Pamela Anderson wears ‘Baywatch’ red dress to Netflix doc premiere

This “Baywatch” babe is red-hot.

Pamela Anderson, 55, channeled her most infamous fashion moment in a fiery red dress for the premiere of her much-anticipated Netflix documentary, “Pamela: A Love Story.”

Pam hit the red carpet in a Naeem Khan Beaded Tank Gown ($5,995) reminiscent of the iconic one-piece swimsuit she wore as C.J. Parker on the ‘90s hit show, down to the sexy scoop neck. 

The Playboy centerfold paired the gown with Cicada dangling diamond earrings and a Delfina Delettrez ring.

Anderson further accessorized with strappy crimson Christian Louboutin sandals.

The “Love, Pamela” memoirist was styled by Los Angeles-based celebrity stylist Rebecca Ramsey, who also dressed her for her new Variety cover.

The Canadian actress even brought back her messy updo.
Matt Baron/BEI/Shutterstock

Anderson walked the red carpet alongside her son, producer Brandon Thomas Lee

The “Chicago” musical star even opted to bring back her messy updo from the “Baywatch” era, which experienced a resurgence last year when it was embraced by Gen Z.

Anderson skyrocketed to fame on “Baywatch” when it began airing in 1992.

pam anderson baywatch swimsuit
Anderson skyrocketed to fame on “Baywatch” when it began airing in 1992.


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Anderson skyrocketed to fame on “Baywatch” when it began airing in 1992.


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“Pamcore” has been trending on TikTok recently, on the heels of the release of last year’s controversial Hulu show “Pam & Tommy,” in which Lily James played Anderson.

Anderson walked the red carpet alongside her son.
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Anderson did not approve of the series, which detailed her leaked sex tape and volatile marriage to Mötley Crüe drummer Tommy Lee.

Anderson paired her ruby gown with matching strappy sandals.
Getty Images for Netflix

The actress and sex symbol opens up about her first major acting gig on “Baywatch” in her documentary.

The “Baywatch” babe stunned in the swimsuit-inspired tank dress.
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“We were having a ball. We couldn’t even believe that we were working because we were on the beach every day getting paid for this,” Anderson says in the film. 

“You can watch that show with the sound off, actually,” Anderson quips in the doc. “It wasn’t actually about the storylines.”



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Elizabeth Hurley, 57, wows in nude bedazzled bodysuit

Elizabeth Hurley is a NYE queen.

The “Bedazzled” actress, 57, rocked a daring look in a series of new Instagram photos — complete with a spiky golden headpiece — as she rang in 2023, and her sexy, sparkly catsuit had fans and famous friends alike in awe.

Wearing a nude shimmery onesie with strategically placed crystals at the bust and bikini area, Hurley struck a pose against a hot pink wall in the first photo, showing off her huge gold crown that extended from her head like rays of sun.

She wore her hair down in loose waves and added large hoop earrings to her look, along with dramatic, smokey eye makeup.

The actress posed with a friend who dressed up like Elvis for the NYE party.
elizabethhurley1/Instagram

“A bittersweet goodbye to 2022, a year of both extremely happy and deeply sad memories,” she captioned the post. “Here’s to 2023 and hoping everyones dreams come true.”

Other photos showed the “Austin Powers” actress posing with her 20-year-old son, Damian, and various friends at a New Year’s Eve party — and her guests got in on the festive dress code, with one pal also sporting a crystal-covered catsuit and another dressed like Elvis Presley.

Hurley’s Instagram followers were loving her Britney Spears-style catsuit.

“Best outfit ever!!!” commented makeup and skincare guru Trinny Woodall, while actress Yasmin Kassim said, “Oh my goodness this outfit is INCREDIBLE.”

Hurley shared some fun with her son, Damian, at the festive party.

The actress appeared to be in high spirits at her NYE soiree.


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The actress appeared to be in high spirits at her NYE soiree.


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“Statuette of liberated,” one fan called the actress, and another commented, “Absolutely stunning the older you get the better looking you become! Wow.”

Hurley’s model son, on the other hand, responded to his mom’s post with a simple row of five black heart emojis.

The swimsuit designer is no stranger to a daring ‘fit, having rocked a cutout Versace dress reminiscent of her iconic safety-pinned style for her 57th birthday last summer.

One partygoer dressed in a similar crystal catsuit.
elizabethhurley1/Instagram

Speaking of sexy looks, Hurley chatted with Vulture last week about her role as the devil in 2000’s “Bedazzled,” and shared that while she kept all of her costumes from the movie, she hasn’t exactly taken pains to preserve them.

Revealing that “this is something my son tells me off for,” Hurley said, “I still have them in the suitcase I flew back from LA in, in the attic, 20 years later.”

She added that Damian told her, “You gotta get them out, they could have moths!”

As for her crystal catsuit, that’s one look we hope she doesn’t keep in storage for too long.

A pal wore a coordinating crown for the party.
elizabethhurley1/Instagram



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Kim Kardashian breaks silence on controversial Balenciaga kids ad campaign

Kim Kardashian is “re-evaluating” her relationship with Balenciaga after the brand drew backlash for producing an ad campaign featuring children holding teddy bears dressed in BDSM-style harnesses.

The star broke her silence on the controversy in a statement to Twitter Sunday night after fans had been demanding she denounce the luxury fashion house for several days.

“I have been quiet for the past few days, not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened,” Kardashian wrote in an explanation.

“As a mother of four, I have been shaken by the disturbing images,” she added. “The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period.”

Balenciaga pulled the troublesome campaign — which also included a printed copy of a US Supreme Court decision on child porn laws in the background of one image — Tuesday amid growing outcry and apologized for the bad news bears.

The advertisements supported Balenciaga’s spring 2023 collection, which debuted this fall at Paris Fashion Week.

“I appreciate Balenciaga’s removal of the campaigns and apology,” Kardashian tweeted. “In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again.”

The Skims founder and reality star has a long history with Balenciaga, including posing in its winter 2022 campaign and walking in its Paris couture fashion show in July.

Nearly an hour after she posted her initial statement, Kardashian, 42, posted another statement about that history and working relationship.

“As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children,” she wrote.

Fans had been flooding Kardashian’s Instagram comment sections, slamming her for staying silent on the ad campaign.

“Nobody wants to buy anything from you. Speak up and stand for something,” one angry fan commented on her post that promoted a sale on her skin care line.

“When are you going to respond Kim?! Your reputation is on the line here,” another begged.

On Friday, Balenciaga filed a $25 million lawsuit against the production company and set designer behind the controversial ad campaign in an apparent attempt to shift the blame.



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Stream It or Skip It?

Telling the story of an influencer before that was even a thing, Fortune Seller: A TV Scam recounts the story of an Italian telemarketing mogul who made billions selling diet pills before controversy ensued. Is it enough to get a true crime treatment?

Opening Shot: The series opens with the image of an older woman’s hands folded in her lap before pulling back to reveal her in a typical documentary confessional. She boasts about being able to sell anything – and a producer puts her to the test by handing her a pen, and she comes up with a pitch on the spot.

The Gist: Wanna Marchi came from humble beginnings as a beautician in an unhappy marriage, and she quickly discovers her knack for selling when she starts to sell beauty products from her store. Suddenly finding fame and fortune from appearances on a QVC-type of shopping channel on Italian TV in the 1970s and 80s, Marchi leans into the public’s infatuation with body image and good looks and begins selling slimming products. Soon, she faced allegations about her business even though she was still successfully selling millions of products just by appearing on TV.

Photo: Netflix

What Shows Will It Remind You Of? The series is most reminiscent of the recent Prime Video docuseries LuLaRich, which dove into the online LuLaRoe leggings empire, which was also built from scratch.

Our Take: For true crime to really bite, there has to be a hook. For Wanna Marchi, it’s her ability to sell anything and everything — from the first shot, we know exactly what kind of character we’re dealing with and how she has gotten to this point where she is the subject of a documentary.

Unfortunately, that’s where the intrigue ends for Fortune Seller: A TV Scam. The first episode of the series does little to set up the ensuing conflict and chaos incited by her empire — to put it bluntly, by the end of the first episode, it’s not clear what makes her the subject of a true crime documentary. Marchi is presented as a charismatic figure who told a few white lies about her product’s benefits, but it’s not engrossing enough to warrant a four-hour investigation into her business practices.

While Marchi’s life story is inherently interesting — from simple roots to a billion dollar industry — the way that the story is presented is perhaps the most perplexing. Without immediate indication of what crimes she’s committed (or being accused of committing), it leaves audiences wondering what exactly the story trying to be told is.

Sex and Skin: None, unless you count the many topless but not explicit photos of Marchi’s daughter Stefania who often posed for photos this way “because she could.”

Parting Shot: Wanna Marchi’s shop is set on fire, and each of the documentary’s figureheads react to the occurrence.

Sleeper Star: Marchi’s daughter Stefania becomes her accomplice and reaps the benefits of her mother’s fortune, much of which she spent on her obsession with watches.

Most Pilot-y Line:: “The only thing I can do? Sell. Give me something to sell and I’ll sell it, no problem.” The opening to the documentary lays out exactly who and what the series is about: a professional seller.

Our Call: SKIP IT. Marchi is a fascinating figure but her presence as a true crime subject falls flat.

Radhika Menon (@menonrad) is a TV-obsessed writer based in Los Angeles. Her work has appeared on Vulture, Teen Vogue, Paste Magazine, and more. At any given moment, she can ruminate at length over Friday Night Lights, the University of Michigan, and the perfect slice of pizza. You may call her Rad.



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Kendall Jenner peed in ice bucket on way to Met Gala 2022

She may have gotten a little pee on her Prada.

Kendall Jenner had to use an ice bucket to relieve herself on the way to the 2022 Met Gala.

In the latest episode of “The Kardashians,” the model was on her way to fashion’s biggest night in May when she just couldn’t hold it in any longer.

“I need to drink a sip of water, and I need to pee. Nobody judge me,” Jenner told her entourage of assistants and helpers in a sprinter van.

While initially laughing off the suggestion of using an empty ice bucket, the 27-year-old ultimately decided to go for it.

“That is so mortifying for whoever has to deal with my pee later. I’m so sorry,” she said.

It’s unclear which unlucky team member ended up with the dirty job later that night, but one person in the van jokingly asked if she could sell the urine, while another assured her that peeing in a bucket is a common occurrence for artists in the middle of concerts.

Jenner — who earlier admitted her flowing black outfit was so heavy that she was out of breath just walking to the van — asked someone to put on music as she hiked up her skirt to place the bucket underneath her.

“Prada, I’m so sorry!” she said before admitting she’d just peed on her feet accidentally.

In a confessional, Jenner said going to the bathroom in the van was the “best decision” she’d ever made.

She apologized to whoever got stuck cleaning the mess up.
FilmMagic

“I don’t know what I would have done when I got inside,” she admitted.

Jenner notably bleached her eyebrows and wore a sheer black crop top at the event that evening, mentioning in the episode that she looked like an “alien.”

She said that if there was any time to just go for it and do something different, the Met Gala was that night.

She also apologized to Prada, the designer she was wearing at the gala.
Getty Images for The Met Museum/

Meanwhile, her sister Kim Kardashian was having her own pre-Met Gala drama as she missed her drop-off and had to be escorted back down the block to put on the iconic Marilyn Monroe dress she wore.

This year’s gala marked the first time all sisters were in attendance at the fashion event.

New episodes of “The Kardashians” air Thursdays on Hulu.

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Every model fell on the runway at Milan Fashion Week show

Stop, drop and pose.

Models at Milan Fashion Week took “fall” fashion to new heights at the AVAVAV show, tumbling on the runway and leaving the audience in shock.

The startling performance racked up millions of views online, with many falling for the looks, touting the topples as “genius.” One video alone amassed 11.1 million views and thousands of comments.

The drop-dead luxury fits were on display during the Florence-based brand’s first-ever live show led by creative director Beate Karlsson, who said the falling was all planned.

Playing up satire and slighting the fashion industry’s obsession with status, the “Filthy Rich” line included knock-off luxury logos re-designed with “AV” and graphic tops reading “cash cow.” Karlsson even crafted a necklace from three Rolex watches, which could be yours for a mere $300,000.

As a commentary on the mirage of status and wealth, the stumbling AVAVAV models debuted the latest collection with style, sans grace.
TikTok/hypebae

AVAVAV described the collection as commentary on the current social agenda, in which, “cash and escapism” are at the top, per a press release. The falling stunt, then, was meant to debunk the industry’s self-imposed gravitas and demystify the “fake” personas people adopt.

“It’s so easy in this generation to fake and filter parts of our lives on social media, but all of this can go away so easily,” she told Vogue. “Falling shows this. The fall makes you lose face when you hit the floor, reality catches you right there.”

The brand had users on TikTok falling for their impressive stunt, racking up millions of views online.
TikTok/hypebae

But the designer isn’t blind to her hypocrisy, saying she isn’t “embarrassed” because she can “see the irony in it.”

“Lately I want something different. I want to look like I have my s–t together, look wealthy, like I have no problems. So many of us want to look rich, and now I do too,” she continued, noting that her collection mimics and pokes fun at the same realm it exists in.

Pieces in the collection were adorned with the “AV” logo but mimicked the patterns of popular luxury brands.
TikTok/hypebae

“We’re trying to take the bits and parts of the fashion system we like,” she added, “but still live outside of it as well doing our thing.”

On TikTok, users were tripped up over the brand’s runway performance, unsure at first if it was accidental or ingenious.

“The opening of the show shocked me for a second,” reads text on the clip that amassed over 11 million views and dubs Karlsson a “genius” in the caption.

While the pieces are easy to meme-ify online, Karlsson swears the internet traction isn’t driving her design choices.
TikTok/hypebae

“This show is going to be extremely viral and all over the Internet just because of this simple concept,” the TikToker, called The Futurist, continued in the comments.

“I’m guessing it’s their fall collection 22,” quipped someone else.

Other videos with 1.3 million and 1.4 million views showed various snaps of the models stumbling on the runway, somehow still looking graceful. Commenters showered Karlsson’s idea in praise, crowning it as “iconic,” “amazing” and “cool.”

At first, it seemed as if the fall was an accident, but when all the models took a tumble, it was clear it was part of an act.
TikTok/hypebae

Since joining AVAVAV in 2020, Karlsson’s designs have caused quite the ruckus on social media — including Doja Cat’s chicken feet-like boots at the MTV Music Video Awards in 2021 and the realistic silicone rump modeled after Kim Kardashian.

Models wore clothes that read “cash cow” as a slight to the emphasis on wealth in the fashion industry.
TikTok/hypebae

But “doing well” online isn’t the main motivator for her designs — just a cheeky coincidence, and a wow factor she has clearly used to her advantage.

“I don’t necessarily want to design things with the intention of being meme-able, and that’s actually been an inner discussion I’ve had with myself,” she told Vogue, “Am I doing this because I think it will go viral or because it’s something I stand behind as a design?”

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Skin is in as nudity takes over NYFW 2022 as top trend

To the naked eye, the clear trend on the runways at New York Fashion Week was nearly no clothes at all.

Nudity and varying levels of nakedness seemed to reign supreme for the Spring 2023 season at NYFW, which ended on Wednesday. Several labels put out barely-there creations, like Prabal Gurung who sent Vice President Kamala Harris’ model stepdaughter Ella Emhoff out in a shocking sheer green curtain-like garment tied around her neck which exposed her bare breasts.

Collina Strada boldly freed the nipple, with a floral design constructed of wires and airbrushed areola that attached to a long pink chiffon dress. “Girls” star Jemima Kirke also walked the runway with a bikini top made out of flowers, with the nipple area conveniently punched out.

Julia Fox wore a similarly experimental “dripping wet” outfit designed by a Parsons MFA student designer, Weiran, who saved even more risque designs for the runway.

Collina Strada sent out a dress held up by nipple wire.
Getty Images for NYFW: The Shows
Julia Fox wore a design by Weiran, to the Parsons MFA Student Show.

Jemima Kirke let some nip slip at Collina Strada.

A closer look at the Collina Strada wire design.

Emhoff is the daughter of U.S. Second Gentleman Doug Emhoff.

At Puppets & Puppets, one model was mere millimeters from a wardrobe malfunction with makeshift butterfly pasties while Bella Hadid was a cough away from a similar fate for Fendi, which celebrated the 25th anniversary of its Baguette handbag.

At Sergio Hudson and Mowalola, nip slips were part of the program, as several models purposefully bared flesh.

A model walks the runway during the Tom Ford Ready to Wear Spring/Summer 2023 show as part of the New York Fashion Week on September 14.
Gamma-Rapho via Getty Images
Bella Hadid in Fendi’s show, which celebrated the 25th anniversary of the Baguette bag.
WireImage
Puppets & Puppets used butterflies as pasties.

Hadid was dangerously close to a malfunction.

Puppets & Puppets showed more in other outfits.

One model covered her exposed skin at Sergio Hudson.
Getty Images for NYFW: The Shows

LaQuan Smith showed a black bodysuit with cutouts and a thin string covering a model’s nipples while other looks from the designer beloved by Beyonce and Rihanna weren’t so subtle, with completely sheer fabric and nary a bra in sight. Jason Wu also championed see-through, a trend certainly in the zeitgeist already thanks to Florence Pugh’s heavily-debated Valentino dress.

Even Tory Burch, normally one for sophisticated sportswear, let the nip slip, sending models Vittoria Ceretti and Emily Ratajkowski in extraordinarily sheer knits and brassieres. All of these body-baring looks will undoubtedly have stylists for pop stars, Kardashians and other look-at-me peacocks clamoring to wear and bare.

This LaQuan Smith was hanging on by a thread.
Getty Images for NYFW: The Shows
Jason Wu’s bold and boob-iful blue.
Getty Images for NYFW: The Shows

While bras were largely ditched on the runway, plenty of street style stars and spectators skipped shirts altogether, donning just their bras at shows for shock and awe.

But beyond good ole fashioned skin, it’s tough to rally together trends in the era of TikTok where anything goes as long as it goes viral.

One immediate trend emerged — much to the nightmare of New Yorkers’ preferred head-to-toe black — and color is definitely back and bolder than ever, here to wipe away all muted tones from pandemic-era athleisure. The safe-for-work trend was omnipresent, as predicted by Pantone. Bright orange was a common thread, seen at Altuzarra, Supim,a Monse, Dion Lee, Naeem Khan, and more.

Marni showed blood red during the Italian brand’s NYFW debut, purple at LaQuan Smith, bold shades of blue at Michael Kors, electric yellow and green at Proenza Schouler, which celebrated its 20th year, and Maisie Wilen, with lime green in a collection — and appearance from Emhoff — meant to showcase the art of the green screen. Telfar was a rainbow of perfection, ad even sold an array of color Bushwick Birkin bags at a Brooklyn Rainbow store. This fad has been bubbling for a while, so those hoping to test out the rainbow can ease into color now before it really takes off come spring. Pantone summed it up as “individual expression,” so just pick a color, any color — but preferably neon — and rock it.

Orange at Altuzarra.
Getty Images for NYFW: The Shows

It’s also safe to say nostalgia for turn-of-the-millennium milieu isn’t going anywhere either, judging by Fendi’s furry hats, not unlike Pamela Anderson’s 1999 VMAs hat, jelly sandals worn by Lil Nas X at Coach and flared trousers with slits from Brandon Maxwell. Cargo pants, already making their way into fast fashion, were aplenty, with Dion Lee, Tibi, Fendi, Collina Strada and more channeling their best early aughts fashions. It’s Y2K all over again, without the hysteria.

Also, sending sincerest regards to fellow fashionistas still suffering PTSD from low-rise but the cut really is back, seen at Prabal Gurung, Tom Ford, Puppets & Puppets, Fendi and too many more to name. The same goes for baring the navel in general, center stage at LaQuan Smith, Coach and the star-studded Vogue World show, which featured a multitude of brands and famous models like Kendall Jenner and Gigi Hadid. This generation seems to have skipped belly button piercings, thankfully.

Low-rise jeans with exposed panties at Collina Strada.
Getty Images for NYFW: The Shows

That’s not to say elegance is dead, though. Sergio Hudson had it in spades, Wes Gordon for Carolina Herrera put out a garden-inspired party full of fancy frocks, Michael Kors went for 1970s-inspired tailoring, Tom Ford showed “Dynasty”-esque sequin gowns and Serena Williams shined bright in a silver metallic Balenciaga dress at Vogue World. Christian Siriano and Pamella Roland could always be counted on for glam, as can New York high society’s go-to courtier Zang Toi, who went full haute couture with a modern black and white ball. After years of dressing down, glamour is in demand.

And yes, expect some florals for spring. Carolina Herrera, Ulla Johnson and Brandon Maxwell are doing it and doing it well. Malaysian-born Toi dazzled with a showstopping silk gazar mini dress that included a hand-pinned arrangement of white silk peonies and butterflies covered in an intricate cloud of tulle, fashioned into a bolero. Now that’s groundbreaking.

Zang Toi showed a spectacular cloud of tulle with white silk peonies inside.
Paulina Vela

For design buffs hoping to see real risks taken in form and fabric worth talking about, the Concept Korea show should not be overlooked. K-fashion labels like BESFXXK, Cahiers and ULKIN should be credited for inspiring structural designs and taken seriously as players in the landscape — much more than say Tommy Hilfiger whose homage to Andy Warhol’s iconic Factory, a counterculture mecca of originality in the 1960s, somehow translated to Hilfiger’s tired stripe motif and preppy letterman jackets as well as, most puzzlingly, one-third of a Blink 182 performance.

Bob Colacello walks the runway at the “Tommy Factory.”

Tommy Hilfiger showed his stripes.

Warhol Superstar Donna Jordan made an appearance.

Tommy Hilfiger recreated Warhol’s Factory for the rainy show.

Only the tin foil, Silver Cloud recreations and faces on the runway — Warhol Superstar Donna Jordan and Bob Colacello, longtime editor of Warhol’s Interview mag — were remotely Warholian in his highly-anticipated return to NYFW on Monday. No wonder it rained.

If New York felt dizzying or uninspiring, it’s a long fashion month with London, Milan and Paris to look forward to.



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Nykaa Reports Profit Jump, Acquires LBB to Sharpen Position as Discovery-Led Retailer

Indian cosmetics-to-fashion retailer Nykaa’s parent company reported a 33.2 percent rise in first-quarter net profit on Friday, boosted by strong demand for its fashion products. The TGP-backed company, which dominates the domestic online beauty and personal care space with nearly 30 percent market share, has been on an acquisition spree and recently ventured into men’s innerwear and athleisure category with a new brand.

Nykaa in November 2021 made a strong market debut, fetching the country’s first women-led unicorn a valuation of nearly $14 billion (roughly Rs. 1,11,200 crore).

The company said its gross merchandise value (GMV) jumped 47 percent to Rs. 2,156 crore in the quarter. GMV from its fashion business jumped 59 percent, while that from the beauty and personal care business rose 39 percent.

“The consumer demand for beauty, personal care and wellness is also showing early signs of recovery and we are gearing up for a promising festive season this year,” said Nykaa CEO and Managing Director Falguni Nayar.

Consolidated net profit for Nykaa-parent FSN E-Commerce Ventures Ltd stood at Rs. 4.55 crore for the quarter ended June 30, compared with Rs. 3.42 crore a year earlier.

Revenue rose 40.6 percent to Rs. 1,148 crore.

On Friday, Nykaa said that it would acquire digital content-cum-commerce firm Iluminar Media known by the brand name of Little Black Book (LBB). FSN E-commerce, did not disclose the deal value but said that the acquisition aligns with Nykaa’s fundamental content-first approach to engaging with its loyal consumer base.

“We are excited about the strong synergies we share with LBB, because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising home-grown brands across their channels since day one.

“We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base,” Nykaa spokesperson Nihir Parikh said in a statement.

Co-founded by Suchita Salwan and Dhruv Mathur in 2015, LBB had a total revenue of Rs. 19.44 crore in 2021-22.

“The transaction will enable the company to strengthen its content delivery, drive discovery for brands and make shopping experience more engaging for the customers,” Nykaa said in a regulatory filing.

Nykaa will acquire 100 percent stake in LBB in an all-cash deal.

“Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach.

“LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners,” Salwan said.

© Thomson Reuters 2022


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