Tag: madhav sheth

Honor Porsche Design Magic 6 RSR, Magic 6 Ultimate India Launch Teased by HTech CEO Madhav Sheth

Honor expanded its Magic 6 series by launching the new Porsche Design Magic 6 RSR and the Magic 6 Ultimate earlier this week in China. Now, the former subsidiary of Huawei seems to be gearing up to bring these new models to the Indian market. HTech’s CEO Madhav Sheth on X asked followers about their preferences for a new launch in India by Honor, suggesting Honor Magic 6 Ultimate Edition or Porsche Design Magic 6 RSR options. Both handsets run on Qualcomm’s Snapdragon 8 Gen 3 SoC and are backed by a 5,600mAh battery with support for 66W wireless charging.

Madhav Sheth on Tuesday (March 19) teased the imminent arrival of new Magic series phones in India. He posted images of both Honor Magic 6 Ultimate and Porsche Design Magic 6 RSR, asking people about their preferred smartphone that they would like to see launched in India. “Which innovation are you most eager to see launch in India?” he asked, hinting that the company was looking to bring either of the two or both handsets to the country.

Honor unveiled the Porsche Design Magic 6 RSR and the Magic 6 Ultimate in China earlier this week with a design inspired by Porsche’s sports cars. The former is priced at CNY 9,999 (roughly Rs. 1,15,200) for the sole 24GB RAM + 1TB storage variant, while the latter has an initial price tag of CNY 6,999 (roughly Rs. 80,600) for the 16GB RAM + 512GB storage variant

The Honor Porsche Design Magic 6 RSR and Magic 6 Ultimate run on Android 14-based MagicOS 8.0 interface and feature a 6.80-inch full-HD+ (1,280×2,800 pixels) LTPO OLED display with a refresh rate ranging from 1Hz to 120Hz. They run on 4nm Snapdragon 8 Gen 3 SoC. They sport triple rear camera units led by a 180-megapixel periscope telephoto camera with optical image stabilisation (OIS) support and 100x digital zoom.

On the front, Honor Porsche Design Magic 6 RSR and Magic 6 Ultimate feature a 50-megapixel wide-angle camera and a 3D depth sensor. They house a 5,600mAh battery with support for 66W wireless charging and 80W wired charging.

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Smartphone Maker Honor Stages India Relaunch, Aims to Start Local Manufacturing in Early 2024

Chinese smartphone brand Honor will relaunch in India through a licensing deal with a local company and is aiming to start domestic manufacturing by early next year, its country head told Reuters.

Honor had stopped selling its smartphones in India and reportedly retreated last year amid limited marketing budget and less prudent portfolio management.

“India was never a focus market for the Huawei Technologies-owned Honor until 2020 – when it was forced to spin-off the brand and reassess strategy,” said Neil Shah, vice president at Counterpoint Research.

Honor’s comeback is underpinned by a licensing deal with a newly formed Gurugram-based firm Honor Tech for an undisclosed “agreed-upon cost” tied to the transfer of technology and hardware.

It will launch three variants of Honor phones in India, with the mid-ranged Number series expected by September.

The company, wholly owned by local shareholders, will make, sell and service Honor-branded smartphones in India.

“All the phones will be eventually manufactured in India,” CEO Madhav Sheth said, without disclosing further details.

“The biggest challenge with the (Indian) government in the past was how can a (Chinese) brand be accountable in India?,” said Sheth, a former executive at rival Realme who was credited for its India expansion.

Of late, Chinese businesses have struggled in India with the government banning several apps and stepping up scrutiny on investments to stave off takeover moves from its neighbour.

Honor will compete with the likes of Samsung Electronics – the top seller in India with a near 20 percent market share – followed by Vivo, Xiaomi, Realme, and others, per Counterpoint Research.

Honor Tech aims to capture a 5 percent share of India’s smartphone market by sales volumes in 2024, with a revenue of at least Rs. 10,000 crore ($1.20 billion), Sheth said.

© Thomson Reuters 2023

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