Adobe, Microsoft Join Hands to Bring a Suite of Generative AI Features for Marketers in Microsoft 365

Adobe and Microsoft joined hands to announce a suite of new artificial intelligence (AI) features for marketers at the Adobe Summit on Tuesday. In this collaboration, Adobe will offer its Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 applications. The new capabilities are aimed at reducing data silos and the inconvenience of using multiple different applications to complete complex tasks and build strategies. The collaboration was announced shortly after Adobe unveiled the addition of new AI capabilities and an AI assistant in its Experience Cloud suite of products.

In a press release, the companies noted the complexities in the marketing discipline that have given rise to specialised tools and applications for specific tasks. Highlighting the problem of data silos and back-and-forth navigation between apps that can lead to productivity loss and slowing of impact speed, Adobe and Microsoft announced the collaboration to tackle these challenges with the help of a unified interface and AI.

“Microsoft and Adobe share a common goal of empowering marketers to focus on the work that’s most important – creating impactful campaigns and enhancing customer experiences,” said Jared Spataro, corporate vice president, AI at Work, Microsoft. “By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 within the flow of work through Copilot for Microsoft 365, we deliver on our shared goal while helping marketers streamline their efforts, break down barriers, and deliver exceptional results.”

Through the partnership, Adobe will lend relevant marketing insights and workflows from Adobe Experience Cloud applications to Microsoft, which will integrate it into its Copilot for Microsoft 365. As a result, users who use both Adobe products and Microsoft apps such as Outlook, Word, or PowerPoint, can now easily share the data across platforms to create and build marketing campaigns and strategies.

As per the announcement, one of the capabilities Copilot will gain after this tie-up includes getting data from Adobe tools such as Customer Journey Analytics and Adobe Workfront to Microsoft apps such as Outlook, Teams, and Word. Users can ask Copilot questions regarding the status of the marketing project, outstanding approvals, actionable insights, and more.

Users will also be able to draw insights from both platforms to create briefs, presentations, reports, and even imagery using Adobe Firefly generative AI. Adobe Workfront will also compile notifications from multiple applications, emails, and chats to inform the user about the project status. This collaboration has not been released yet and as per the press release, users can sign up on the platform to receive updates.


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Microsoft to Charge More for AI Features in Office 365 Software, Make More Secure Version of Bing Search

Microsoft on Tuesday said it would charge at least 53 percent more to access new artificial intelligence features in its widely used office software, in a glimpse at the windfall it hopes to reap from the technology.

The company also said it would make a more secure version of its Bing search engine available immediately to businesses, aiming to address their data-protection concerns, grow their interest in AI and compete more with Google.

At its virtual Inspire conference, the company said customers would pay $30 (roughly Rs. 2,500) per user, per month for its AI copilot in Microsoft 365, which promises to draft emails in Outlook, pen documents in Word and make virtually all an employee’s data accessible via the prompt of a chatbot.

The voluntary upgrade is on top of publicly listed, monthly plans ranging from $12.50 (roughly Rs. 1,000) per user to $57 (roughly Rs. 4,700), meaning the copilot could triple costs for some Microsoft customers.

In an interview, Jared Spataro, its corporate vice president, said the tool would pay for itself through time savings and productivity gains. The copilot summarizes Teams calls, for instance.

“You don’t take notes in meetings anymore, don’t attend some meetings,” he said. “It just changes the way you work.”

Spataro declined to forecast revenue from copilot, which at least 600 enterprises have tested since its March unveiling. The AI program, potentially expensive to operate, is not yet generally available.

In the meantime, Microsoft is pointing businesses to Bing Chat Enterprise, a bot in its search engine that can generate content and make sense of the internet, included with subscriptions used by some 160 million workers.

Unlike the public Bing that millions of web surfers have accessed in recent months, the enterprise version will not allow any viewing or saving of user data to train underlying technology. An employee would have to log in with work credentials to gain the protections.

The rollout follows growing industry concern about staffers entering confidential information into public chatbots, which human reviewers could read or AI could reproduce with careful prompting.

Asked if Bing users were unprotected until now, Spataro said Microsoft had made its privacy policies clear and was eager to bring AI to consumers. The company also announced the ability to upload images and search-related content, like Google allows.

Its corporate push for Bing may aid efforts to wrest search advertising share from Google at $2 billion (roughly Rs. 16,400 crore) in revenue per percentage point gain. It may also draw customers to Microsoft 365 Copilot, an AI upgrade giving access to business data and compliance controls.

“It’s a very strategic move for us,” Spataro said.

© Thomson Reuters 2023


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Microsoft Office to Be Rebranded as Microsoft 365, Changes Will Come to Effect Next Month

Microsoft renamed its Office 365 service to Microsoft 365 in April 2020, in a bid to actualise the service’s usage as more than just a work application. Now, Microsoft will be removing the remaining Office branding from its Word, Excel, PowerPoint, and other applications, according to the company’s FAQs page. Microsoft’s Office applications are currently accessible to users at Office.com. However, with Microsoft’s latest announcement, this is set to be switched to Microsoft365.com. As part of the rebranding, Microsoft is also introducing a six-sided logo replacing the current square one.

According to the company’s FAQs page, the changes will come to effect starting next month, while the rebranded Office app for Windows, MacOS, iOS and Android will become effective in January. Microsoft will also release a centralised Microsoft 365 app on mobile and desktop that will serve as a single-source hub for information, meetings, files, and documents. The centralised application will also show a feed of relevant colleagues that the user may connect with.

However, extension names of the applications such as Word, Excel, PowerPoint, Teams, Outlook, Clipchamp, Stream, and Designer will remain the same, confirmed the company’s FAQs page.

Microsoft also informed that there will be no changes made to its “Office 365 subscription plans.” The Office branding will remain on one-time purchases made by users through Office 2021 and Office LTSC which are being offered on volume licensing models.

“In the coming months, Office.com, the Office mobile app, and the Office app for Windows will become the Microsoft 365 app, with a new icon, a new look, and even more features,” the Microsoft FAQ stated.

The move marks the first major change in terms of branding for the productivity suite of applications offered by Microsoft in over 30 years of its existence.

The old Microsoft Office will now reflect as a legacy brand for Microsoft, which means that new features announced will be coming to Microsoft 365 and not Microsoft Office, according to a report by The Verge, who first spotted the rebranding.


 

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