Smartwatch Shipments in India Declined in Q1 2024 as TWS Headsets Dominated Wearables Market: Report

Smartwatch shipments in India declined for the first time since 2018, while the true wireless stereo (TWS) segment saw sharp growth, according to a report by a market research firm. The smartwatch market share dropped whereas the wristband category grew by 17.5 percent year-on-year (YoY). While there was an overall decline in shipments, Boat emerged as the top overall wearable brand in Q1 2024 with a 23.9 percent market share, finishing on top of other brands such as Noise, Fire-Boltt and Boult.

Decline in Smartwatch Shipments

The number of TWS shipped in India grew from 14.6 million in Q1 2023 to 15.8 million in Q1 2024, according to the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker. On the other hand, smartwatch shipments dropped from 10.3 million units in Q1 2023 to 9.6 million — a 7.3 percent YoY decline.

The report attributes this decline to the excess inventory carried over from the festive sales during the second half of 2023 as well as fewer launches in 2024. That said, the share of advanced smartwatches — including offerings from Apple and Samsung — grew from 2.0 percent to 3.2 percent, as per the report.

“The smartwatch market is showing early signs of a slowdown in India. The vendors are facing challenges in luring customers to upgrade due to limited innovation and freshness in newer models.” Vikas Sharma, Senior Market Analyst (Smart Wearable Devices) at IDC India said in a prepared statement.

New wearables categories emerge

Other wearables such as smart rings and smart glasses saw the most growth, as per IDC’s latest report. It grew from just 100 shipments in Q1 2023 to almost 69000 units shipped in Q1 2024 – a growth of 46399.3 percent.

Ultrahuman finished as the top smart ring maker of the period with a 43.9 percent market share, followed closely by Pi Ring with a 40.1 percent share, according to the IDC report. Boat, Noise, Fire-Boltt, Boult, and Oppo emerged as the top five vendors, with a collective market share of 59.9 percent.

Interestingly, offline channels saw their share in shipments increase from 26.1 percent in Q1 2023 to 37.9 percent in Q1 2024, as per the report. On the other hand, online channel shipments saw a 14.1 percent YoY decline, for a second consecutive quarter.


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Boat Smart Ring Features Teased Ahead of Upcoming Launch in India: Details

Boat Smart Ring India launch is set to take place in India soon. Ahead of the debut of its first smart ring, the Indian firm has listed the upcoming product on its website revealing its key specifications and features. The Boat Smart Ring will be available in three sizes and will be housed in a metal chassis, according to the company. The wearable is said to be equipped with smart activity trackers and health sensors including a heart rate monitor, temperature sensor, and blood oxygen saturation (SpO2) monitor.

The upcoming wearable is now listed on the company’s website. Boat Smart Ring price in India is yet to be revealed by the company. The device will be sold in three ring sizes — 17.4mm, 19.15mm and 20.85mm. The Smart Ring is shown in a single Graphite colourway with a metal chassis that supports smart touch controls.

Boat Smart Ring specifications

The first smart ring from the wearable maker is equipped with sensors thaty can monitor various health indicators. I will be able to measure skin temperature, heart rate, and SpO2 levels. Users will also be able to track their sleep and menstrual cycles using the ring, according to the company’s website.

The Boat Smart Ring can be paired with an app on a connected smartphone to get detailed data and progress mapping, the landing page for the device states. It can track a range of workouts and exercises including riding, indoor and outdoor tracking for running and walking.

The upcoming Boat Smart Ring is equipped with six-axis motion sensors to measure the user’s body position and movements. It has an SOS mode for emergency situations. It is rated to be water resistant up to 5 ATM and is claimed to offer up to 7 days of battery life on a single charge.

The smart touch controls available on the Boat Smart Ring will let users play and pause music, change tracks, click pictures, and navigate applications, according to the company. The visuals on the landing page for the smart ring suggest it will support swipe/ gesture controls.

The new Boat Smart Ring is expected to compete with the Noise Luna Ring which was launched in India last month. The latter is available in Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black colour options. It has a titanium body and hypoallergenic smooth inner shell which is said to be suitable for all skin types. 


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Noise Luna Ring Smart Wearable With Heart Rate Monitor, SpO2 Sensor Launched in India: Details

Noise has launched its first smart ring, the Luna Ring, in India on Tuesday. The latest smart wearable from the Indian manufacturer comes equipped with several health sensors including a heart rate monitor, temperature sensor and SpO2 sensor. The new smart ring comes in Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black colour options. It sports a titanium body and is said to be suitable for every skin type due to its hypoallergenic smooth inner shell. The Luna Ring also supports wireless charging.

Noise Luna Ring price, availability

Noise is yet to reveal the price and sale date for the Luna Ring in India. However, those willing to buy the smart ring can pre-order by opting for a Priority Access pass priced at Rs. 2,000 via Gonoise.com. As per the company, the priority pass will also offer a discount of Rs. 1,000 on the day of the purchase. Additionally, Priority Pass holders will also get free liquid and physical damage coverage and theft insurance worth Rs. 2,000.

The new Noise Luna Ring will be made available in seven ring sizes and five colour options — Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black.

Noise Luna Ring specifications

The newly launched smart ring from Noise comes equipped with advanced sensors like Infrared Photoplethysmography (PPG) sensors, skin temperature sensors, and a 3-axis accelerometer. It is said to use an optomechanical design, combining the three LEDs and two PDs along with three bumps to ensure alignment of the optical sensors with the user’s finger.

The Luna Ring claims to track over 70 metrics and delivers user scores for sleep, readiness, and activity. It also comes with activity trackers that analyse a user’s patterns and offer tailored recommendations. Luna Ring also has a body temperature sensor as well as a heart rate monitor and SpO2 sensor to keep track of the user’s health. Additionally, users can access their activity records as well as health data on the NoiseFit App.

It is powered with Bluetooth Low-Energy (BLE 5) technology and is said to offer water resistance up to 50m or 164 ft.

Luna Ring also supports automatic firmware updates. It is compatible with all devices running iOS 14 or Android 6 and above. It is claimed to offer up to seven days of battery life on a single charge and takes 60 minutes to get fully charged. The smart ring from Noise measures 3mm in thickness and said to sport a lightweight design. 


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Boat Unveils Smart Ring With Heart Rate, SpO2 and Menstrual Tracker in India: Details

Boat Smart Ring wearable fitness tracker was unveiled in India today. As the name suggests, the smart wearable health-tracking device comes in the form of a ring that users can slip on and allow to track their biometrics. The company says that the device is made to be lightweight and suitable for wearing over a long period of time. This announcement comes on the heels of online rumours and leaks surrounding a purported Samsung Smart Ring device, which has been tipped to be unveiled at the Galaxy Unpacked event in Seoul, scheduled for later this month.

The company confirmed that they will announce the price of the Smart Ring soon and that it will be available for purchase through the official Boat website, Flipkart and Amazon. It comes with 5 ATM water and sweat resistance, which paired with its lightweight design will likely make it easier for users to wear it regularly for long hours.

Like any other fitness tracker, the Boat Smart Ring will also track daily physical activities such as steps and distance walked, and calories burned throughout the day. It also monitors the users’ heart rate, body temperature, SpO2 or blood oxygen levels.

Its body recovery tracking feature uses heart rate variability analysis and overall activity records to give users feedback on their overall health. The sleep monitoring feature on the Smart Ring predictably tracks sleep patterns, which includes the total sleep duration, time spent in different sleep stages, that is, REM, deep sleep, light sleep, and sleep disturbances. 

Menstruating individuals will also be able to track and predict their menstruation cycles using the Smart Ring. This feature can allow pushing notifications and reminders to users on their phones. Users will be able to access all the monitored data by connecting to the Boat Ring app on their smartphones. The app will provide data visualisations and insights into the user’s health and progress.


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