Super Smash Bros. Creator Masahiro Sakurai Is Now a YouTuber

Super Smash Bros director Masahiro Sakurai has launched his own YouTube channel called “Masahiro Sakurai on Creating Games.”

Sakurai explains in an introductory video on the channel that he won’t be streaming any games, but rather will be talking about topics like game development and what makes video games fun.

“I’m often asked to give lectures at game development schools, and while I think it’s a great idea, such presentations can only reach so many people.” He continues, “I’ve also realized that developer conferences like GDC or CEDEC, while good for technical concepts aren’t always the best forums for discussing design theory.”

Super Smash Bros Ultimate – Sakurai Trailer Screenshots

Sakurai also mentions that he’ll keep his videos relatively short between 2-5 minutes and that the channel is his personal project, so he won’t be profiting off of it. Additionally, he’ll have both English and Japanese versions of his videos on the channel.

As for Nintendo content, Sakurai explains that he will share things like Smash Bros development builds and design documents he’s written. Of course, he has to run this idea by Nintendo, and he has gotten approval to do so.

Sakurai reiterates his intentions for the channel, hoping to educate viewers on how game development works as well as inspire others. Furthermore, the channel is open to everyone, regardless of whether you’re in the games industry or not.

He says, “I hope this can someday lead to more creators down the line. That, in turn, will lead to more fun games for all of us to play.”

According to Sakurai, there are no plans for a sequel to Super Smash Bros. Ultimate. However, if Nintendo ever wanted to greenlight one and offers him the job, he’ll start thinking about it.

George Yang is a freelance writer for IGN. You can follow him on Twitter @yinyangfooey



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