AMD Ryzen 9000, Ryzen AI 300 Series Processors With AI Capabilities Unveiled

AMD announced the next generation of its processors to fuel the rising artificial intelligence (AI) wave at its Computex 2024 event on Sunday. The company unveiled four new Ryzen 9000 series chipsets for gamers and heavier workflows and two new Ryzen AI 300 series chipsets to power the AI PCs. These CPUs are built on AMD’s latest Zen 5 architecture and come with integrated GPUs and Neural Processing Units (NPUs). The chipmaker claimed that the Ryzen 9000 series desktop processors could deliver 16 percent better performance than the predecessors.

AMD Ryzen AI 300 Series Processors Unveiled

The Ryzen AI 300 series features the Ryzen AI 9 HX 370 and the Ryzen AI 9 365 CPUs. Following the naming convention introduced in 2022, the HX appears in the name of the top-of-the-tier desktop processor. The Ryzen AI 9 HX 370 chipset comprises 12 high-performance Zen 5 cores and 24 threads with a max clock speed of 5.1GHz. It features the Radeon 890M graphics and 36MB cache.

Meanwhile, the Ryzen AI 9 365 chipset has 10-core high-performance Zen 5 cores and 12 threads with a max clock speed of 5.0GHz. It gets the Radeon 880M graphics and has a 34MB cache. Apart from using Zen 5 architecture for the CPU, AMD also used the XDNA2 architecture to build the NPU that powers the AI experiences for desktop users. Both processors have 50 Tera operations per second (TOPS) capable NPUs.

These chipsets will be available in July and can be seen in some of the Copilot+ PCs showcased at Microsoft’s Surface event. The first of these will be the Asus Vivobook S 15 and HP OmniBook.

AMD Ryzen 9000 Series chipsets unveiled for gamers, creators

During the keynote session, AMD also introduced the Ryzen 9000 series chipsets which include the Ryzen 9 9950X, Ryzen 9 9900X, Ryzen 7 9700X, and Ryzen 5 9600X CPUs. The Ryzen 9 9950X is the most powerful processor in the series and it gets 16 high-performance Zen 5 cores and a 32 thread CPU with 80MB of L2+L3 cache. It has a base clock speed of 4.3GHz and a max clock speed of 5.7GHz.

Designed for gamers, AMD says the Ryzen 9000 series desktop processors can deliver high frame rates, smooth gameplay, and improved performance across a wide range of AAA and esports titles. The company also claimed that the processors will offer faster 3D rendering, animation design, and product visualisation. These will also be launched in July. However, AMD has not revealed prices for any of the chipsets.


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HP Rebrands Consumer and Commercial PC Portfolio, Unveils New Logo for AI PCs

HP announced Monday it was rebranding its consumer and commercial PC portfolios in a bid to streamline its product offerings. Under the rebranding initiative, HP’s consumer PC lineup will now come with a single prefix, “Omni,” followed by a signifier representing the product category. All laptops will carry the “OmniBook” moniker, while all-in-one desktops will take on the “OmniStudio” branding. Traditional desktops, on the other hand, will be called “OmniDesk.” HP also announced the evolution of its commercial PC brands to HP EliteBook and HP ProBook.

While the company’s consumer laptops will take on the “OmniBook” prefix, its gaming laptops will continue to launch under the existing Omen brand, HP confirmed in a press release.

In addition to the consumer portfolio, HP confirmed that it was streamlining the naming conventions for its commercial PC brands, HP EliteBook and HP ProBook, to achieve a “more cohesive and consistent portfolio.”

Alongside the branding changes, each HP device will now include a number in its branding to establish hierarchy of products. Lower-end products in the portfolio will begin with the number ‘2′ and will go up till ‘10′, represented by an “X”. HP said that consumer PCs will carry odd numbering (3, 5, 7), while commercial PCs will come with even numbers (2, 4, 6, 8) in their names.

“The numbering system will help customers quickly understand the hierarchy of the portfolio, with higher numbers indicating increased performance and advanced features,” HP said.

HP’s high-end premium offerings, on the other hand, will come with the “Ultra” moniker instead of a number. Additionally, the company will also utilise descriptive modifiers to establish distinction between different form factors, such as “Fold” for dual screens and “Flip” for convertible PCs.

The company also introduced a new logo for its AI PCs. The HP AI Helix logo will be present on the company’s AI-powered PCs, which will come with features such as HP AI Companion and Poly Camera Pro. The company also said its AI PCs will be equipped with protection against AI-generated threats.


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Intel Announces New Initiatives for AI PC Developers and Hardware Vendors

Intel launched its AI PC Acceleration Program in October 2023 to connect independent hardware and software vendors with the company’s resources. On Tuesday, the company announced two more initiatives under the umbrella programme. The first initiative is called the AI PC Developer Program which is aimed at software developers, and a separate initiative for independent hardware vendors that will be added to the programme. The PC chip maker believes the programme will enable the developers to gain a better understanding of Intel’s ecosystem and a better proficiency in developing tools for the era of AI PCs.

In a newsroom post, Intel’s Vice President and General Manager of Client Software Ecosystem Enabling, Carla Rodriguez said, “We have made great strides with our AI PC Acceleration Program by working with the ecosystem. Today, with the addition of the AI PC Developer Program, we are expanding our reach to go beyond large ISVs and engage with small- and medium-sized players and aspiring developers. Our goal is to drive a frictionless experience by offering a broad set of tools including the new AI-ready Developer Kit.”

This expansion of the company’s AI PC Acceleration Program will now focus on helping software developers easily adopt new AI technologies at scale. Intel will be providing access to tools, workflows, AI-deployment frameworks and developer kits featuring Intel Core Ultra processor to both software developers and vendors.

Intel will help independent hardware vendors prepare, optimise, and enable their hardware for the chipmaker’s AI PCs. Upon qualifying its criteria, partners will be given access to Intel’s Open Labs which will provide technical and co-engineering support early in the development phase of their hardware solutions and platform. The programmes have been designed to serve both as a learning arena and as a partnership with the developers and hardware vendors to create solutions for Intel.

The company claims it has already onboarded 150 hardware vendors around the world into the AI PC Acceleration Program. Interested people can register on its website for more details and to participate. Intel also highlighted that it intends to bring more than” 300 AI-accelerated features to market through 2024 with Intel Core Ultra processors across 230 designs from 12 global original equipment manufacturers.”


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Microsoft Wants OEMs Making AI PCs to Include a Dedicated Copilot Key in the Keyboard: Report

Microsoft has a stricter definition of what constitutes an artificial intelligence (AI) PC compared to Intel, as per a report. For the Windows maker, an AI PC requires a powerful processor such as the Intel Core Ultra for enabling AI capabilities, software-based Copilot capabilities, and a dedicated Copilot key in the keyboard, as revealed by an Intel executive. The last requirement is considered a strange one, as this disqualifies PCs that come with a dedicated AI processor, GPU, and a dedicated Neural Processing Unit (NPU), but not the Copilot key from the AI PC category.

Todd Lewellen, Head of the PC ecosystem at Intel spoke with The Verge in a press briefing and elaborated upon the matter. He said, “Our joint aligned definition, Intel and Microsoft, we’ve aligned on Core Ultra, Copilot, and Copilot key. From an Intel perspective, our AI PC has Core Ultra and it has an integrated NPU because it is unlocking all kinds of new capabilities and functions in the AI space. We have great alignment with Microsoft, but there are going to be some systems out there that may not have the physical key on it but it does have our integrated NPU.”

The difference in opinion between Microsoft and OEM manufacturers can give rise to a tricky situation as the Windows maker is one of the biggest players in the AI space, and with a hold on the operating system, it can be one of the definitive voices of which PCs may or may not get the on-device AI features it develops.

An easy solution is for OEMs to simply include the Copilot key, like most Windows-powered PCs already have a dedicated Windows key. However, this would exclude some in-between devices that have already launched with required hardware capabilities but no Copilot key.

For instance, the Asus ROG Zephyrus G16 which is available in the market and features Intel’s Core Ultra processor and its AI Boost NPU would not be considered an AI PC in Microsoft’s eyes. But, based on a newsroom post by Intel which says an AI PC “has a CPU, a GPU and an NPU, each with specific AI acceleration capabilities”, as well as Lewellen’s words, it fulfils all requirements of an AI PC. What becomes of such PCs is not known. Notably, Microsoft unveiled its Surface Pro 10 and Surface Laptop 6 for businesses recently, and as the tech giant labels it the company’s first AI PCs, they feature Intel Core Ultra as well as a dedicated Copilot key.


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