iPhone 15 Pro Max Price Bump Part of Apple’s Revenue-Boosting Strategy: Mark Gurman

iPhone 15 Pro Max Price Bump Part of Apple’s Revenue-Boosting Strategy: Mark Gurman

Apple enacted its long-awaited iPhone price increase with as much subtlety as possible, part of an effort to wring more money from consumers without triggering sticker shock. On Tuesday, the company boosted the price of just one iPhone model — the top-end Pro Max, which climbs by $100 (roughly Rs….

iPhone 15 Pro, iPhone 15 Pro Max Price Hike Won’t Bring Upgrade From 128GB Base Storage Configuration: Report

iPhone 15 Pro, iPhone 15 Pro Max Price Hike Won’t Bring Upgrade From 128GB Base Storage Configuration: Report

iPhone 15 Pro Max is expected to bring some notable changes over last year’s top-of-the-line model — in terms of build quality and hardware improvements — along with a hefty price hike, but the base storage configuration of the handset won’t be raised by the company, according to a report….