How to Style a Puffer Jacket, According to a Celeb Stylist

Puffer jackets and chic styling don’t often go together at first glance. How to style a puffer jacket isn’t top of mind for most people. Instead, winter dressing is usually about making sure that you’re mentally and emotionally ready to step out of the door without regretting not putting on that extra layer of clothing.

As a new-ish New Yorker who has never experienced a true winter in her entire life, I have to admit that I’m in the latter camp. So when it came to finding a winter jacket that both looked and felt good, I knew I had my work cut out for me—until I asked Karla Welch, that is.

Welch, who has years of experience styling top A-List clientele like Hailey Bieber, Tracee Ellis Ross, America Ferrera, Karlie Kloss, and Lorde, among others, partnered with Canada Goose this fall and winter to make puffer jacket outfits feel more like a creative choice rather than a chore. 

“We really wanted to show how a warm functional coat can add to a look and become part of the entire fit vs. just something you wear to stay warm and dry,” Welch, who partnered with the legacy outwear brand in styling its fall/winter 2023 drop, explained. “This new collection is super flattering on the wearer and the color offerings are in arrays of muted tones with pastels here and there, that can easily work themselves into any wardrobe and on any type of person.”

She’s not wrong—a quick glance at the in-season offerings drastically shows that this isn’t your father’s bulky all-black winter puffer of the past. Earth tones and soft, muted mattes instantly elevate the collection, with a minimalist take on quilting, logos, and hardware from the Canada Goose design team.