Elon Musk Says X’s Long-Form Videos Will Soon Be Available on Smart TVs

Long-form videos will soon be available on smart televisions, billionaire Elon Musk said, after Fortune magazine reported that social network X planned to launch next week a TV app for Amazon and Samsung users.

The platform rolled out an early version of video and audio calling for some users last October, after Musk had said he planned to turn it into a super app offering services from messaging to peer-to-peer payments.

“Coming soon,” Musk said in a brief response on X to a user’s posting that the platform’s long-form videos could be watched directly on smart TVs.

Earlier, Fortune said the app could look similar to the TV app offered by Google’s Youtube. It cited an unidentified source as saying Musk was set on competing with YouTube.

X did not immediately respond to a Reuters request for further details on the app.

In the push to become a “video-first platform”, X has been forging partnerships with the likes of former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.

The platform, which has struggled to retain advertisers amid controversies ever since Musk bought it in 2022, said last month it would enable advertisers to run video ads next to certain content creators.

© Thomson Reuters 2024


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X Video Calling Support Confirmed by CEO Linda Yaccarino as Elon Musk-Led Firm Expands Functionality

X video calls are coming to the app in the future, the platform’s CEO has confirmed in an interview. The Elon Musk-led microblogging website formerly known as Twitter is working on adding support for new features as part of the billionaire’s plan to turn X into an “everything app”. Users will be able to make video calls without sharing their phone number, a feature offered by rivals like Facebook and Instagram where account usernames are used to connect with other users.

During a recent CNBC interview, X CEO Linda Yaccarino confirmed that the platform would add support for video calling soon. The upcoming feature will allow X users to “make video chat calls without having to give your phone number to anyone on the platform,” she stated. Yaccarino also told CNBC that she had “autonomy” to run the company under Musk, and that their roles were “very clear”.

Last month, X employee Andrea Conway shared two screenshots of what appears to be the X video calling UI on iOS. The first screen shows a phone receiver icon at the top right corner of the screen inside a direct messages chat that shows a pop-up menu with options for audio and video calls. The second screen shows a video calling screen with four buttons: speaker, mute, video, and end call.

The screengrabs shared by Conway are over a month old, so it is possible that the X video calls interface could look a little different when the feature is rolled out to users. On Thursday, Conway posted that she had “just called someone on X”. Neither Yaccarino nor Conway have revealed when the feature will be rolled out to users.

In June, Yaccarino told investors that X — the platform was still called Twitter at the time — would focus on video, creator and commerce partnerships as part of efforts to make the service more competitive with other social media platforms. At the time, Yaccarino’s presentation reportedly revealed that over 10 percent of user activity on Twitter was spent on watching vertical videos.

The service recently began sharing ad revenue with eligible creators on the platform. On Friday, the support account for X announced that the firm was lowering the eligibility threshold for ads revenue sharing from 15 million impressions over three months to 5 million impressions. Users who have an X Premium — formerly known as Twitter Blue — subscription and meet the service’s requirements will be able to receive minimum payouts of $10 (roughly Rs. 830) — down from $50 (roughly Rs. 4,100) — according to the platform.


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