) at IDC India, said that the outlook for 2022 remained cautious from the consumer demand side.

“Due to rising inflation and lengthening of the smartphone refresh cycle, IDC expects 2Q22 also to remain muted, while smartphone supplies gradually return to normal, resulting in a slower 1H22 compared to 72 million shipments in 1H21,” he said.

Last month, a report by Counterpoint showed that smartphone shipments in India saw a one percent year-on-year decline in the quarter ending March. Strategy Analytics in its report published late last month also showed a three percent year-on-year decline in the smartphone shipments in the country.

In addition to the India market, shipment shipments globally also dipped in the last quarter for the third time in a row, according to recent reports by Strategy Analytics and Counterpoint.

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Global Tablet, Chromebook Shipments Decline in Q1 2022: IDC

Tablet and Chromebook shipments reportedly saw an annual decline in Q1 2022. This data comes from a report by the International Data Corporation (IDC). As per the report, the overall shipments continue to be above pre-pandemic levels, however, the overall growth has slowed down. This trend might indicate that the tablet and Chromebook markets are reverting to normality after experiencing a boom due to the pandemic. People worldwide supposedly made aggressive purchases in 2020 and 2021, which might have led to a more conservative approach in 2022.

As per the IDC report, the tablet shipments reached 38.4 million units during Q1 2022, which is a 3.9 percent year-over-year decline. Reportedly, despite the downward trend, several smartphone vendors like Realme, Oppo, Xiaomi, and more have entered the tablet segment. The high demand for tablets in new markets is expected to be the key propellant for this move by smartphone vendors. Apple remains the global leader in the tablet segment with a hold of 31.5 percent of the market share despite recording a decline of 4.6 percent. Samsung is in second place after experiencing year-on-year growth of 3.5 percent and holding 21.1 percent of the market share. Lenovo and Huawei rounded off the top 5.

Company 1Q22 Unit Shipments 1Q22 Market Share 1Q21 Unit Shipments 1Q21 Market Share Year-Over-Year Growth
Apple 12.1 31.5% 12.7 31.7% -4.6%
Samsung 8.1 21.1% 7.8 19.6% 3.5%
Amazon.com 3.7 9.6% 3.5 8.7% 6.3%
Lenovo 3.0 7.8% 4.1 10.1% -25.9%
Huawei 2.2 5.8% 2.7 6.8% -17.2%
Others 9.2 24.1% 9.2 23.0% 0.6%
Total 38.4 100.0% 39.9 100.0% -3.9%

The Chromebook market continues to plummet with a 61.9 percent YoY decline in Q1 2022. Contrary to the global trend, this market supposedly experienced growth in Asia/ Pacific regions (excluding Japan and China). This growth is purportedly credited to the large-scale investments made in the education sector. However, the overall growth might be caused due to the buildup of inventory and low demand. This inventory buildup is expected to clear out in the coming months, which might give a boost to this market segment. The top three Chromebook vendors for Q1 2022 were Lenovo, Dell, and Acer with 23.2 percent, 22.9 percent, and 22 percent market share, respectively. HP and Samsung rounded off the top 5.

Company 1Q22 Shipments 1Q22 Market Share 1Q21 Shipments 1Q21 Market Share Year-Over Year Growth
Lenovo 1.2 23.2% 3.4 25.7% -65.6%
Dell Technologies 1.2 22.9% 1.5 11.1% -21.1%
Acer Group 1.1 22.0% 1.9 14.1% -40.8%
HP Inc. 0.8 15.3% 4.4 32.8% -82.2%
Samsung 0.3 6.5% 1.3 9.4% -73.5%
Others 0.5 10.1% 0.9 7.0% -45.0%
Total 5.1 100.0% 13.3 100.0% -61.9%
This week on Orbital, the Gadgets 360 podcast, we discuss iPhone 13, new iPad and iPad mini, and Apple Watch Series 7 — and what they mean to the Indian market. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Tablet Shipments, Chromebook shipments, IDC, Apple, Samsung, Realme, Oppo, Xiaomi, Lenovo, Dell, Acer

Google Asks Court to Dismiss $1.6 Billion Fine Imposed by EU



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