Apple Vision Pro Mixed Reality Headset Said to Hit Store Shelves by Late January or Early February 2024: Kuo

After announcing its brand-new Vision Pro mixed reality headset, we have yet to hear from Apple about a proper release date. At its announcement that took place during Apple’s Worldwide Developer Conference 2023 (WWDC 2023) event, Apple showcased the product, announced a launch price of $3,499 but did not seem confident enough to give out a proper release date like many of its other products. Apple simply left us with an ‘early next year’, which left a lot of fans wondering whether such a product would actually arrive on time or get delayed.

However, a more recent report had shed light on the topic, revealing that Apple’s Vision Pro headset is seeing ramped up production in China. The same report claimed that units would be ready by as soon as January and these would be ready to ship by February. Now, a more recent research note by noted analyst Ming-Chi Kuo, states that Apple’s mixed reality headset would be available for purchase by February.

In his research note, Kuo among other details, mentions that the Vision Pro headset would be Apple’s “most important product of 2024”. He goes on to state that Apple is expected to ship as many as 5,00,000 units in 2024. These units are currently in mass production and they will begin mass shipping by the first week of January 2024, as per Kuo.

As for the release date that Apple is yet to confirm or reveal, Kuo estimates that the Vision Pro will reach stores by late January or early February. Indeed, this is a smaller window than the vague one Apple provided. While production seems to be on track, Apple is also said to be training its store employees on how to operate and demo its new Vision Pro headset.

The Apple Vision Pro is said to be available to US customers in the first wave, followed by a wider release in more countries later. Given that it is one of Apple’s most expensive devices yet, the ‘spatial computer’ basically lets users interact with a virtual UI that is laid over the real world, which is physically in front of them. The device runs visionOS, which can control a user’s eyes, hands, and voice and an ultra-high-resolution dual display system. The headset is intended for use not just for entertainment but also for work. When available, the Vision Pro is expected to pack in its own App Store that should hopefully come loaded with plenty of apps for users to try out. The headset can be plugged into a power source or can be used with an external battery pack for a more untethered experience, which is said to power the headset for up to 2 hours.


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Apple Vision Pro US Launch Date Delayed, Coming to Other Countries Later in 2024: Report

Apple Vision Pro — the company’s first spatial computer unveiled at WWDC 2023 — could arrive in the US a couple of months later than expected, according to Bloomberg’s Mark Gurman. While the company has not announced detailed plans to launch the Vision Pro outside the US, its first mixed reality headset could be available in other markets in the months after it is launched in the country. Unlike most Apple products, customers will not be able to purchase the Apple Vision Pro headset via third-party sellers.

Gurman states in the latest subscriber-only version of his weekly newsletter Power On (via 9to5Mac) that he expects the Apple Vision Pro to be launched in the US in March 2024. While Apple’s software development teams were hoping for a January launch window, the firm is conducting final device testing and finalising distribution plans for its first mixed reality headset.

The Apple Vision Pro is not expected to be available via third-party sellers, unlike most of Apple’s products, according to Gurman. This is possibly due to logistical challenges — including different stock keeping units (SKUs) for Zeiss prescription lenses or headband sizes for various head shapes and sizes. He also states that Apple is looking to control the rollout of the headset and how users experience it.

As a result, Gurman says that customers can expect to see the company show off the headset for the second time at its spring launch event, along with apps and features that have been introduced since it was first unveiled at its annual Worldwide Developers conference earlier this year.

Recently, Telegram founder Pavel Durov teased users with a brief look at the company’s app developed for visionOS. The upcoming version of Telegram for the Apple Vision Pro features a translucent deign and support for animated stickers, and viewing content on a large virtual display.

While Telegram might be one of the first app publishers to share a detailed look at how their apps will look and function on visionOS, we can expect to see even more developers show off their apps (and games) on the new platform, close to the purported March 2024 launch date. 


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