Tag: nike

The 22 Best White Sneakers Fashion People Love in 2023

By now, classic white sneakers have graduated from a street style–inspired trend to a wardrobe classic. You can now find the of-the-moment shoe style at nearly every brand in a range of textures, shapes, and price points. White sneakers have a place in everyone’s shoe collection no matter their personal style, and since these sneakers are so versatile, you can wear them with just about anything.

Today, we’re sharing the best white sneakers available from a variety of brands to help you find just the right pair. Whether you style them with a pretty printed dress, a laid-back T-shirt and jeans, or leggings and a cozy hoodie, white sneakers are sure to become your go-to shoes if they aren’t already.

Shop our edit of the best white sneakers below.

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The 28 Coolest Sneakers to Wear Right Now

No matter the season, you can usually find me in a pair of sneakers, whether I’m wearing them with a puffer jacket and wide-leg jeans in the winter or a floaty midi dress come summer. The Who What Wear editors share my love for comfortable footwear and are hot on the sneaker beat, covering the sneakers Parisians prefer and how celebs like Kate Middleton, Olivia Wilde, and Emily Ratajkowski wear them.

When it comes to preferred sneaker brands, I have to admit that I’m quite a creature of habit. I keep repurchasing the same Vans Authentic Sneakers ($50) and Superga Cotu Sneakers ($65) after they get too beat up to look presentable. But variety is the spice of life, right? I’ve committed to buying myself a shiny, new pair of sneakers to boost my mood. Below, I’ve rounded up the coolest sneakers that have just arrived from Nike, Reebok, Fila, and Adidas. Some are new spins on old favorites, while others are fresh styles that are destined to become cult favorites. 

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Nike Partners EA Sports to Bring Exclusive NFT Collection to Gamers: Details

In a rather pro-Web3 move, Nike has struck a partnership with EA Sports hoping to be able to push elements of Web3 like cryptocurrencies and NFTs, deeper into the international gaming ecosystem. The shoes and athleisure brand Nike has been experimenting with digital collectibles or NFTs for quite some time now. As for EA Sports, the US-based game publisher behind world-famous titles like FIFA and F1 among others, and has a player-base of over 150 million as per Statista.

As part of this deal, Nike’s Web3 platform called ‘.Swoosh’ will provide its users access to exclusive NFT collections inspired by EA Sports games, which boast a massive community of fans across the globe.

“Nike Virtual Studios and EA SPORTS are today announcing a new partnership aimed at enhancing and personalising the virtual sports experience for fans all over the world. In future EA Sports titles, EA Sports and Nike plan to make select .Swoosh virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style,” an official blog by Nike said.

The companies announced the development officially on Twitter on June 1.

Nike is expected to make its EA Sports-focussed NFTs, customisable. These NFTs would include wearable merchandises inspired by teams within the games. Players will be able to purchase these Nike NFTs to tweak their virtual avatars.

The option to engage with NFTs, most of which are bought with cryptocurrencies, will now reach millions of players who are part of the EA Sports community, which could significantly boost Web3 adoption.

Other prominent players from the gaming sector are also looking at Web3 to refresh the existing video game ecosystem.

Previously, Sony has also filed for patents pertaining to the integration of digital assets and NFTs to its offerings and services.

Over 55 percent of the global gaming community resides in Asia. The continent contributes over $72 billion (roughly Rs. 5,88,229 crore) in annual gaming revenue.

A Chainalysis report also recently highlighted that in the second quarter of 2022, 58 percent of web traffic from Asian nations to crypto services was NFT-related. Another 21 percent traffic was related to play-to-earn blockchain games.

Hence in recent times, the blockchain gaming market in Japan has specifically garnered major interest of the gaming industry.

Apple’s annual developer conference is just around the corner. From the company’s first mixed reality headset to new software updates, we discuss all the things we’re looking forward to seeing at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Nike Set to Launch First NFT Sneaker Named ‘Our Force 1’, Sale Slated to Go Live in May

Nike, the multinational sportswear and sneakers brand, is set to step into the next chapter of its Web3 undertakings. The company will be launching its first ever NFT sneaker named ‘Our Force 1 (OF1)’ on its .Swoosh platform next month. This blockchain-based digital collectible from Nike is inspired by the brand’s popular Air Force 1 collection, physical shoes from which have been sold for prices as high as $8,000 (roughly Rs. 6.5 lakh).

Headquartered in Beaverton, Oregon in the US, Nike is looking to work with NFT-related marketing initiatives to bring its products in the Web3 gaming and metaverse ecosystems. This way, the company could advertise its product offerings to newer potential customers.

Starting Tuesday, April 18, Nike will begin airdropping virtual posters of the OF1 sneakers to select users registered on .Swoosh platform. Nike had launched .Swoosh in November 2022 as a Web3 platform that prioritises buying, selling, and trading NFTs based on shoes and apparel.

The receivers of these posters will get an early access to the OF1 NFTs on May 8. For others, the sales of these NFTs will open on May 10.

“The OF1 collection comes in two digital boxes, the Classic Remix box and the New Wave box. Each box is priced at $19.82 (roughly Rs. 1,625) and contains a digital Our Force 1 version of an iconic Air Force 1. In the Classic Remix box, .Swoosh members get a shot at picking up a favourite classic archive AF1 released from 1982 to 2006. In the New Wave box, members could unlock a classic archive from 2007 or later, or an expressive, custom AF1 with a more futuristic twist,” an official blog post from Nike explained.

Company official Edgar Alvarez Barajas shared glimpses of the OF1 NFTs on Twitter.

Nike has been among several high-end luxury brands to have launched NFT initiatives to connect with newer customer-base.

A total of $260 million (roughly Rs. 2,074 crore) has collectively been bagged by high-end luxury brands including Nike, Gucci, Dolce & Gabbana with the sales of their NFT pieces, a Dune Analytics report had claimed last August.

Nike launched its first NFT collection named ‘Cryptokicks’ in April with a total of 20,000 pieces. The NFTs from this collection have sold for as high as $134,000 (roughly Rs. 1 crore).

Nike, which acquired virtual design studio RTFKT last December to accelerate its metaverse and NFT push, has bagged $185.3 million (roughly Rs. 1,478 crore) in NFT sales.

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NFT Projects Churn Millions for High-End Brands Nike, Gucci, Adidas

A total of $260 million (roughly Rs. 2,074 crore) has collectively been bagged by high-end luxury brands including Nike, Gucci, Dolce & Gabbana with the sales of their NFT pieces. NFTs or non-fungible tokens are digital collectibles that are built on blockchain networks, inspired by real-life stuff like clothes and shoes as well as virtual characters like games characters. Owing to the trend of purchasing and collecting NFTs, majorly popularised by celebrities, several brands have been releasing their own NFT series, linked to their identities and products.

Nike, that acquired virtual design studio RTFKT last December to accelerate its metaverse and NFT push has bagged $185.3 million (roughly Rs. 1,478 crore) in NFT sales, citing Dune Analytics data, a report by NFTgators said recently.

Nike’s expensive NFTs have been inspired by its iconic sneaker collections. It released its first NFT collection named ‘Cryptokicks’ in April with a total of 20,000 pieces. The high prices of the NFTs from this collection have gone as high as $134,000 (roughly Rs. 1 crore).

As per a screenshot of Dune Analytics data shared by NFTgators, Italian luxury fashion brand Dolce & Gabbana, jewellery brand Tiffany, and Gucci secured the second, third, and fourth ranks in terms of the revenue they gathered via NFT-related projects.

Budweiser, Time Magazine, and Pepsi also made it to the list.

This development comes at a time when the NFT market is struggling to overcome its ongoing slump.

As per a Reuters report, monthly sales volume on the largest NFT marketplace, OpenSea, plunged to $700 million (roughly Rs. 5,500 crore) in June, down from $2.6 billion (roughly Rs. 20,600 crore) in May and a far cry from January’s peak of nearly $5 billion (roughly 40,000 crore).

By late June the average NFT sale sunk to $412 (roughly Rs. 33,000) from $1,754 (roughly Rs. 1,40,000) at the end of April, according to NonFungible.com, which tracks sales on the Ethereum and Ronin blockchains.

Now that the crypto sector seems to be emerging out of its downturn, its only a matter of time before NFTs again become all the rage among members of the blockchain community.

The sales of NFTs reached $25 billion (roughly Rs. 1,84,700 crore) in 2021 as the speculative crypto asset exploded in popularity, data from market tracker DappRadar showed.

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