5 Street Style Trends From NYC Icons You Should Know

If you’re like me, you may have grown up with the glamorous 2000s TV series Gossip Girl. The show followed the lives of the overly dramatic, well-dressed Upper East Side teenagers and their intertwined stories of sex and scandal, but 12-year-old me brushed past all of that to instead watch the characters on the show I admired—the teens’ fabulously opulent mothers. Lily van der Woodsen and Eleanor Waldorf aren’t just impeccably stylish, over-the-top fictional characters, though. Their real-life counterparts are some of the best dressed fashion people you need to be paying attention to. Enter the viral Ladies of Madison Avenue Instagram and TikTok pages.

Created by trained womenswear designer turned documentarian Joshua Kamei, the man-on-the-street style account has risen in the ranks to become one of the best fashion follows of 2023. Sitting at just under 250,000 Instagram followers, Kamei takes his camera and travels to the hot spots frequented by the stylish, opulent residents of New York’s fashion crowd. Think Lincoln Center performances, charity galas, and, yes, Madison Avenue. 

“If someone is fabulous, they are fabulous, so I ask them questions about style, not age. It seems to have appealed to people,” Kamei tells Who What Wear, touching upon the fascination with the people he interviews and photographs. His subjects don’t just include relatively unknown women walking down the street—they also include style icons like Carolina Herrera, Vera Wang, Diane von Furstenberg, Dominique Jackson, and his personal style icon, Aerin Lauder. 

While you can learn about your own personal style at any age, it’s important to note the years and experience that come along with his older female subjects. “They are masters at accessorizing,” Kamei gushes. It’s not hard to understand why. A glimpse at the 600+ images Kamei has posted since starting the account shows that some of the city’s longtime residents appear to be the most well-dressed. 

In the age of quiet-luxury and stealth-wealth aesthetics, it feels like Kamei’s project is a firsthand account of the anti-trend movement that’s slowly picking up steam. His thoughts on the matter, you ask? “I think it depends on the woman, but if you are wearing a Verdura necklace or Valentino or Christian Dior couture gown, I don’t think it is really that quiet,” he says. In the end, it doesn’t matter if you’re not wearing labels or wearing garments that cost as much as someone’s rent. It’s about truely personal style outside of what people expect you to wear.

“The women I tend to interview don’t really focus on trends. They wear what works for them,” Kamei explains, pointing to the colorful dresses, over-the-top accessories, and personal touches his subjects often wear on the street. “They are timeless but also appropriate to the occasion they are attending, whether it be a garden party or black-tie affair.”



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5 Classic Coat Trends You Won’t Regret in 10 Years

Here at Who What Wear, we love talking about the latest and greatest fashion trends. However, today I’m not talking about fleeting looks that might decline in popularity any second. I’m not making a case for what to wear merely this season—I’m handpicking the coats you can easily wear for the next 10 winters without worrying about them going out of style.

That’s right: I believe these coat trends will stand the test of time and still be relevant in a decade. How’s that for a solid investment? Scroll down to shop my favorite fall coat trends that will score you major ROI, along with styling ideas for each. 

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7 Elegant Trends Every Chic Person Is Wearing

I was really trying to take a break from saying the q-word, but my break didn’t last long, because there’s a quiet luxury trend that I think needs to be classified as such. The trend I’m referring to is elegance. Sophisticated, polished pieces are dominating the fashion landscape right now, and I’ve been spotting inherently rich-looking trends on a daily basis as of late.

The popularity of elegant trends can be attributed to the fact that they’re easy to style, versatile, and timeless. Refined, classic outfits have been en vogue for decades upon decades, with women such as Audrey Hepburn, Dorothy Dandridge, Grace Kelly, Kate Middleton, and Jackie Kennedy continuing to provide plenty of modern-day inspiration. 

There are certain elegant styles that have really risen to the top of the trend popularity list this fall, and I think they’re very much worth shopping for your own wardrobe. Scroll to do just that with my curated roundup of elegant fall and winter trends.

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6 Fall Shoe Micro-Trends Fashion People Are Obsessed With

While I like my accessories trend-forward, I have to admit I’m a bit boring when it comes to my shoes. Maybe boring isn’t quite the word, but I like to keep the footwear in my rotation quite minimalist and straight to the point. I opt for timeless silhouettes and elevated classics that go with everything in my closet. Some days, though, after I scroll too far on Instagram, I’ll find myself lusting after a hyper-specific, incredibly niche footwear trend I set my heart on. Enter stage left the six fall shoe micro-trends that have been altering my brain chemistry since I saw them.

In lieu of my basic black ankle booties and simple leather flats, these six footwear trends are sure to make waves this season. If you’re looking to spice up your footwear drawer, look no further. Below, scroll for the best fall footwear micro-trends fashion people can’t seem to put down.

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J.Crew Black Friday Sale 2023: Jeans, Coats, and Sweaters

At this point, you already have to know about my J.Crew obsession. I’m a born-again stan who browses the site nearly every week on my personal time. Olympia Gayot and Jenna Lyons are my style icons. I’ve convinced my boyfriend to jump on board the J.Crew train too. When I say that the American brand’s winter essentials are some of the best I’ve seen in a while, you have to believe me. 

Now that we’re slowing down on Black Friday and Cyber Monday deals, some of the chicest (and coziest!) winter essentials from J.Crew are still deeply discounted. With tons of stylish finds under $200, including can’t-miss coats and classy jeans, there’s something for everyone on this list.

Below, shop the best J.Crew winter items. All of them are heavily discounted during the J.Crew Black Friday and J.Crew Cyber Monday sales. Happy shopping!



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29 Affordable French-Girl Items to Shop From Nordstrom

Ah, two subjects we love to talk about—French-girl style and Nordstrom! While the two things don’t usually coincide (as of now, there are no Nordstrom locations in France), we like to keep things hypothetical and fun over here. Today, we’re bringing you a French-inspired guide of what our Parisian fashion friends are likely to buy should they ever find themselves across the pond, on a budget, and wandering into a Nordstrom. 

Keep scrolling for plenty of shopping inspiration if you’re curious or simply love Nordstrom and French-girl style like we do. You’ll find everything from sleek staples to must-have Mary Janes and Parisian-inspired basics that are ideal for the current fall/winter weather.

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Shop the Cant-Miss Fall Items From J.Crew’s Mid-Season Sale

While we’re just now getting into the end-of-year fall season in New York City, there’s one thing most of our editors haven’t neglected to do once September rolled around: begin thinking about our fall and winter wardrobes. With every change in season comes a changing wardrobe, and naturally, with the amount of trends coming and going one year to the next, it’s only fair to set our sights on picking up a few pieces here and there— especially if they’re on heavy discount. One especially enticing round of discounts stems from our personal go-to for summertime staples, J.Crew, but this year, you won’t have to wait until the long weekend to get in on the action. In fact, you can start shopping the brand’s current selection of linen pants, silk slips, and poplin button-down shirts at a reduced price right this second. 

Thanks to J.Crew’s can’t-miss mid-season sale, items are coming in hot at up to 50% off—with some favorites being further discounted an additional 60% off when you use code SHOPSALE. Given the sheer quantity of buy-worthy items on the site right now, I went through all its contents and pulled out the best of the best pieces from the sale. Scroll down to get started. 

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The 7 It Coats Destined to Sell Out Before Winter Arrives

As an editor, I pride myself in staying ahead of the curve. Whether it’s discovering niche footwear micro-trends or keeping up to date on the rising brands celebrities are wearing, it’s literally in my job description to be in the loop. So when a TikTok video stumbled upon my For You page asking, collectively, what jacket the “fashion girlies” are going to hyper-fixate on this year, I knew I had to do some digging.

Every fall and winter, it seems like there’s an It coat or jacket that everyone adds into their rotation. Whether it’s a luxury staple or an affordable find, there’s a handful of fall jackets and coats you can count on to sell out months before winter arrives. If you’re looking to do you fall and winter shopping a bit early this year to beat the crowds and snag the hottest items before you’ll have to sign up for restock notifications, you’ve come to the right place.

Below, shop all of the trending It coats and jackets that I guarantee will sell out by the time October ends. From viral TikTok finds to personal holy-grail items I’ve been stalking for months, these fall jackets and winter coats should be high up on your “buy now” list. Enjoy!

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And Now, the Best Fall Shoes Under $100

It still isn’t jackets-and-tights weather up in New York, but I’m already fantasizing about my wardrobe for the exciting new season ahead.

The simplest way to ease into the new fall season is with a chic pair of new shoes, especially ones that don’t cost an arm and a leg when you’re already investing in the It coats and accessories that will define the rest of the year. From elevated Western-style boots to timeless quiet luxury–adjacent silhouettes, take on the trends before everyone else with our must-have picks below. The best part? You don’t have to spend your whole paycheck to get in on these new-season styles. Score.

Below, shop all the best under-$100, guilt-free shoe purchases you could make this week to gear up for the rest of fall. If you buy everything on this list, don’t blame me!

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These 9 Nordstrom Fall Footwear Trends Are So Easy to Wear

Undoubtedly, one of the most exciting parts about fall is transitioning your footwear. Although I live and breathe cold weather trends, there’s one undisputable fact I hate about the entire ordeal of switching over my closet: dealing with the sheer amount of things I own. While I’ve been making good on my new year’s resolution only to buy the essentials and donate items past their shelf life, I’ve been skirting around my minor shoe obsession for a while. Despite not having a single inch left in my closet for new purchases, I’ve already secured not one, not two, but three pairs of shoes on Nordstrom after scrolling through the retailer’s massive fall footwear offerings. (Sorry!)

Even though I admit I’m a sucker for a good trend, thankfully, this year’s fall footwear line-up consists of versatility. wearable styles that’ll last in your closet for years to come. From sleek riding boots to runway-approved micro kitten heels, shop the best 9 footwear trends everyone will be stocking up with come this fall.

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