Visa Finetunes its Crypto Payment Service, Onboards Web3 Firm Transak: Details

US-based payments major Visa has been lauded by the crypto sector one too many times for keeping a friendly approach despite regulatory lags. Visa has now joined hands with Web3 payments infrastructure provider Transak. The aim is to allow Visa crypto card holders to convert crypto assets into fiat currencies in real time. The move appears to be Visa’s attempt to further democratise the use of crypto for daily payments – but by converting their values into fiat currencies.

Transak has now been onboarded onto the Visa Direct programme. A real-time one-push payments platform, Visa Direct allows third party providers connect with Visa’s network and wire payments directly on Visa cards.

“By enabling real-time card withdrawals through Visa Direct, Transak is delivering a faster, simpler and more connected experience for its users, making it easier to convert crypto balances into fiat, which can be spent at the more than 130 million merchant locations where Visa is accepted,” Coindesk quoted Yanilsa Gonzalez-Ore, North America head of Visa Direct as commenting on the development.

Visa users will also be able to transfer cryptocurrencies from wallets like MetaMask directly into the Visa Debit Card. A total of 40 cryptocurrencies are currently eligible for conversion to fiat via this Visa Direct initiative across 145 nations. These include Bitcoin, Ether, Solana, and Dogecoin among others.

“This is a major step towards mainstream acceptance and utilization of cryptocurrencies. MetaMask users can now effortlessly off-ramp directly from their wallet to the Visa card, which enhances the usability and practicality of their digital assets. Transak’s integration with Visa opens new horizons for MetaMask users globally, providing more flexibility in smooth cryptocurrency to fiat conversions,” Harshit Gangwar, Transak’s marketing head and investor relations lead was quoted by the media as saying.

Visa has been consistent in-terms of introducing Web3-friendly services in the last few years. Earlier this month, the payments giant announced a new Web3 loyalty service to assist brands experiment with Web3 elements like NFTs, metaverse, and cryptocurrencies.

In December 2022, Visa designed a functionality to enable users to make their telephone and electricity payments via self-custodial crypto wallets. The same year, Visa launched a creator programme to help digital-age artists understand and use NFTs.


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Visa Plans Web3 Loyalty Service With Gamified Giveaways, Immersive Treasure Hunts

Payments giant Visa is drilling deeper into the Web3 sector with a new initiative that it has announced in the very first week of 2024. The US-headquartered company has announced a new Web3 loyalty service to assist brands experiment with Web3 elements like NFTs, metaverse, and cryptocurrencies. Visa is one of the world’s largest fintech companies to have kept a rather welcoming approach towards the crypto sector, despite regulatory challenges crippling the industry on an international level.

Tailored specifically for brands that are customers of Visa, the name of this new initiative is — the Visa Web3 Loyalty Engagement Solution. Through this, the company will let brands create digital wallets for the storage of reward points on behalf of their customers.

“Through immersive programs like gamified giveaways, augmented reality treasure hunts, and new ways to earn and burn loyalty points, the new value-added service ushers in the future of customer engagement and loyalty, helping brands meet next-generation customers,” Visa wrote an official post.

Before launching this initiative, Visa conducted internal research, where it found that the next generation of customers for brands have heightened expectations about what they receive from loyalty programs — extending beyond traditional points-based benefits. More people are now looking to be rewarded for even engaging and interacting with brands, the study added.

“This is underscored by the fact that more than 77 percent of consumers worldwide value real-world experiences. With the new Visa solution, brands can engage customers by providing a digital wallet where they can apply rewards – such as perks and benefits – towards virtual, digital, or real-world experiences, in various sectors such as travel, sports and more,” Visa’s note added.

The fintech firm has collaborated with SmartMedia Technologies – which is an end-to-end Web2-to-Web3 platform — to bring this Web3 programme to life.

“Imagine earning a unique digital collectible, whether it’s from purchasing tickets for a sports event or participating in an augmented reality treasure hunt. Our new innovative digital loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement,” said Kathleen Pierce-Gilmore, SVP and Global Head of Issuing Solutions, Visa.

Visa has been consistent in-terms of introducing Web3-friendly services in the last few years. In December 2022, Visa designed a functionality to enable users to make their telephone and electricity payments via self-custodial crypto wallets.

The same year, Visa launched a creator programme to help digital-age artists understand and use NFTs. In January 2023, Al Kelly, the CEO of payments at Visa pegged his hopes on stablecoins and central bank digital currencies (CBDCs), both of which are powered by blockchains, to open newer and faster ways to facilitate day-to-day as well as hefty payments.


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Visa Files for Fresh Trademarks That Hint at Crypto Wallet, Metaverse Ambitions

Visa, the global credit card giant and payments provider, has made a number of recent trademark applications hinting at a larger move into crypto markets. On October 27, licensed trademark attorney Mike Kondoudis revealed the latest trademark applications for credit giant Visa. The applications suggest that the firm is looking to develop or launch its own digital asset wallet. The two trademark filings included software for managing digital, virtual, and cryptocurrency transactions, and cryptocurrency wallets. Additionally, there were provisions for auditing cryptocurrencies, utility tokens, and blockchain assets.

Furthermore, the trademark applications did not stop at crypto transaction software and wallets. They also included provisions for non-fungible tokens (NFTs). Visa also applied for trademarks for “non-downloadable virtual goods” such as NFT collectibles. There were even hints of Metaverse ambitions in the descriptions with wording such as, “Providing virtual environments in which users can interact for recreational, leisure or entertainment purposes accessible in the virtual world.”

The wordings hint more towards a fully-fledged metaverse rather than providing financial services in existing virtual worlds.

Visa has made some key partnerships with crypto companies over the past year or so. Its most recent was with Blockchain.com this week to offer a crypto debit card. Cuy Sheffield, Visa’s Head of Crypto, said at the time that worldwide acceptance was necessary for crypto adoption to continue to grow.

Earlier this month, Visa partnered with FTX to roll out crypto debit cards in 40 countries. The firm has also collaborated with investment banking giant JPMorgan (via FinExtra). The two will work on private blockchains to facilitate cross-border transactions.

Last year, Visa partnered with as many as 60 leading crypto companies including Coinbase, Binance, and Crypto.com. The move was to accelerate card programs to boost crypto adoption worldwide. Also last year, Visa CEO Charles Scharf said that the firm is open to accepting Bitcoin if there is enough customer demand.


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India’s Proposed IT Rules, Panel Formation for Content Moderation Decisions Concern US Tech Giants

US lobby groups representing Facebook and Twitter are concerned India’s plan to form a government panel to hear appeals against content moderation decisions could lack independence, documents seen by Reuters show. The proposed policy change is the latest flashpoint between India and technology giants which have for years said stricter regulations are hurting their business and investment plans. It also comes as India clashes with Twitter in a high-profile spat, which recently saw the social media firm sue the government in a local court to revoke some content removal orders.

The June proposal mandates social media companies must comply with a newly formed government panel which will decide on user complaints against content moderation decisions. The government has not specified who would be on the panel.

But the US-India Business Council (USIBC), part of the US Chamber of Commerce, and US-India Strategic Partnership Forum (USISPF), have both raised concerns internally, saying the plan raises worries about how such a panel could act independently if the government controls its formation.

The rules will create a Grievance Appellate Committee (GAC) “which is entirely controlled by the (IT) Ministry, and lacks any checks or balances to ensure independence,” USIBC stated in an internal July 8 letter addressed to India’s IT ministry.

“In the absence of industry and civil society representation, such GACs may result in over regulation from the government.”

The new Indian proposal was open for public consultation until early July and no fixed date for implementation has been set.

Underscoring its concerns, USIBC noted that other countries like the European Union guarantee principles of “fairness and impartiality” in its appeal process, while a government-funded think tank in Canada recommends an “impartial dispute resolution” by a “disinterested professional body”.

The other group, USISPF too expressed concern internally in one document dated July 6, questioning “how will its (panel’s) independence be ensured.”

Together, USIBC and USISPF represent top technology companies such as Facebook, Twitter, and Alphabet Inc’s Google — companies that often receive government takedown requests or carry out content review proactively.

USIBC, Facebook and Google did not respond to requests for comment, while USISPF and Twitter declined comment. India’s IT ministry did not respond.

A senior Indian official told Reuters on Wednesday the government was open to not having an appeals panel if companies come together and form their own “fairly neutral” self regulatory system of addressing user problems.

“If they don’t do it, government will have to. The panel is expected to operate independently,” said the official.

Tension flared between India and Twitter last year when the company declined to comply fully with orders to take down accounts the government said were spreading misinformation. Twitter has also faced backlash for blocking accounts of influential Indians, including politicians, citing violation of its policies.

Other US tech companies such as Mastercard, Visa, Amazon, and Walmart’s Flipkart have had a host of issues with Indian policies on data storage, stricter compliance requirements as well as some foreign investment rules many executives say are protectionist in nature.

The Indian government has said it was forced to announce the new rules in a bid to set “new accountability standards” for social media giants.

Without specifying which rights, the proposals also call for companies to “respect the rights guaranteed to users under the Constitution of India” as companies had “acted in violation” of such rights.

Both USIBC and USISPF note in their documents they believe fundamental rights in India can’t be enforced this way.

“The fundamental rights are not enforceable against private companies … The rule appears to be broad, and will be difficult to demonstrate compliance,” USIBC said.

© Thomson Reuters 2022


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