Tag: spam

Google Takes Steps to Curb Gmail Spam, Updates Email Sender Guidelines for Bulk Senders

Gmail users will soon see even less spam in their inboxes. Google is taking strict action to reduce spam emails and the firm has recently updated its Email Sender Guidelines, adding a long list of requirements from bulk senders, and shared a timeline for enforcing action. Gmail now requires bulk senders to authenticate their accounts to avoid getting error messages on sent emails, and eventually having them rejected. The tech giant first announced the planned changes to reduce spam in October last year and highlighted that starting in 2024, it will begin adding Gmail protections for a safer email inbox.

Bulk senders will now be required to follow a long list of guidelines to avoid being blocked by the company. These include setting up SPF and DKIM email authentication, ensuring domains have valid forward and reverse DNS records, keeping spam rates below 0.1 percent and avoiding ever reaching more than 0.3 percent, and more. Further, Google now requires marketing messages and subscribed messages to come with a one-click unsubscribe button and a visible unsubscribe link in the message body.

As per Google’s updated FAQ, a bulk sender is someone who sends more than 5,000 emails to personal Gmail accounts in a 24-hour cycle. All emails sent from a primary domain will count towards this number. Emails sent to Google Workspace accounts will not be considered a part of this, however, if a Workspace account sends messages to personal Gmail accounts, the rule will apply. Once an account has been assigned as a bulk sender, it cannot be removed.

The guidelines have come into effect starting in February. As per the shared timeline, bulk senders who do not meet the abovementioned requirements will begin receiving an error message on a small percentage of non-compliant emails. These errors will be temporary so the senders can resolve the issue at their end.

After April 2024, a certain percentage of non-compliant emails be rejected by the tech giant, and upon further repetition, the percentage will gradually increase. Google has not revealed the exact percentage for this.

Meanwhile, the guidelines highlight that the compliant portion of the emails will not be affected. Bulk senders also have till June 1, to add the one-click unsubscribe to all commercial and promotional emails. Further, users with more than 0.3 percent spam rate will not be eligible for mitigation of their status.

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Truecaller to Make Caller ID Service Available on WhatsApp for Improved Spam Detection, CEO Says

Truecaller will soon start making its caller identification service available over WhatsApp and other messaging apps to help users spot potential spam calls over the Internet, the company told Reuters on Monday.

The feature, currently in beta phase, will be rolled out globally later in May, Truecaller Chief Executive Alan Mamedi said.

Telemarketing and scamming calls have been on the rise in countries like India, where users get about 17 spam calls per month on average, according to a 2021 report by Truecaller.

India’s telecom regulator in February directed carriers like Jio and Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters. Truecaller has said it is in discussions with telecom operators to implement such a solution.

“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi said, noting that telemarketers switching to Internet calling was fairly new to the market.

WhatsApp is the most used messaging platform in India. The company says it uses spam detection technology to spot and take action on accounts engaging in abnormal behaviour and lets users block and report problematic accounts.

For Truecaller, India is its biggest market with 250 million users. It has 350 million users globally and earns its revenue from advertising, subscription services, and verified listings from businesses.

© Thomson Reuters 2023

OnePlus recently launched its first tablet in India, the OnePlus Pad, which is only sold in a Halo Green colour option. With this tablet, OnePlus has stepped into a new territory that’s dominated by Apple’s iPad. We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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TRAI Working on Technology to Detect Pesky Calls, Messages; Joint Action Plan on Financial Fraud

Telecom regulator TRAI on Monday said that it is working on various technologies to detect pesky calls and messages along with a joint action plan with other regulators to curb financial frauds.

The Telecom Regulatory Authority of India (TRAI) said that Unsolicited Commercial Communication (UCC) or pesky communication is a major source of inconvenience to the public and impinges on the privacy of individuals.

“Now complaints are reported against Unregistered Telemarketers (UTMs), where a surge has been seen in pushing various kinds of UCC SMSes. Additionally, UCC calls are also one of the concerns which need to be dealt with equally along with UCC SMSes,” it said.

TRAI in coordination with various stakeholders is taking necessary steps to check UCC from UTMs also. These steps include implementation of UCC detect system, provision of Digital Consent Acquisition, intelligent scrubbing of the Headers and Message templates, using AI (Artificial Intelligence) and ML (Machine Language), etc,” the statement said.

To curb the menace of pesky calls and messages, TRAI issued the Telecom Commercial Communications Customer Preference Regulations, 2018 that created an ecosystem based on blockchain (Distributed Ledger Technology-DLT).

The regulation mandates registration of all commercial promoters and telemarketers to register on DLT platform and seek customer consent for receiving various kinds of promotional messages at time and day of their choice.

Under the framework, about 2.5 lakh principal entities have been registered with more than 6 lakh headers and approximately 55 lakh approved message templates which are being pushed to consumers through registered telemarketers and TSPs using DLT platforms.

The regulator said that the framework has resulted in substantial reduction of customer complaints to the extent of 60 per cent for the registered telemarketers. However, non-registered pesky callers continue to spam mobile subscribers.

TRAI said that it has further taken an initiative to form a Joint Committee of Regulators (JCOR) comprising Reserve Bank of India, Securities & Exchanges Board of India (Sebi) and Ministry of Consumer Affairs (MoCA) to frame a joint action plan to curb financial frauds using telecom resources. “In the recent meeting of JCOR held on November 10, 2022, which was attended by the representatives of Department of Telecommunications (DoT) and Ministry of Home Affairs (MHA) also, measures to curb the UCC further were deliberated in detail,” TRAI said.

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