MasterChef India Auditions Are Now Open for the Next Season, Register Through the Sony Liv App

MasterChef India, the biggest reality cooking show in the country, is returning with a brand-new season soon. Season 2 on Sony Liv (Season 8 overall) will see judges Vikas Khanna and Ranveer Brar reuniting to seek the next big home cook, who will get to showcase their talents in front of millions and win a cash prize. Interested folks can now register to audition for the show through the Sony Liv app — available on Android and iOS. The in-built form can be accessed from the home page itself by sliding along the featured programs, and is accessible in both English and Hindi. For now, it seems like this is the only way to access it since entering the query in the search bar didn’t yield any results.

“Whether you are a home cook or someone who simply loves experimenting in the kitchen, MasterChef India welcomes everyone with a passion for food. So, get ready to whip up something extraordinary and make your mark in the culinary world!”, the press release reads. Make sure you go through the ‘Terms & Conditions’ page which mentions that the Digital Auditions will be conducted from July 4 to July 22. There will be four main rounds to the audition process, with Level 1 simply demanding applicants to bring a pre-cooked dish, which upon completion would progress them further in the ranks, where they’ll be asked to be present at any specified location — Mumbai, Delhi, or Kolkata. By the fourth round, 50 participants will have been shortlisted to cook before an actual panel of experts or chefs. Participants get only one shot at auditioning, and will understandably be asked to hand in important documents for verification purposes.

Sony has also released a new MasterChef India filter on Instagram, which overlays a branded apron onto your photo. While the idea behind this appears to be purely promotional, both the press release and the promo trailer suggest that tagging @masterchefindiaofficial and @sonylivindia would help in ‘narrowing our search for the next MasterChef.’ Either way, it would be a great opportunity for any Indian home cook to learn from renowned chefs and receive valuable guidance — appearing on TV and winning is the cherry on top that most will hope for.

Earlier this year, MasterChef returned with its seventh season overall, but first season on Sony Entertainment Television and Sony Liv, after the platform won the rights to produce the series. The reality competition series returned following a three-year hiatus, with a 61-episode run airing from January to March. A total of 16 contestants were picked for the main show, with Assam-based Nayanjyoti Saikia finally lifting the trophy. Renowned Indian chef Sanjeev Kapoor was responsible for the final challenge and judging of the dishes.

Currently, there is no premiere date for the next season of MasterChef India.


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Chef Vikas Khanna Launches ‘Phygital’ NFT Collection of His Book

Michelin Star chef Vikas Khanna has collaborated with NFT marketplace Akshaya.io and launched his first ‘phygital’ limited-edition book Sacred Foods of India, in Dubai on Thursday.

The term ‘phygital’ implies that the book will be available to purchase in both physical and NFT formats. Its first unit has been bought by Sanjeh Raja from ICCA (international Centre of Culinary) at a price of $50,000 (nearly Rs. 40 lakh).

Sacred Foods of India brings recipes of prasad and foods served at various holy places around the country. Starting from June 25, it can be ordered from the Akshaya website, and the NFT of the book will be minted immediately along with its “digital twin”.

This twin will be connected to the physical book itself and is unique to the owner of the physical copy. Further, the platform allows users to buy using their crypto wallet or any form of fiat currency.

This purchase will authenticate the originality of this limited-edition work, and ownership of the asset cannot be duplicated in any form.

Speaking at the launch, Ganesh Raju, CEO, Akshaya.io said, “Starting today, world is going to witness a new evolution in the digital space! And we are happy to partner with Vikas Khanna to create NFTs of his greatest work to date. Web 3.0 will transform the way in which enthusiasts of unique collectibles will engage with him. Considering Chef Vikas Khanna’s popularity and the uniqueness of this book, we expect the NFTs of this work will acquire great eminence as time passes.”

Non-fungible tokens (NFTs) are digital assets using which one can trade across products, including online-only assets. An NFT is a non-interchangeable unit of data stored on a blockchain that can be sold or traded. Metaverse, NFT combined with other advanced tools is Web 3.0 transformation which the World has started to experience.

This is the first-ever collaboration for Khanna with a Web 3.0 enterprise, and in the times ahead, there is a possibility he can create more augmented reality (AR) and virtual reality (VR) assets of his works and creations.


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