Tag: advertisements

Apple Apologises for iPad Pro ‘Crush’ Ad After Video Sparks Criticism, Ad Age Says

Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry,” Ad Age quoted the iPhone maker as saying.

An Apple spokesperson declined to comment but directed inquiries to the Ad Age report.

The advertisement titled “Crush” has over a million views on Apple’s YouTube channel and was shared by CEO Tim Cook on social media platform X. It shows a variety of creative tools and objects such as a camera, guitar, piano and paint being destroyed by an industrial crusher.

Then the crusher reveals the newly unveiled iPad, symbolizing how much the new thinner model encompasses.

Online commenters criticized the ad as insensitive and an unwelcome departure from the company’s historic positioning of its brand as nonconformist, human friendly and an antidote to a dystopian, colorless world.

In a post on X, actor Hugh Grant said the ad showed “the destruction of the human experience courtesy of Silicon Valley.”

The Cupertino-California based tech giant unveiled the tablet on Tuesday with a new chip for artificial intelligence computing as it rushes to catch up with its Big Tech rivals in a race to dominate the emerging technology.

Apple said the iPad Pro, which became available for order on Tuesday, has upgraded displays and is “the thinnest Apple product ever.”

© Thomson Reuters 2024
 

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

Affiliate links may be automatically generated – see our ethics statement for details.

Check out our Latest News and Follow us at Facebook

Original Source

Google Chrome Resumes Transition to Manifest V3 That Will Cripple Ad Blockers in 2024

Google Chrome will complete its transition to its Manifest V3 extension specification in 2024, the company recently announced via a blog post. The switch to Chrome’s Manifest V3 from the previous version is expected to severely limit the functionality of extensions on the world’s most widely used web browser — including several popular ad blockers. Google’s changes are expected to affect several other browsers that also rely on the Chromium engine, while Firefox and Safari are unlikely to be affected.

The search giant recently published a blog post with an updated timeline for transitioning to Manifest V3 for Google Chrome. Google’s updates to the specification will change how ad blocking extensions interact with the browser while also adding limitations on how much access they have to the browser and how they function on a user’s computer — some of these changes have been made to improve user security, according to Google.

The company was expected to drop support for Manifest V2 and complete the transition process last year, but faced intense pushback from privacy groups, developers, and users who rely on extensions that would be hindered by the move. More recently, YouTube began a global crackdown on ad blockers that prevents users with ad blockers from viewing videos on the platform, while raising the price of its ad-free YouTube Premium subscription in seven countries.

Google says it has made some changes to Manifest V3 that accommodate some of the changes requested by groups that are opposed to the upcoming changes to the extension specification that would affect ad blockers. These include scaling back restrictions on the Declarative Net Request API and improving support for content filtering — functionality offered by ad blockers.

While Google has made some accommodations for ad blockers that have allowed some developers to create addons that can offer similar functionality as Manifest V2 extensions, an Electronic Frontier Foundation staffer told The Verge that Chrome’s Manifest V3 limits developers of extensions and that everyone would end up relying on Google to update its API to be able to block advertisers and trackers via extensions.

As per Google’s updated timeline, extensions that support Manifest V2 will be disabled on three Chrome channels in June 2024 — Canary, Dev, and Beta. These changes will be introduced with Chrome 127 and later. Users won’t be able to install older Manifest V2 extensions (these will lose their Featured badge) and existing ones will be disabled on the browser, according to the search giant.

There’s no concrete timeline on when these changes will arrive on the stable update channel, where it will affect the largest number of Chrome users. Google says it expects the process of observing and stabilising the changes to take “at least a month”. Meanwhile, Google has urged extension developers to complete the process of migration to Manifest V3 before June 2024.

Affiliate links may be automatically generated – see our ethics statement for details.

Check out our Latest News and Follow us at Facebook

Original Source

Google Launches New AI-Backed Ad Features That Auto Locates Best Ad Placements, More

Alphabet‘s Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company’s services.

AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. AI is also being increasingly deployed to serve advertisers, who contribute to the companies’ revenue.

While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads.

One of the new features called Demand Gen will use AI to place an advertiser’s photo and video ads across several products such as Gmail, the YouTube feed and Shorts, which is YouTube’s competitor to popular short-form video app TikTok.

AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are “shiny, visual and immersive,” said Vidhya Srinivasan, Google vice president and general manager of advertising.

The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand’s video ads, Google said.

Early testing shows that brands received on average 40 percent more video views with the new tool, Srinivasan said.

By using AI to remove some of the “grunt work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.

© Thomson Reuters 2023

The Motorola Edge 40 recently made its debut in the country as the successor to the Edge 30 that was launched last year. Should you buy this phone instead of the Nothing Phone 1 or the Realme Pro+? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

Affiliate links may be automatically generated – see our ethics statement for details.

Check out our Latest News and Follow us at Facebook

Original Source

Exit mobile version