X to Delete ‘Block’ Feature Except For in DMs, Announces Elon Musk

X, the social media platform formerly known as Twitter, will remove the ability for users to block other accounts, owner Elon Musk said in a post Friday.

Musk, who acquired Twitter last year for $44 billion (roughly Rs. 3,65,900 crore) and has set about overhauling the social media site, said blocking will still be possible for direct messages, but that it would be deleted as a “feature.”

Blocking has been a popular safety tool that helps users protect themselves from unwelcome interactions on X. It ensures that blocked accounts won’t see your posts — and that their posts won’t show up in your feed. The blocked account also can’t direct-message you.

Block is going to be deleted as a “feature”, except for DMs

— Elon Musk (@elonmusk) August 18, 2023

People will still be able to mute other accounts, which means they won’t see that user’s posts. But a muted account can see the person’s posts, respond to them and repost them to their own followers with commentary. Muted accounts also can still send direct messages. 

Since he acquired the platform, Musk has rolled back safety policies that Twitter had in place. He’s also fired content moderators and reinstated formerly banned users who broke previous rules. Advertisers have left the platform, contributing to a 50 percent drop in ad revenue.

In response to criticism about how the changes have affected the platform’s safety, X Chief Executive Officer Linda Yaccarino has said “more than 99 percent of content users and advertisers see on Twitter is healthy.” She hasn’t disclosed what defines “healthy” or how the company calculates that measurement.

© 2023 Bloomberg LP

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)