Tag: Who What Wear

The inspiration behind the serum: “Initially, we did not set out to build a skincare brand. We set out to understand what was happening on Ann Marie’s skin when she noticed lightened patches on her back. During that exploration, we discovered a novel compound called malassezin, which can target hyperpigmentation while also improving the skin’s moisture barrier function. Ultimately, we decided that the highest and best use for malassezin was to formulate it into a revolutionary consumer skincare product to target dark spots and skin damage caused by aging.” — Mike Einziger, co-founder, Mother Science

What makes it unique: “Molecular Hero Serum is unique because it contains our proprietary ingredient, malassezin, which is totally new to skincare. Novel ingredients are extraordinarily rare in the consumer world because they are rare to discover and challenging to develop. The serum can replace many of the products consumers are currently using for skin brightening and globally improve skin texture and the skin’s moisture barrier. It’s unprecedented for one serum to be so versatile and effective.” — Ann Marie Simpson Einziger, co-founder, Mother Science

How long it took to develop: “We spent over six years of research and development to ensure that malassezin was both safe and effective. Science takes time when conducted with rigor, so we worked at the speed of science. We went above and beyond the standard battery of product testing. The process of scientific discovery is something we love. It literally kept us awake at night, and we would wake each other up to share papers or talk about study results. Our mantra as a couple is to learn and share as much as we can. We learned a lot more about malassezin than we ever could have imagined, and we’re excited to share what we learned with the world.” — Einziger

How malassezin works: “Malassezin is a naturally occurring molecule found on skin with dramatic brightening and dark-spot benefits. Malassezin works through a novel mechanism of action to address hyperpigmentation in three ways. It reduces excess melanin production, decreases melanin transport to the upper layers of skin, and minimizes melanin transfer to skin cells. Additionally, malassezin improves the skin’s moisture barrier, improving the texture of skin and enabling skin to hold onto more moisture.” — Pearl Grimes, MD, chief dermatologist, Mother Science

How it differs from vitamin C: “Most dark-spot ingredients are tyrosinase inhibitors, but malassezin is not a tyrosinase inhibitor and instead works through a completely novel mechanism to decrease the appearance of dark spots and improve texture, fine lines, and wrinkles. Malassezin is a 10-times more powerful antioxidant than vitamin C. It helps neutralize free radicals, which in turn reduces the appearance of lines and wrinkles and helps prevent the formation of future dark spots. Malassezin is also completely stable whereas common brightening ingredients such as vitamin C degrade quickly when exposed to air and light.” — Grimes