Apple to Launch Affordable MacBook to Challenge Chromebook Range: Report

Apple’s MacBook Air 15 with a starting price of Rs. 1,34,900 was launched during the company’s WWDC 2023 event in June this year. As the competition in the affordable PC market grows hot with Google’s Chromebooks and multiple entry-level Windows laptops, Apple is believed to be gearing up to rival this segment. As per a new report, the Cupertino giant is developing low-cost MacBook models to compete with the likes of Chromebook models in the education sector. The rumoured MacBook series is expected to go official as early as the second half of next year.

A report by DigiTimes citing industry sources claims that Apple is developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be released as early as the second half of 2024. The alleged MacBook lineup is expected to come with the usual metal casing. However, the upcoming models could be different from the ongoing MacBook Air and MacBook Pro by incorporating less expensive materials and components to lower the price.

Currently, Windows laptops and Chromebooks are quite popular among students and in the education sector. As per the report, more than 13.9 million Chromebooks were shipped in 2019 and over 30.4 million units were shipped in 2020. In 2021, more than 33.5 million Chromebooks were shipped. Apple might be targeting the Chromebook market and is expected to keep the price of upcoming MacBook laptops under $1,000 (roughly Rs. 80,000).

However, Apple is yet to reveal plans to unveil affordable MacBook models. Therefore, this information should be considered with a grain of salt.

Right now, the M1-powered MacBook Air 13-inch is the cheapest laptop from Apple. It is currently available at a starting price of Rs. 99,900 in India.

The MacBook Air M1 has a 13.3-inch IPS Retina display with a 1,600×2,560 pixels resolution. Powered by the Apple M1 chip, the laptop packs up to 16GB of RAM and up to 2TB of onboard storage. It is equipped with an HD FaceTime camera and a Touch ID sensor. It includes stereo speakers enhanced by Dolby Atmos as well.


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Apple MacBook Air M2 13-Inch Price in India Lowered After MacBook Air M2 15-Inch Launch: Details

Apple MacBook Air M2 13-inch is available in India at a lowered price after the MacBook Air M2 15-inch was released Tuesday at a price of Rs. 1,34,900. The lightweight, compact laptop was unveiled in the country in July 2022 with Apple’s M2 chipset onboard. The now-discounted device sports a 13.6-inch Liquid Retina display and is equipped with up to 2TB of SSD storage. The 67W USB Type-C power adapter of the Apple MacBook Air M2 13 allows a laptop battery life of up to 18 hours on a single charge. Apple India officially slashed the price of the 13-inch laptop after the launch of the MacBook Air M2 15-inch laptop.

Apple MacBook Air M2 13 price in India, availability

The 13-inch Apple MacBook Air with M2 chips started with Rs. 1,19, 900. Offered in Midnight, Silver, Space Grey, and Starlight colour options, the MacBook Air M2 is now priced at Rs. 1,14,900 and Rs. 1,44,900, for the 256GB and 512GB variants, respectively.

Both 13 and 15-inch variants of the Apple MacBook Air M2 laptops are available for sale on the Apple India website.

Apple MacBook Air M2 13 specifications, features

Sporting a 13.6-inch Liquid Retina display with very slim bezels, the laptop is powered by the M2 chipset designed by Apple. It launched with macOS Monterey out-of-the-box but an upgrade to macOS Ventura with claims of boosted performance was introduced later. The laptop supports up to 2TB of SSD storage.

With a 1080p HD (1920 x 1080 pixels) web camera with a four-speaker sound system, the MacBook Air M2 13 supports immersive Spatial Audio with Dolby Atmos. The laptop comes with a Magic Keyboard and a Force Touch trackpad.

The laptop supports two USB Type-C/ Thunderbolt 4 ports and a 3.5mm headphone jack connectivity. An optional 67W USB Type-C power adapter claims to offer the 13-inch MacBook Air with M2 chipset, an 18-hour battery life on a single charge. The device also supports MagSafe charging.


Apple’s annual developer conference is just around the corner. From the company’s first mixed reality headset to new software updates, we discuss all the things we’re looking forward to seeing at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Apple Back to School 2022 Sale: Discounts on iPad Air, MacBook Pro, AirPods, More in India

Apple’s annual Back to School sale is live on the online Apple Store in India. This sale gives university students and educators to grab great deals on eligible iPad and Mac devices. Purchases made during this sale will be accompanied by a free pair of AirPods along with a 6-month subscription to Apple Music. Eligible customers also have the option to protect their purchases with up to a 20 percent discount on Apple Care+. The Apple Back to School 2022 sale began on Friday and will last till September 22.

The Apple Back to School 2022 sale is currently live on the online Apple Store. Eligible customers can also upgrade the free AirPods Gen 2 to AirPods Gen 3 for Rs. 6,400 or AirPods Pro for Rs. 12,200. Before making a purchase, buyers will have to register with the Unidays discount platform. It should also be noted that customers can purchase one iPad and one Mac per promo.

Apple Back to School 2022 sale: Best Deals

Apple iPad Air (2022)

Launched in March 2022, the iPad Air (2022) is currently available for a starting price of Rs. 50,780. It sports a 10.9-inch LED-backlit Liquid Retina display with a 2360×1640 pixels resolution. The tablet is powered by the M1 chip coupled with 8GB of RAM. It features a 12-megapixel wide rear camera that is capable of recording 4K videos at 60fps. There is also a 12-megapixel ultra-wide front camera. Additionally, its battery is claimed to provide up to 10 hours of video playtime on Wi-Fi.

Apple iPad Pro

During the sale, the iPad Pro will start from Rs. 68,300. Customers will have the option to select between the iPad Pro 11-inch (2018) and the iPad Pro 12.9-inch (2021). The former is powered by the A12X Bionic chip and has 64GB of storage whereas the latter packs the M1 chip coupled with 8GB of RAM and 128GB of storage.

Apple MacBook Pro

The MacBook Pro is available in three different screen sizes. The MacBook Pro 13 is beginning from Rs. 1.19,900 whereas the MacBook Pro 14 starts at Rs. 1,75,410. Finally, the MacBook Pro 16‘s price has been reduced to Rs. 2,15,910 for the Apple Back to School 2022 sale. Notably, the MacBook Pro 13 packs the M2 chip whereas the MacBook Pro 14 and MacBook Pro 16 are powered by the M1 Pro chip.

Apple MacBook Air

If you are an eligible customer looking to purchase the MacBook Air laptop, then you have the option to pick between the MacBook Air M1 and the new MacBook Air M2. These laptops will be available from July with a starting price of Rs. 89,900 and Rs. 1,09,900, respectively. The MacBook Air M1 sports a 13.3-inch Retina display and is powered by the M1 chip whereas the MacBook Air M2 features a 13.6-inch Liquid Retina display and packs the M2 chip.

Apple iMac (24-inch)

Thanks to the Apple Back to School 2022 sale, the Apple iMac starts from Rs. 1,07,910. It sports a 23.5-inch 4.5K Retina display. Under the hood, it packs the M1 Chip coupled with up to 16GB of RAM and up to 2TB of storage. It features a FaceTime HD camera and includes the Magic Keyboard with Touch ID.


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MacBook Air (2022), 13-Inch MacBook Pro (2022) With M2 Processors Launched: Price, Specifications

Apple has unveiled its latest M2 chipset at WWDC 2022, along with the first two computers to be powered by the company’s in-house chipset — the MacBook Air (2022), and the 13-inch MacBook Pro (2022). The newest models are equipped with the successor to the first-generation Apple Silicon chip that was announced at WWDC 2020. The MacBook Air is the first refresh of the company’s MacBook Air laptop since the M1 powered MacBook Air made its debut in November 2020. It features the biggest redesign to the MacBook Air series in years, and runs silently with a fan-less design, just like its predecessor. Both the new MacBook Air (2022) and MacBook Pro (2022) sport a 13-inch LCD display and come with the same full-sized function keys as the 2021 MacBook Pro lineup. The 2022 MacBook Air model features new chassis, similar to the MacBook Pro models with a more uniform shape.

Apple MacBook Air (2022), MacBook Pro (2022) price, availability

The Apple MacBook Air (2022) price starts at $1,199 (roughly Rs. 93,300). Meanwhile, the 13-inch Apple MacBook Pro (2022) starts at $1,299 (roughly Rs. 1,01,000). Apple says that the older MacBook Air with the M1 chip will continue to remain available at $999 (roughly Rs. 77,500). The new MacBook Air model will be available in Midnight, Silver, Space Grey, and Starlight Gold colour options through the Apple Online Store and will also allow users to pick configuration options via its website.

In India, the new MacBook models will be available from next month. The MacBook Air with M2 starts at Rs. 1,19,900 (Rs. 1,09,900 for education), while the 13-inch MacBook Pro with M2 starts at Rs. 1,29,900 (Rs. 1,19,900 for education).

In 2020, Apple launched the last-generation 13-inch MacBook Air model at a starting price of Rs. Rs. 92,900 for the 256GB storage model, while the 512GB variant was priced at Rs. 1,17,900. Pricing in the US was set at $999 (roughly Rs. 77,500) and $1,249 (roughly Rs. 96,900), respectively.

Apple MacBook Air (2022) specifications, features

The newly announced Apple MacBook Air (2022) is equipped with an M2 chipset, which is an improved version of the first generation M1 Apple Silicon chip that debuted on the MacBook Air (2020) model — with 20 billion transistors and a 10-core GPU. To recall, the first generation M1 chip came with four high-performance and four low-performance cores and offered up to eight graphics cores.

Apple says that the new chipset offers 18 percent improved CPU performance and 35 percent GPU performance over its predecessor and is 1.9 times faster (CPU) and 2.3 times faster (GPU) compared to competing 10-core processors. The new chipset also comes with the new Secure Enclave, media engine and neural engine, and users can add an external display with up to 6K resolution.

Apple has equipped the MacBook Air (2022) with a 13.6-inch Liquid Retina Display, unlike the mini-LED models that were featured on the 2021 MacBook Pro lineup. The display is claimed to offer an increased display size of 13.6-inches, with thinner bezels compared to the MacBook Air (2020) model. This means that the MacBook Air (2022) will sport a notch, just like the MacBook Pro models launched in 2021.

The Apple MacBook Air (2022) offers up to 2TB of SSD storage and can be configured with up to 24GB of unified memory. The laptop features a 1080p camera, which is an improvement over the 720p camera on the 2020 model. The company’s latest MacBook Air model is equipped with two USB Type-C/ Thunderbolt 4 ports and will come with support for MagSafe charging and a 3.5mm headphone jack. Like its predecessor, it is claimed to offer 18 hours of battery backup while watching videos on a single charge. The MacBook Air (2022) comes support for fast charging the device up to 50 percent in 30 minutes with an optional 67W USB Type-C power adapter. 

Apple also launched a successor to the M1 MacBook Pro model launched in 2020
Photo Credit: Apple

 

Apple MacBook Pro (2022) specifications, features

Like the MacBook Air (2022), the newly announced MacBook Pro (2022) is equipped with the new M2 chipset under the hood, and users can opt for up to 24GB of unified memory along with up to 2TB of storage. The MacBook Pro (2022) is equipped with a 13-inch Liquid Retina Display, and offers up to 500 nits of peak brightness with P3 colour support, according to Apple.

Like its predecessor, the MacBook Air is equipped with an active cooling system, and the fans should offer longer sustained performance at high clock speeds. The MacBook Pro will be offer the same 20-hour battery life on a single charge, which is higher than the original M1 MacBook Air and its successor that was announced today.


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