Tag: smartphone shipments

Global Smartphone Shipments Declined 7.8 Percent on YoY Basis: Report

Global smartphone shipments declined 7.8 percent on a yearly basis to 265.3 million units in the second quarter of 2023 (April-June), preliminary data from the International Data Corporation (IDC) showed. 

International Data Corporation (IDC) is a global market intelligence and advisory services provider.

With this, it marks the eighth consecutive quarter of contraction as the market struggles with weak demand, inflation, macroeconomic uncertainties, and excess inventory. The rate of decline though is slowing compared to previous quarters, IDC said in a release.

“The good news is that inventory levels are improving and the latest market chatter suggests that by Q3 excess inventory in finished devices and components should clear up,” said Nabila Popal, research director with IDC’s Mobility and Consumer Device Trackers.

There is an optimism that the market would return to growth by the end of the year and into 2024, IDC said.

China, according to IDC, witnessed a year-over-year decline of 2.1 percent in the April-June quarter after five quarters of significant double-digit contractions.

“While this is better than past quarters, consumer sentiment and spending remain low,” it said.

The other large regions, including Asia/Pacific (excluding Japan and China), the US, and Europe, the Middle East, and Africa (EMEA), also saw shipments decline by 5.9 percent, 19.1 percent, and 3.1 percent respectively.

“Although the first half of the year has presented many challenges to the market, we believe that there remains plenty of opportunity awaiting in the second half of the year,” said Anthony Scarsella, research director, of Mobile Phones at IDC.

 

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Xiaomi Leads Indian Smartphone Shipments Despite 25 Percent YoY Dip: IDC

Smartphones shipments in India plunged by over 27 percent to 29.6 million in the October-December quarter of 2022, from 40.6 million in the year-ago period, mainly due to inflationary pressures, market research firm IDC said on Friday.

According to the report, dwindling consumer demand due to high inflation remained a challenge throughout the year despite the improved supply situation.

Smartphone shipments in the sub-$ 300 (about Rs. 25,000) price segment declined by 15 percent while mid-premium and premium price segments of $ 300-500 and over USD 500 (Rs. 41,000) grew by 20 and 55 percent, respectively during 2022.

The entry-level smartphones, below Rs. 12,500 apiece, shrunk to 46 percent from 54 percent a year ago.

IDC India, Research Manager, Client Devices, Upasana Joshi said dearth of new launches in sub-$ 150 (about Rs. 12,000) smartphone segment limited its growth.

According to IDC Associate Vice President, Devices Research, Navkendar Singh rising prices and excess inventories are expected to be a concern at least during the first half of the current year.

“We should expect a rather difficult and elongated recovery for the smartphone market, as worries around rising prices and excess inventories will remain a concern at least in the first half of 2023.

“Vendors and channel partners need to rethink their plans for their entry-level portfolios, driving 5G device affordability with attractive trade-in programs and financing schemes,” Singh said.

Xiaomi led the market during the quarter as well as on an annual basis with 18.6 and 21 percent market share despite huge dip in its shipment volume on a year-over-year (YoY) basis.

Xiaomi shipments declined by 38.3 percent during the December 2022 quarter and 25 percent on an annual basis in 2022.

Apple maintained its lead in the premium segment with a 60 percent share followed by Samsung with a 21 percent share.

Samsung smartphones shipment declined by 22.6 percent in the December 2022 quarter and 6.6 percent during the year.

Samsung was second largest player during the quarter as well during the year with 18.4 percent and 18.1 percent share respectively in terms of smartphone shipments.

Overall, 201 million mobile phones were shipped in 2022, clocking a 12 percent annual decline.

“Feature phone shipments stood at 57 million, a drop of 18 percent YoY. Samsung, Xiaomi and Transsion were the leading companies in the total mobile phone market,” the report said.

 

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India Smartphone Shipments Decline for Third Quarter in a Row, Xiaomi Retains Leadership: IDC

India smartphone shipments declined for the third consecutive quarter, with a drop of five percent year-on-year in the first quarter of 2022, according to a report. While Xiaomi maintained its leadership in the market, all top-five vendors except Realme saw a decline in their shipments in the quarter. Key reasons for the dip are believed to be the impact of the third wave of COVID-19, supply constraints especially for the low-end price segments, and rising inflation that is increasing the cost of ownership of phones across price segments.

Smartphone shipments in the country dropped to 37 million units in the first quarter, according to the latest report by market research firm International Data Corporation (IDC).

Xiaomi continued to lead the market, though its share and shipments both dropped in the quarter over the same quarter last year. Per IDC, the company’s shipments declined by 18 percent year-on-year in the first quarter of 2022. However, Xiaomi continued to dominate the online channel, with a 32 percent share (including Poco).

In the 5G segment, IDC reports that Xiaomi came second. The Mi 11i and Redmi Note 11T were some of the key volume drivers for the Chinese company.

After Xiaomi, Samsung continued to be in second position, but with a decline of five percent year-on-year in the first quarter. The South Korean giant managed to grow demand for its Galaxy S22 series. It also led the 5G segment, with a 29 percent share. Key models in the segment were the Galaxy M32 5G and Galaxy A22 5G, according to IDC.

Realme — one of the youngest brands by Guangzhou-based BBK Electronics — became the third-largest vendor in the market. It marked a growth of 46 percent year-on-year. The company also had the lowest average selling price of $142 (roughly Rs. 11,000).

Additionally, Realme retained its second position in the online space after Xiaomi, with a share of 23 percent in the first quarter, IDC said.

Unlike all the other leading players in the market, Realme managed to mark a 46.3 percent year-on-year growth in the first quarter, the report shows.

Vivo, Realme’s sibling and another brand by BBK Electronics, was at the fourth spot, with its shipments declined 17 percent year-on-year. The Chinese company led the offline channel with 24 percent share in the first quarter, though with the launch of its new T-series and iQoo phones, it is likely to see some growth in its online shipments as well.

Oppo — the biggest subsidiary of BBK Electronics and once the parent of Realme — fell 25 percent in the first quarter, per IDC’s report.

Smartphone shipments of top-five players in the market as per IDC

Company 1Q22 Market Share 1Q21 Shipment Volumes 1Q21 Shipment Volumes 1Q21 Market Share Year-on-Year Unit Change (1Q22 over 1Q21)
Xiaomi 8.5 million 23.3 percent 10.4 million 27.2 percent -18.2 percent
Samsung 7.0 million 19.0 percent 7.3 million 19.0 percent -4.7 percent
Realme 6.0 million 16.4 percent 4.1 million 10.7 percent 46.3 percent
Vivo 5.5 million 15.0 percent 6.6 million 17.3 percent -17.0 percent
Oppo 3.5 million 9.6 percent 4.6 million 12.2 percent -24.9 percent
Others 6.1 million 16.7 percent 5.2 million 13.6 percent 16.8 percent
Total 37 million 100 percent 38 million 100 percent -4.8 percent

 

Apart from the vendor-wise shipments, IDC mentioned some other interesting insights in its report. It said that the pandemic-induced surge in e-commerce shares over the past two years subsided with a marginal decline to 49 percent in the first quarter. Nevertheless, shipments through online channels continue to grow at a rate of seven percent year-on-year, whereas offline channel shipments declined by 13 percent year-on-year.

Average selling prices of smartphones in the country also continued to rise for the fourth consecutive quarter to as high as $211 (roughly Rs. 16,300). While MediaTek-powered models had a share of 51 percent at an average selling price of $174 (roughly Rs. 13,500), Qualcomm increased its share to 28 percent with an average selling price of $244 (roughly Rs. 18,900), according to IDC.

The firm also reported that the mid-range premium smartphone segment — between $300–$500 (roughly Rs. 23,200–38,700) marked the highest year-on-year growth of 75 percent, while the premium segment grew 33 percent year-on-year, with a share of five percent in the market. The latter was dominated by Apple that had 60 percent of total shipments in the segment. The sub-$200 (roughly Rs. 15,500), on the other hand, dropped by 16 percent, while the mid-range segment of $200–$300 grew to 18 percent from 14 percent in the first quarter.

Upasana Joshi, Researcher Manager for Client Devices at IDC India, said that 5G accounted for 31 percent of shipments with an average selling price of $375 (roughly Rs. 29,000) in the last quarter.

“IDC estimates that shipments beyond $300 will be fully 5G by the end of 2022,” the researcher said.

On the part of future performance, Navkendar Singh, Research Director for Client Devices and Imaging, Printing and Document Solutions (IPDS) at IDC India, said that the outlook for 2022 remained cautious from the consumer demand side.

“Due to rising inflation and lengthening of the smartphone refresh cycle, IDC expects 2Q22 also to remain muted, while smartphone supplies gradually return to normal, resulting in a slower 1H22 compared to 72 million shipments in 1H21,” he said.

Last month, a report by Counterpoint showed that smartphone shipments in India saw a one percent year-on-year decline in the quarter ending March. Strategy Analytics in its report published late last month also showed a three percent year-on-year decline in the smartphone shipments in the country.

In addition to the India market, shipment shipments globally also dipped in the last quarter for the third time in a row, according to recent reports by Strategy Analytics and Counterpoint.

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Smartphone Shipments Globally Dip for Third Consecutive Quarter, Samsung, Apple Continue to Grow: Reports

Smartphone shipments globally dipped as much as 11 percent year-on-year in the first quarter of 2022, according to reports. This is the third consecutive quarter of annual decline by smartphone volumes in a row — amid component shortages that are impacting supplies in global regions. However, despite the dip in the shipments, Samsung has continued to be the market leader, followed by Apple and Xiaomi. The South Korean giant has even managed to hit its highest global smartphone market share in five years in the last quarter.

According to strategy consulting firm Strategy Analytics, global smartphone shipments dropped 11 percent year-on-year to 314 million units in the first quarter. Ongoing challenges including supply constraints are believed to be the reason impacting smartphone supplies.

“Meanwhile, unfavourable economic conditions, geopolitical issues, as well as COVID-19 disruption (China rolling lockdown etc.) continued to weaken consumers’ demand on smartphones and other non-essential products,” said Linda Sui, Senior Director at Strategy Analytics, in a prepared statement.

Similar to Strategy Analytics, analyst firm Counterpoint has reported that the global smartphone market declined by seven percent year-on-year, with total shipments of 328 million units in the first quarter. Counterpoint analysts are considering the same reasons for the dip that have been noted by researchers at Strategy Analytics.

Smartphone shipments globally dipped 10.9 percent year-on-year in the first quarter
Photo Credit: Strategy Analytics

 

Counterpoint also said that the global smartphone market had a seasonal decline of 12 percent quarter-on-quarter in the first quarter. COVID resurgence at the beginning of the quarter and the ongoing Ukraine-Russia conflict are believed to be amongst the key reasons for the decline.

The report released by Strategy Analytics shows that Samsung has continued to lead the market, though its shipments declined 2.7 percent year-on-year to 74.5 million in the third quarter. The company grabbed a share of 23.8 percent, which was its highest first quarter performance by market share since 2017.

Counterpoint’s report also shows Samsung as the market leader, though its shipments are said to have dropped three percent year-on-year to 74 million units in the first quarter. The firm said that Samsung was one of only two top-five smartphone brands to come close to its pre-pandemic first quarter shipments.

The reason behind the success of Samsung is believed to be the well-received customer response for the Galaxy S22 models. Counterpoint said that the new flagships helped the company drive a seven percent quarter-on-quarter shipment growth.

After Samsung, Apple has retained its second position in the global smartphone market in the first quarter, with a share of 18.2 percent, Strategy Analytics reports. The company shipped 57 million iPhone units in the quarter and managed to mark a one percent year-on-year growth.

Strategy Analytics also said that Apple captured the highest first quarter market share since 2013.

Counterpoint shows that Apple’s shipments in the first quarter remained flat compared to the same quarter last year to 59 million units. The company faced a decline of one percent year-on-year, according to the firm. However, strong demand for the iPhone 13 series and the launch of its 5G-enabled iPhone SE (2022) helped Apple grow its market share to 18 percent in the last quarter from 17 percent in the first quarter of 2021.

Quarterly shipment of Apple also declined 28 percent — primarily due to seasonality — according to Counterpoint.

Unlike Samsung and Apple that both did not face much impact of the overall decline, Chinese brands including Xiaomi, Oppo (comprising both Oppo and OnePlus), and Vivo saw a significant hit — mainly due to the sluggish performance in their home market.

According to Strategy Analytics, Xiaomi shipped 39 million smartphone units in the first quarter that helped capture a share of 12 percent in the global market. However, the market share of the company dropped two percent from 14 percent a year ago.

“Xiaomi suffered from the geopolitical uncertainties in Europe. The China and India market also delivered a mixed bag for the Chinese brand,” said Yiwen Wu, Senior Analyst at Strategy Analytics.

The report by Counterpoint also shows that Xiaomi’s global smartphone shipments declined by 20 percent year-on-year to 39 million units in the first quarter. The firm also shows a two percent dip in the company’s share from 14 percent in the same quarter last year.

Counterpoint believes that the decline in Xiaomi’s market performance was caused by the relatively weak performance of the Redmi 9A and Redmi Note 10S smartphones, along with chip shortages. The latter are said to be hurting the Beijing-based company “more severely than other vendors” in the market.

Following Xiaomi, Oppo and Vivo also faced a dip in their shipments. Strategy Analytics shows that Oppo (including OnePlus) captured 10 percent of the global market, while Vivo had eight percent in the first quarter.

Counterpoint’s report says that Oppo’s shipments declined by 19 percent year-on-year to 31 million units in the last quarter, while Vivo saw a decline of 19 percent year-on-year to 28.6 million units.

Smartphone shipments dipped in the first quarter, though Samsung and Apple continued to lead the market
Photo Credit: Counterpoint

 

Alongside Xiaomi, Oppo, and Vivo, Counterpoint said that Honor emerged as a strong contender from China. The company that separated from Huawei saw a 148 percent year-on-year growth to 16 million units in the first quarter. It also received a seven percent quarter-on-quarter growth.

Market share of Honor rose to five percent in the quarter, up from four percent in the last quarter and two percent in the same quarter last year, according to Counterpoint.

Realme also managed to grow its shipments by 13 percent year-on-year to 14.5 million units in the first quarter. The company, which is owned by BBK Electronics that also owns Oppo, Vivo, and OnePlus, saw a massive expansion in the overseas market during the quarter, with a 163 percent year-on-year growth in its shipments specifically coming from Europe. However, global shipments of Realme dipped 30 percent quarter-on-quarter.

Realme also emerged as the only brand in the top-five players in India to experience a year-on-year growth of 40 percent in the first quarter, per the Counterpoint report.

Transsion Holdings, which owns Infinix, Tecno, and Itel brands, also continued to grow in the market, with a 23 percent annual growth. This was primarily driven by Infinix, which grew 76 percent year-on-year and four percent quarter-on-quarter, with its shipments increasing in India as well as the rest of Asia Pacific and Middle East and Africa, according to Counterpoint.

Tecno’s shipments also increased by 28 percent year-on-year, though Itel saw a three percent dip, the firm said.

According to a forecast made by Strategy Analytics, global smartphone shipments would contract up to two percent year-on-year in the full-year 2022.

“This year will be a tale of two halves. Geopolitical issues, component shortages, price inflation, exchange rate volatility, and COVID disruption will continue to weigh on the smartphone market during the first half of 2022, before the situation eases in the second half due to COVID vaccines, interest rate rises by central banks, and less supply disruption at factories,” said Linda Sui, Senior Director at Strategy Analytics.

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