World’s First AI Influencer Pageant ‘Miss AI’ Announced; Judging Criteria and Prizes Revealed

Miss AI, the world’s first beauty pageant contest to judge the best artificial intelligence (AI) models and influencers, has been announced. The competition is being held by the World AI Creator Awards (WAIC) and aims to recognise the achievements of AI creators around the world. As per the website listing, the pageant will give out prizes totalling $20,000 (roughly Rs. 16.7 lakhs) to the winners. The entries for Miss AI opened on April 14, and any creator behind an AI-generated model can register. The creator must have a social media presence and be over 18 years old.

Details of WAIC’s inaugural Miss AI event have been revealed on the official website (via Forbes), and the programme intends to host other similar awards focused on fashion, diversity, and AI-generated men. Miss AI is focused on female AI-generated models or social media influencers, which have been entirely created with an AI tool. There is no restriction on the tool used to create the model. Notably, OpenAI’s DALL-E 3, Midjourney, and Copilot Designer are popular tools for creating AI avatars.

While the concept of an AI influencer pageant might sound bizarre, the event’s website states that participants will be judged on three criteria — beauty, tech, and social clout. The focus of beauty is to assess the classic aspects of pageantry such as beauty, poise, and answers to a series of questions. Tech will focus on the skills to use and implement AI tools for creating the AI model. The usage of prompts to create outputs will also be assessed.

WAIC explained the social clout criteria and said, “AI creators’ social clout will be assessed based on their engagement numbers with fans, rate of growth of audience and utilization of other platforms such as Instagram,” as per the publication. A points-based system will be used to score each creator across the three categories with each entrant given an overall score.

A panel of four judges will assess all the participants, according to WAIC. Interestingly, two among them are AI influencers themselves. Aitana Lopez with over 30 lakhs followers, and Emily Pellegrini with 28.1 lakhs Instagram followers are both digital avatars. Alongside, entrepreneur Andrew Bloch and beauty pageant judge Sally-Ann Fawcett will also sit on the panel representing real humans.

While no date for the online award ceremony has been revealed, it is said to be held later this month. The winners will be declared on May 10. The winner of the contest will receive a cash prize of $5,000 (Roughly Rs. 4.1 lakhs). Other prizes for the winner and runners-up include mentorship programmes, promotional packages, and PR support.


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TikTok Reportedly Working on AI Influencers That Will Create Content for Advertisers

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generated using a prompt, or come as marketing copies from the advertisers directly. This move could turn out to be controversial if this leads to ad deal scarcity for the creators on the video streaming platform, as this is one of the only methods for them to generate revenue.

According to a report by The Information (via The Verge), the company is developing an AI technology to generate virtual influencers that would appear in videos to promote and sell products and services for advertisers and sellers. Citing unnamed sources, the report revealed that TikTok has started discussions with advertisers to see the interest in this feature. It is said that the feature is still in the early stages of development and plans could change in the future. The feature is also reported to be extended to TikTok Shop sellers.

From the advertisers’ perspective, this feature could be a great tool to get more control over the nature and type of content as well as the kind of AI influencers that would fit the role. This could potentially also reduce costs for them, although this cannot be confirmed at the moment. However, from the perspective of the existing creators on the platform, this could pose a major threat to their revenue generation.

Creators on TikTok were given a severe blow last year when the platform announced that it was shutting down its creator fund that promised to disburse $1 billion (roughly Rs. 8,340 crores) to creators in the US, UK, Germany, and France, as per another report by The Verge. While the company replaced it with a Creativity Programme, it reduced earning opportunities for many. Now, if AI influencers are introduced to compete for the same pool of advertiser money, it could further reduce opportunities for creators.

Notably, the report does highlight that TikTok previously tested a similar AI avatar feature and found that the virtual characters were not able to attract similar ecommerce sales as their human counterpart. However, the company is said to still hold the belief that AI creators can complement the human creators on the platform.


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Weight loss influencer Mila De Jesus’ newlywed husband speaks out after death at 35

Mila De Jesus’ distraught husband George Kowszik has spoken out following his wife’s tragic death at age 35.

Kowszik, 61, took to social media earlier this week to share a heartfelt tribute to his late wife, who died of suspected cardiac arrest on Jan. 12.

“My wife loved me and believed in me through God which impacted my life and hers together,” he wrote on Facebook on Jan. 16.

“I was short but often our lord has his own ways of his people. I will never ever forget what God has blessed me and my beautiful and her very wonderful children God has also blessed with me.”

Kowszik went on to thank loved ones and the late Brazilian-born influencer’s fans for reaching out during such a devastating time.

“Hello..Everyone of my wife’s and I friend’s and family,” he continued. “Your beautiful kind, caring and loving beautiful words and incredible inspiring PRAYERS… Have instilled such PEACE..in my life of 60yrs on this earth I ever felt.”

Mila De Jesus’ distraught husband George Kowszik has spoken out following his wife’s tragic death at age 35. Instagram / @miladejesusoficial
Kowszik, 61, took to social media earlier this week to share a heartfelt tribute to his late wife, who died of suspected cardiac arrest on Jan. 12. Instagram / @miladejesusoficial

“I’m sorry I can’t talk right now.. crying too much. forgive me,” Kowszik added.

The touching tribute came just days after Kowszik’s initial Facebook post on Jan. 13, which read, “I am not really good with words and talking here. I lost my beautiful wife and my best friend yesterday that I love so much.”

The pair had tied the knot in September and were still planted firmly in newlywed bliss at the time of De Jesus’ sudden death.

Mila De Jesus had become a fixture on YouTube, where she regularly uploaded makeup tutorials for her 100,000 subscribers. Jam Press

She leaves behind four children from a previous marriage.

De Jesus’ son, Pedro Marçal, also paid tribute to his late mother, writing, “Rest, mom. I love you so much and no one will ever love me like you. God bless you.”

The Instagram star shot to fame after undergoing a major weight loss transformation, which she commemorated in a November Instagram post juxtaposing pics of herself before and after the procedure.

The pair tied the knot in September — just four months before De Jesus’ sudden death. Instagram / @miladejesusoficial
Kowszik said he’s been “crying too much” since the death of his beloved wife last week. Instagram / @miladejesusoficial

Though she was perhaps best known for her makeup tutorials, which she often shared with her 100,000-strong followers on YouTube.

Just months prior, the content creator announced that she’d been suffering from psoriasis — a skin disease that causes a rash with itchy, scaly patches — since July.

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People Trust TikTok More Than Traditional Media, Study Shows

The number of people globally who initially access news through a website or app has dropped by 10 points since 2018, and younger groups prefer to access news through social media, search or mobile aggregators, according to a report released on Tuesday.

Audiences pay more attention to celebrities, influencers, and social media personalities than journalists on platforms such as TikTok, Instagram, and Snapchat, the Reuters Institute for the Study of Journalism said in its annual Digital News Report. TikTok is the fastest growing social network in the report, used by 20 percent of 18- to 24-year-olds for news, up five percentage points from last year. Fewer than half the survey respondents expressed much interest in news at all, down sharply from 6 out of 10 in 2017.

“There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older,” Reuters Institute Director Rasmus Nielsen said in the report, which is based on an online survey of roughly 94,000 adults, conducted in 46 markets including the U.S.

Less than a third of the survey’s respondents said that having stories selected for them based on their previous consumption is a good way to get news, a 6-point decline from 2016, when the survey last asked the question. Yet people still slightly prefer to have their news chosen by algorithms than by editors or journalists.

Trust in the news has fallen by 2 percentage points in the last year, reversing gains made in many countries at the peak of the coronavirus pandemic. On average, 40 percent of people say they trust most news most of the time. The United States has seen a 6-point increase in trust in news, to 32 percent, but remains among the lowest in the survey.

Across markets, 56 percent of people say they worry about identifying the difference between real and fake news on the internet – up 2 percentage points from last year.

The survey found that 48 percent of people say they are very or extremely interested in news, down from 63 percent in 2017.

The Reuters Institute for the Study of Journalism is funded by the Thomson Reuters Foundation, the philanthropic arm of Thomson Reuters.

© Thomson Reuters 2023


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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Influencer Patricia White dead at 30, followers mourn loss

Social media is mourning the loss of Spanish influencer Patricia Rite, who tragically died at age 30 following a courageous battle with skin cancer.

The social media star’s family confirmed her passing in a statement on April 16.

“Patricia left us. Her mother and her relatives ask for respect in these hard times,” they wrote, per Jam Press. “Thank you to all the people, who in one way or another, gave her support and love during this time, directly or indirectly.”

The Huelva native had been a fixture on social media, frequently posting content on fashion and cosmetics to her TikTok and Instagram pages, where she collectively amassed over 340,000 followers.

She also appeared on the Spanish reality TV dating show “Mujeres y Hombres y Viceversa.”

Rite’s life took a turn four years ago, however, when the budding star was diagnosed with skin cancer after she went to the doctor to remove a birthmark, Euro reported.


Rite was diagnosed with skin cancer during an appointment to have her birthmark looked at.
Jam Press/@patricia_rite

Rite boasted over 340,000 followers across Instagram and TikTok before her death.
Jam Press/@patricia_rite

Rite would use social media to spread awareness about her condition.
Jam Press/@patricia_rite

Despite the devastating news, the influencer continued to post prolifically, using her platforms to spread awareness about the insidious condition.

In her final Instagram video on April 5, Rite addressed fans from her hospital bed.

“Busy week, I was going to be treated on Tuesday but was finally admitted to hospital and treated on Friday,” she explained. “Since then, bad vomiting with an achy body until yesterday. I couldn’t move from the bathroom and I felt terrible.”

The brave Instagrammer added, “Today, I feel a little stronger. Since yesterday, I haven’t vomited and I’ve started eating, which I hadn’t done since Friday, and I’m starting to improve. Let’s go little by little.”


Rite often posted updates from her hospital bed.
Jam Press/@patricia_rite

Rite’s legions of supporters were devastated over her loss.

“A huge hug to the whole family, I’m so sorry from the bottom of my heart,” wrote one mourner, while another lamented, “I cannot believe it. Life is super unfair, Patri.”

“Fly high, ever since I met you, you inspired me,” said a third bereaved follower. “My heart just skipped a beat. RIP precious, and a huge hug to her mother, family and friends.”


Rite’s family confirmed her death in a statement.
Jam Press/@patricia_rite

Unfortunately, skin cancer’s innocuous-seeming symptoms often make it difficult to diagnose it until it’s too late.

Last year, Australian model and influencer Oceana Strachan had her life turned upside down after a seemingly harmless freckle turned out to be a life-threatening melanoma.

Thankfully the Aussie survived the horrific ordeal, which she credited to detecting the disease early.



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Influencer wears $5 dress to Grammys pre-party

She looked like a million dollars — in a $5 dress.

Influencer Sarah Perl, who grew up in Bensonhurst, hoped to one day attend Fashion Week — and did for the first time this year.

To prepare for her trip to the Big Apple, the now-Los Angeles resident packed a bunch of her mother’s clothes — and a bright orange $5 dress she bought on the clearance rack at a boutique in Santa Monica— which she wore to a Grammys pre-party last month.

“Everyone comes to these fashion shows, front row in like designer, decked out in Prada, Gucci,” Perl, 22, told The Post.

“And everyone’s walking around with the microphone … ‘Who are you wearing?’ And I’m like, ‘Zara … and I’m gonna return it tomorrow.’ That’s just who I am.”


Perl posed in her $5 dress at the Grammys pre-party prior to Fashion Week.
Sarah Perl

Perl always wore hand-me-downs in her youth, and can’t shake the habit of buying cheap and second-hand outfits.

“Growing up, fashion was never my thing, because I just couldn’t afford clothes,” she said in a TikTok video she posted during Fashion Week.

However, she now has the means to fill her closet with luxury brands. She earns $40,000 a month, mainly from selling her pre-recorded classes, which are based on the belief that your thoughts create your reality.

Her online road to success started in November 2020, when she was a college sophomore double-majoring in education and history. She started a TikTok page under the name HotHigh Priestess, doing tarot card readings.

In just one year, she had 1 million followers. Now it’s more than 2 million.

“The first videos I posted instantly got millions of views. It was … absolutely unreal,” she explained.


Growing up in Bensonhurst, she wore hand-me-down clothing.
Sarah Perl

A so-called spiritual influencer, she gives others “the belief that they can achieve more, they can accomplish anything despite their circumstances.”

“Because, you know, given the way I grew up … this story that I was always fed was one of struggle … People like you don’t make it out,” she said. “So it’s always been my goal to show people that they can make it out because I did.”

She first left Brooklyn to attend a prestigious university in the Boston area, with the help of financial aid, taking out loans, and working two jobs.


As a college sophomore, Perl started a TikTok account and now has more than 2 million followers.
Sarah Perl

“I was going to college with so many rich people … and I was in a program, it was literally for poor kids. And I was just looking at these kids who were getting college paid for when I was going thousands of dollars in debt,” she recalled. “My parents didn’t even pay for my textbooks.”

Her legion of loyal social media followers include people from her Title I high school.

“I actually just recently got a message from a girl from my high school who was like, ‘You know, I don’t even think you understand how much we needed to hear this story,’” she said.

Even the ones who once bullied her reach out in support.

“There’s people from the past who used to bully me and are like, ‘Oh, I love you,’” she said. “And I’m like, ‘Well, that’s funny.’”

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Trolls compare me to Gollum — but I love my ‘crazy’ big eyes

Jeepers creepers, where’d you get those peepers?

An NYC native is garnering major eyeballs online due to her preternaturally huge peepers — which have earned her comparisons to Gollum from “Lord Of The Rings.”

A now-viral video compilation of the optically-endowed woman bug-eyeing the camera has racked up over 22 million views on TikTok.

“People say all kinds of crazy things about who or what I look like,” said Samantha McNab, 21, of her large lenses. “I’ve gotten everything from Tim Burton characters, bugs, Nicole Richie, Mr Bean, Gollum, cartoon characters… there’s almost nothing I haven’t heard before.”

The born New Yorker, who currently resides in Florida, even claims gawkers think she suffers from thyroid problems such as Graves disease — in which an overproduction of thyroid hormones causes the sufferer’s eyes to swell until they bulge out of their head.

However, she insists that her enormous orbs are 100% natural. “I’ve gotten tested in the past, big eyes are just in my genes and run in my family,” declares McNab.

“A lot of my comments are usually people thinking that I have thyroid problems or Grave’s disease – which I don’t,” said Samantha McNab. “I’ve gotten tested in the past, big eyes are just in my genes and run in my family.”

McNab has learned to embrace her ocular anomalies.


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McNab says she was born with plus-size peepers.

“People say all kinds of crazy things about who or what I look like,” said McNab.


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Like Dumbo with his oversize ears, the burgeoning social media sensation has learned to embrace her colossal corneas, which she frequently uploads videos for the viewing pleasure of her more 270,000 followers on TikTok.

McNab’s most viral clip to date entails a montage of her bugging her eyes out to full mast like Judge Doom from “Roger Rabbit.”

Needless to say, gawkers were awestruck by over the gal’s supersize assets with one commenter writing: “Real life Tim Burton character — I’m jealous.”

“It‘s giving that one short horror film,” said another, while one viewer wrote, “The last one is terrifying.”

“This is how my mom used to look at me when I’d act up in public,” quipped one TikTok wit of McNab’s ocular anomalies.

Another joked that it reminded them of themselves trying to “stay awake in class.”


McNab claims she’s inspired many big-eyed women to embrace their condition.
Jam Press Vid/@sam.mcnab

“I find a lot of comments pretty funny,” said McNab.
Jam Press Vid/@sam.mcnab

Meanwhile, other commenters compared the influencer to the bug-eyed titular character from the Pixar flick “Rango.”

McNab has learned to take the verbal eye pokes in stride, claiming that she now finds “a lot of the comments pretty funny.

“I mean even I think the things that I can do with my eyes and the way I look can be weird and kind of scary, but people love it,” the human tarsier declared.


Source inspiration: Gollum (voiced by actor Andy Serkis) in “The Lord of The Rings: The Return of The King.”
Everett Collection/Warner Bros.

Thankfully, not all the commentary has been negative. “I’ve gotten so many direct messages and comments from young girls saying how they have big eyes and have always been made fun of or bullied for it but my videos help give them the confidence they need,” McNab gushed. “That to me is the most rewarding.”

She summed up the experience like this: “I tell them that I love having this unique thing about me that allows me to stand out from other people in a good way – so why not embrace it?”


“People say all kinds of crazy things about who or what I look like – I’ve gotten everything from Tim Burton characters, bugs, Nicole Richie, Mr Bean, Gollum, cartoon characters… there’s almost nothing I haven’t heard before,” said McNab.
Jam Press/@sam.mcnab

McNab’s not the first to turn her anomalous appearance to her advantage on social media.

Connecticut’s Samantha Ramsdell, who holds the Guinness World Record for the biggest mouth, has garnered over 3.5 million followers on TikTok by posting videos of herself consuming everything from sandwiches to marshmallows using her jumbo jaws.

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Stream It or Skip It?

Telling the story of an influencer before that was even a thing, Fortune Seller: A TV Scam recounts the story of an Italian telemarketing mogul who made billions selling diet pills before controversy ensued. Is it enough to get a true crime treatment?

Opening Shot: The series opens with the image of an older woman’s hands folded in her lap before pulling back to reveal her in a typical documentary confessional. She boasts about being able to sell anything – and a producer puts her to the test by handing her a pen, and she comes up with a pitch on the spot.

The Gist: Wanna Marchi came from humble beginnings as a beautician in an unhappy marriage, and she quickly discovers her knack for selling when she starts to sell beauty products from her store. Suddenly finding fame and fortune from appearances on a QVC-type of shopping channel on Italian TV in the 1970s and 80s, Marchi leans into the public’s infatuation with body image and good looks and begins selling slimming products. Soon, she faced allegations about her business even though she was still successfully selling millions of products just by appearing on TV.

Photo: Netflix

What Shows Will It Remind You Of? The series is most reminiscent of the recent Prime Video docuseries LuLaRich, which dove into the online LuLaRoe leggings empire, which was also built from scratch.

Our Take: For true crime to really bite, there has to be a hook. For Wanna Marchi, it’s her ability to sell anything and everything — from the first shot, we know exactly what kind of character we’re dealing with and how she has gotten to this point where she is the subject of a documentary.

Unfortunately, that’s where the intrigue ends for Fortune Seller: A TV Scam. The first episode of the series does little to set up the ensuing conflict and chaos incited by her empire — to put it bluntly, by the end of the first episode, it’s not clear what makes her the subject of a true crime documentary. Marchi is presented as a charismatic figure who told a few white lies about her product’s benefits, but it’s not engrossing enough to warrant a four-hour investigation into her business practices.

While Marchi’s life story is inherently interesting — from simple roots to a billion dollar industry — the way that the story is presented is perhaps the most perplexing. Without immediate indication of what crimes she’s committed (or being accused of committing), it leaves audiences wondering what exactly the story trying to be told is.

Sex and Skin: None, unless you count the many topless but not explicit photos of Marchi’s daughter Stefania who often posed for photos this way “because she could.”

Parting Shot: Wanna Marchi’s shop is set on fire, and each of the documentary’s figureheads react to the occurrence.

Sleeper Star: Marchi’s daughter Stefania becomes her accomplice and reaps the benefits of her mother’s fortune, much of which she spent on her obsession with watches.

Most Pilot-y Line:: “The only thing I can do? Sell. Give me something to sell and I’ll sell it, no problem.” The opening to the documentary lays out exactly who and what the series is about: a professional seller.

Our Call: SKIP IT. Marchi is a fascinating figure but her presence as a true crime subject falls flat.

Radhika Menon (@menonrad) is a TV-obsessed writer based in Los Angeles. Her work has appeared on Vulture, Teen Vogue, Paste Magazine, and more. At any given moment, she can ruminate at length over Friday Night Lights, the University of Michigan, and the perfect slice of pizza. You may call her Rad.



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Instagram influencer Núbia Cristina Braga gunned down at home

Popular Brazilian beauty influencer Núbia Cristina Braga has been shot to death outside her house by motorcycle gunmen, who later fled the scene.

The grisly case came to light after the bombshell, who boasted nearly 60,000 Instagram followers, was discovered dead at her home in the Santa Maria neighborhood of Aracaju on the night of October 14, Jam Press reported.

According to authorities, Braga had just returned home from a hair salon — an appointment she detailed in her final Instagram story.

Shortly after she arrived, two men rode up on motorcycles and entered Braga’s property through the open front door, per the reports. Upon spotting the aspiring social media star, they opened fire, shooting her several times before fleeing the scene of the crime.

Authorities later arrived at the house at 9 p.m. to find Braga lying dead in a pool of her own blood.

Authorities had found Núbia Cristina Braga, 23, lying in a pool of her own blood at her home.
Jam Press Vid
Braga had dreamt of one day becoming an internationally-recognized Instagram star.
Jam Press Vid

The identities and motive of the masked assassins is unknown, however, police have since launched an investigation into the murder. They are also imploring the public to come forward with any information that will lead to their arrest.

The shooting marked a tragic end for Braga, who dreamed of one day becoming a world-renowned Instagram star. The Brazilian regularly posted content related to travel, beauty and fashion and even owned her own clothing store.

Despite her social media ambitions, the Brazilian beauty was also a selfless soul who volunteered in the community and helped organize parties for Children’s Day and Christmas. “Núbia did volunteer work and helped everyone,” described her aunt Cláudia Menezes. “She left a legacy behind.”

The identities and motive of Braga’s assassins is yet unclear.
Jam Press Vid

Braga is remembered by friends and admirers as honest, cheerful and independent, Jam Press reported.

Fans have since flocked to social media to mourn the Instagramer’s passing with one lamenting: “My JESUS, the woman only posted a Story 3 hours ago and was brutally murdered, only GOD can comfort her family and friends.”

“Rest in peace princess, you were an amazing girl,” wrote another, while one devastated supporter added, “There is no other of you, you are unique.”

“May your passage be peaceful, God is with you,” said another.

Braga’s assailants had ridden up to her property on motorcycles and entered through the front door.
Jam Press Vid
Braga regularly posted content about travel, fashion and beauty.
Jam Press

This isn’t the first time an influencer has been murdered under suspicious circumstances.

Last month, popular Mexican TikToker Karla Pardini, 21, was gunned down near her home after receiving an ominous late-night phone call.



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Nutrition influencer criticized for simple act in his video

An influencer and nutritionist has been criticized for a simple act most of us do frequently without a thought.

Ben Coomber, a nutrition coach, speaker and podcast host from the UK, shared footage showing himself preparing a healthy breakfast for his young child, hoping to inspire others to do the same.

The video has attracted quite a lot of attention, being viewed more than 10 million times alongside thousands of comments.

“A porridge recipe I make for my daughter,” Ben wrote in the post that accompanied the video.

“I’ve been giving this to her since she was one years old and loves it. Nutritious, good healthy fats, low in sugar, and easy to change the flavor by using different fruit, nuts, seeds and natural flavors – pea milk gives it good protein too, which many kids breakfasts lack.”

While most of his followers loved his recipe, there were some who claimed there was a flaw.

In the video he’s seen preparing the delicious breakfast, but it was what happened right before he served it up that had some commenters raising their eyebrows – he popped it in the microwave.

A cooking sin, according to some.

One commenter wrote: “Nice, but I have one question. I really don’t understand why you put it in the microwave? That takes all the nutrition out of the food!”

To which Ben responded: “How does it take it all out? If that is true (which knowing the research it isn’t), why isn’t my child, and many others, severely malnourished and suffering from such issues?”

Another raised the same point: “Nutritionist using microwave. Poor child.”

A third said: “You mix ‘healthy ingredients’ and you put it in the microwave …”

And there was more: “Lovely breakfast but to then go and ruin it by putting it in the microwave!”

Coomber shared the healthy porridge recipe he makes for his young daughter.
TikTok/@bencoomber
Some commenters took issue with the nutrition influencer putting the food in the microwave.
TikTok/@bencoomber

When Ben asked the commenter why he ruined it, she responded: “Microwaving your food is very unhealthy, it totally kills all the goodness in the food.”

There were plenty more critics, including: “Maybe don’t radiate the nutrients tho (sic) but yum I give my daughter similar.”

And: “A nutritionist that microwaves things. That’s a first.”

“Poor kid” another wrote.

So, is it true, does microwaving food destroy its nutrients?

That’s a myth, according to Anthony L. Komaroff, M.D. and Editor in Chief of the Harvard Health Letter.

“Microwave cooking is actually one of the least likely forms of cooking to damage nutrients,” Dr. Lomaroff said.

“That’s because the longer food cooks, the more nutrients tend to break down, and microwave cooking takes less time.

“So cooking a roast in an oven is more likely to cause some loss of nutrients than cooking the roast in a microwave. And boiling vegetables is more likely to rob them of nutrients than either cooking them in the oven or microwaving them.

“That’s because some nutrients leach out of the food into the water. So microwave cooking is not only fast, it’s also sometimes nutritionally advantageous.”

Meanwhile, the majority of reports find that food cooked in microwaves is “at least as nutritious as comparable food cooked by conventional methods”.

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