Millennials fueling America’s $14B drunk shopping habit: survey

Consumers make pour decisions.

Some 17% of Americans are guilty of shopping while under the influence, spending an average of $309 each, according to the Finder’s Drunk Shopping Survey of 2,179 online respondents.

That equates to $14 billion over the last 12 months.

But that tab is significantly less compared to Finder’s 2021 survey, which determined Americans collectively spent $21.6 billion on drunk purchases, half as much as the $44.9 billion in 2020, when the world stayed inside because of the COVID-19 pandemic.

The new Finder’s poll, conducted in January and February, found that men (26%) are more likely than women (10%) to make a drunk purchase. The top category for men to shop while intoxicated is food (47%), while women (50%) opt for shoes, clothes, or accessories.


Some 2,179 online respondents shared their shopping habits and alcohol consumption.
Getty Images

Other top items for men are: shoes, clothes, or accessories (46%), gambling (43%), and cigarettes (42%). Major female purchases include food (15%), alcohol (8%), cigarettes (5%), and pets, music, and gambling (4% each).

Motor vehicles drive the most expensive category with an average spend of $2,038.

Millennials (33%) are the generation most likely to hit “add to cart” when they’re drinking compared to Gen Z (28%), Gen X (8%), and Baby Boomers (2%).


Men are more likely to gamble compared to women while they’re intoxicated.
Getty Images/EyeEm

Food was the top choice for boomers at 45%, with alcohol the most popular option for Gen X at 45%. Shoes, clothes or accessories were the most commonly bought items by both millennials (52%) and Gen Z (44%).

People on the West Coast (20%) are most likely to drunk shop while those in the Midwest (15%) are the least likely.

The study found under-the-influence shopping habits differ by salary.

People earning more than $100,000 a year (26%) are almost twice as likely to drunk shop as those who earn under $100,000 (15%).

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Top 5 issues Americans think we need to come together to solve

The majority of Americans (81%) are willing to put aside disagreements with others to work on a cause they hold dear to their hearts.  

A new survey of 2,000 adults revealed that four in five are willing to put their differences aside to work with someone they usually wouldn’t see eye to eye with when it comes to supporting a cause (78%).

Three in four (76%) Americans are also willing to engage in conversation with someone who holds different views to see if they can understand their point of view.

When asked what topics respondents felt people most disagreed on, politics came out on top (68%), followed by social justice issues (57%), climate change (53%), equal rights (53%) and the economy and the workforce (49%). 

Conducted by the Walton Family Foundation and OnePoll to mark National Philanthropy Day on Nov. 15, the research finds that despite these differences in opinions, most Americans (80%) believe people need to come together to solve our country’s big issues. 

The majority of Americans (81%) are willing to put aside disagreements with others to work on a cause they hold dear to their hearts.  
The majority of Americans (81%) are willing to put aside disagreements with others to work on a cause they hold dear to their hearts.  
Walton Family Foundation
Most Americans (80%) believe people need to come together to solve our country’s big issues.
Walton Family Foundation

“It’s heartening that so many people are willing to look toward common ground to find common solutions,” said Caryl M. Stern, executive director of the Walton Family Foundation. “Our problems are too big to solve alone. We need inclusive coalitions to create solutions with sticking power.”

But what motivates opposites to work together? Sixty-three percent of respondents said they’d work or volunteer with someone with different views if they had a shared cause they both deeply cared about.

Still, seven in 10 think working on issues has the power to bring people from diverse backgrounds and perspectives together (70%). In fact, 60% have made a friend who’s passionate about the same issues they are. 

These are the top five issues people care most about.
Walton Family Foundation
Here’s how people think we can solve the world’s biggest problems.
Walton Family Foundation

The issues identified as most in need of collaboration are climate change (41%), local community issues (40%), diversity, equity and inclusion (39%), growing local economies (38%) and increasing student achievement and opportunities (37%).

And when asked which sectors they think can bring people together, philanthropy came out on top at 45%, followed by healthcare (45%), education (43%), the nonprofit sector (42%) and government (42%).

Philanthropy, healthcare and education are sectors people think can help.
Walton Family Foundation
Three in four (76%) Americans are also willing to engage in conversation with someone who holds different views to see if they can understand their point of view.
Walton Family Foundation

What do people think are the benefits of philanthropy? Half of Americans see philanthropy as a way to bring people together to tackle tough issues (50%), bring extra resources to address the world’s biggest issues (49%) and create access and opportunities for everyone (48%). 

“I’m glad that philanthropy is helping to convene people from across communities and sectors,” said Stern. “This National Philanthropy Day, I’m excited to listen and look for innovative solutions that are bubbling up from people working together.”

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