Borderlands Maker Gearbox Reportedly Up for Sale by Embracer Group

Borderlands developer Gearbox is reportedly up for sale by parent company Embracer Group. As per Reuters, the Swedish conglomerate is looking to restructure following a $2 billion (about Rs. 16,586 crore) deal with Saudi Arabia government-funded Savvy Games Group that fell through, earlier this year. The fallout resulted in the former cutting down on spending, in addition to closing down studios and laying off its employees. Having been acquired merely two-and-a-half years ago, Gearbox is now the latest victim, with some alleged third-party publishers expressing interest in acquiring the developer. No names were mentioned, though they were described as “international gaming groups.”

Following the original Reuters report, Bloomberg’s Jason Schreier noted that it’s not confirmed whether Gearbox would be sold off, but Embracer is certainly looking to part ways with it. In an email sent to staff, Gearbox CCO Dan Hewitt said, “The base case is that Gearbox remains a part of Embracer. However, there are many options under consideration, including Gearbox’s transfer, taking Gearbox independent, and others. Ultimately, we’ll move ahead with whichever path is best for both Gearbox and Embracer.” Earlier this month, Embracer offloaded the Saints Row studio Volition, essentially shutting it down after 30 years in the game development space — possibly to do with the critical and commercial failure of its latest open-world reboot, as Embracer mentioned in its 2023 financial report.

Embracer has spent the last few years swiping game studios through a series of non-stop acquisitions and building an empire, bringing together coveted developers like Tomb Raider’s Crystal Dynamics, Remnant II’s THQ Nordic, Dead Island 2’s Deep Silver, franchising rights to The Lord of the Rings and The Hobbit, and more. This obviously cost a lot of money, which was initially covered by the aforementioned Savvy Games Group through a $1 billion investment. But in May, the latter backed out, leaving Embracer to deal with the debt.

Earlier this year, Embracer Group confirmed that The Lord of the Rings was getting an MMO adaptation developed by Amazon Games’ Orange County Studio — the same developers who previously worked on New World. The title is in the early stages of development and will feature stories from the LOTR and The Hobbit written material from author J.R.R. Tolkien. A bit before that, in February, the conglomerate confirmed that it had five video games based on the Middle-earth franchise in development, one of them being the critically panned The Lord of the Rings: Gollum game, whose failure resulted in Daedalic Entertainment closing down its development division.

Amidst all this restructuring drama, Crystal Dynamics put out an open letter assuring fans that the Embracer restructuring program will have no impact on the development of the upcoming Tomb Raider game. The parent company is also behind the long-gestating Star Wars: Knights of the Old Republic remake, which switched studios from Aspyr Media to Saber Interactive, in August 2022, following the firing of two top employees.


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Five Lord of the Rings Games Are Launching Within the Next 2 Years, Embracer Group Says

Five Lord of the Rings games are in development at Embracer Group. As per the company’s latest financial report, all those titles are planned to be released within the next two years — specifically, within the next financial year, which runs from April 1, 2023 to March 31, 2024. Back in August, Embracer Group purchased IP rights to The Lord of the Rings and The Hobbit literary works by J.R.R. Tolkien, joining its vast catalogue of over 800 owned and controlled properties. While no exact titles were revealed in the briefing, we’re already aware of at least four of them to be in development for a while now.

The first is The Lord of the Rings: Gollum from Daedalic Entertainment, which recently received a new release window, alluding to a launch sometime before September, this year. Originally set for a 2021 release, the title suffered multiple delays, with the previous developer update stating that it needed more time to ensure an optimised performance at launch. While not explicitly said, the shake-up was possibly attributed to the negative fan reaction to its gameplay trailer, where many called out the game’s outdated graphics. Earlier this month, publisher Nacon announced an exclusive presentation for its upcoming titles, set for March 9, which also includes LOTR: Gollum. Hopefully, the game’s in a better state now.

“–this acquisition has generated a lot of interest among both internal and external partners for the Lord of the Rings IP, across different media formats. There are currently five games in production by external partners, to be released in the financial year 2023/24,” Embracer Group said in its financial report. Beyond Gollum, Free Range Games is known to be working on The Lord of the Rings: Moria, a survival crafting and base-building game centred around the Dwarves, as they set forth on an adventure to reclaim their lost home of Moria, located beneath the Misty Mountains. It is slated for release sometime this year on PC. A third untitled game based on the Middle-earth franchise is in development at Weta Workshop — the same digital effects company that has experience working on the original Peter Jackson movie trilogy. Private Division (OlliOlli World) is publishing it and is expected to launch in the fiscal year 2024.

The last one is possibly EA’s The Lord of the Rings: Heroes of Middle-earth, a mobile game focused on turn-based combat, a wide roster of characters from the fantasy universe, and “deep collection systems.” There aren’t many details about this game, but a press release notes “in-game purchases (including random items)” — raising suspicion as to whether it’s a gacha game, in the same vein as Genshin Impact. As mentioned before, there haven’t been any sightings of a fifth LOTR video game.

The report additionally notes that a movie, produced by an “external partner” is in development. Back in November, the company shut down Onoma (formerly Square Enix Montréal) merely three weeks after the rebranding. It was reported that Embracer wanted to shift focus to PC and console releases, with some of the staff being moved to Eidos-Montréal studio.


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Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All Details

Embracer Group AB, one of Europe’s biggest gaming firms, ramped up its acquisition pace after striking deals for six companies including the intellectual property rights for The Lord of the Rings Trilogy and The Hobbit. “Gaming is the best way to monetize IPs in the long term but not necessarily the most efficient way to create new IPs,” Embracer’s chief executive, Lars Wingefors, said in an interview following the group’s second-quarter report.

The CEO says the acquisition of Middle-earth Enterprises “enables many companies within the group to work on IPs we control over the long term” and it will now join Embracer’s existing catalogue of more than 800 owned and controlled IPs.

Gaming companies such as Embracer are increasingly focused on IP as a way to generate sales from the mass appeal of characters and stories that have already drawn big audiences. Embracer’s IP of J.R.R. Tolkien’s famed trilogy also contains the film rights, giving them a financial interest in upcoming projects such as the Amazon series The Lord of the Rings: Rings of Power.

Karlstad-based Embracer, which is seen as a so-called serial acquirer due to an aggressive growth strategy, also announced the creation of its 11th operating group, Freemode, where several of the new acquisitions will be housed. Freemode’s businesses “are more niche” and will include a focus on retro gaming, Wingefors said, pointing to newly acquired Limited Run Games–the “leading nerd retro-gaming publisher” on the market.

Embracer’s shares fell as much as 7 percent in early trading following the release of the report, but were quoted 1.8 percent down at 2:30 pm Stockholm time/ 6pm IST. Wingefors attributes the slow quarter to the company having “no significant new releases” compared to the same period a year ago. However, the CEO says he has high expectations for the rest of 2022 with “a good number of titles coming up.”

© 2022 Bloomberg L.P.


  • Release Date 15 March 2002
  • Language English
  • Genre Action, Adventure, Drama, Fantasy
  • Duration 2h 58min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Sean Bean, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Liv Tyler, Cate Blanchett, Christopher Lee, Hugo Weaving, Ian Holm, Andy Serkis, Sala Baker, Marton Csokas, Lawrence Makoare, Craig Parker, Mark Ferguson, Peter McKenzie, Harry Sinclair

  • Director

    Peter Jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh, Tim Sanders

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+
  • Release Date 28 March 2003
  • Language English
  • Genre Action, Adventure, Fantasy
  • Duration 2h 59min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Christopher Lee, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban, Liv Tyler, Cate Blanchett, Sean Bean, Craig Parker, John Leigh, Bruce Hopkins, John Bach, Nathaniel Lees, John Noble

  • Director

    Peter Jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Fran Walsh, Peter Jackson

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+
  • Release Date 6 February 2004
  • Language English
  • Genre Action, Adventure, Fantasy
  • Duration 3h 21min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Miranda Otto, David Wenham, Karl Urban, Hugo Weaving, Liv Tyler, Cate Blanchett, John Noble, Ian Holm, Sean Bean, Marton Csokas, Lawrence Makoare, Thomas Robins, Christopher Lee, Brad Dourif, Bruce Spence

  • Director

    Peter Jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+

Watch on

  • Release Date 2 September 2022
  • Genre Adventure, Fantasy
  • Cast

    Robert Aramayo, Owain Arthur, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Ema Horvath, Markella Kavenagh, Joseph Mawle, Tyroe Muhafidin, Sophia Nomvete

  • Director

    J. A. Bayona, Wayne Che Yip, Charlotte Brändström

  • Music Bear McCreary
  • Producer

    J. D. Payne, Patrick McKay, Lindsey Weber, Callum Greene, J. A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, Sharon Tal Yguado

  • Production

    Amazon Studios, Tolkien Estate, Tolkien Trust, HarperCollins, New Line Cinema

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