Tesla Faces Challenge as Rivals Decide to Form Electric Vehicle Charging Firm

A group of major automakers on Wednesday said they were forming a new company to provide electric vehicle charging in the United States in a challenge to Tesla and a bid to take advantage of Biden administration subsidies.

The group includes General Motors, Stellantis, Hyundai Motor and its Kia affiliate, Honda, BMW and Mercedes Benz, brands representing about half of US vehicle sales but a small share of the EV market dominated by Tesla.

The unusual coalition of competitors said the new joint-venture company would aim to become the leading provider of fast charging in North America with a target of rolling out 30,000 chargers, starting along major highways and in cities. 

The automakers did not specify how much they would invest individually or collectively, but said they would be open to additional investment or participation from other companies, including outside the auto industry. A name for the venture was not announced.

Tesla, which accounted for more than 60 percent of US EV sales last year, has the largest current network of fast-chargers with almost 18,000 Superchargers in the United States. 

Tesla said earlier this year it would open part of that charging network to EVs from rival brands in order to be eligible for a share of funding from the $7.5 billion (nearly Rs. 61,500 crore) in federal subsidies on offer to expand the use of EVs.

Tesla’s lead in building out a network of chargers has given it sway in setting the standard for how future EVs will connect and power up, something smaller charging companies and other EV makers have viewed with concern.

GM, Mercedes and others have signed on to adopt Tesla-developing charging technology from 2025 to get access to a larger share of its Superchargers.

The other automakers – Stellantis, Hyundai, Honda and BMW – have not committed to the Tesla technology known as the North American Charging Standard (NACS) and have product plans that rely on a rival known as the Combined Charging System (CCS).

The new charging company will support both CCS and the Tesla standard.

“A strong charging network should be available for all – under the same conditions – and be built together with a win-win spirit,” Stellantis CEO Carlos Tavares said in a statement.

In a statement, chief executives of the seven auto brands said a charging network built out like gas stations with restrooms, food service and retail operations would support a faster rollout of EVs, which they said they expected would top 50 percent of US sales by 2030.

The new company would compete against established EV charging companies, including Volkswagen‘s Electrify America, ChargePoint and EVGo, which are also looking to accelerate the rollout of chargers with federal funding.

The Biden administration has set a target of hitting 5,00,000 chargers by 2030, an almost four-fold increase.

© Thomson Reuters 2023  


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EV Charger Makers Guardedly Look to Adopt Tesla Standard

Electric vehicle charging companies are cautiously embracing Tesla‘s charging technology as the main US standard, mere days after Ford and GM said they were adopting it, but questions remained about how any interoperability would work.

The rare agreements between Tesla and each of the two US automakers, who among them control more than 60 percent of the country’s EV market, is likely to give top billing to Tesla’s North American Charging Standard (NACS).

That puts companies, including ChargePoint, EVgo and Blink Charging, in danger of losing out on customers if they offer only Combined Charging System (CCS), the rival standard that the Biden administration has favoured.

The White House said on Friday that EV charging stations that offer Tesla plugs would be eligible for billions of dollars in federal subsidies as long as they included CCS connectivity. The White House aims to spur deployment of hundreds of thousands of chargers, which it sees as integral to EV adoption.

Charger maker ABB E-mobility North America, a unit of Swiss industrial firm ABB, said it has been working on NACS development since Tesla opened up its technology in November.

“We are seeing tremendous interest in beginning to integrate the NACS connector into our chargers and our units … customers are saying, ‘when can I get one?'”, said Asaf Nagler, vice president of external affairs at the unit. The company is still in the design and testing phase, and has been working with Tesla, he said.

“The last thing we want is to rush a solution to the market that is not seamless,” said Nagler, adding, “we still don’t fully know all the limitations of the (Tesla) charger itself.”

Ashley Horvat, a senior executive at Schneider Electric SE’s unit in the US that supplies EV charging hardware and software, said interest in NACS adoption had been on the rise since the announcement by Ford Motor and General Motors.

Blink Charging said on Monday it would launch a new fast charger with Tesla’s connector, as did ChargePoint Holdings Inc and Tritium DCFC Ltd. EVgo Chief Commercial Officer Jonathan Levy told Reuters the company was working with its suppliers to “serve all EV drivers no matter what fast-charging connector they use”.

Some of these companies’ stocks fell sharply on Friday, but were paring some of those losses on Monday after they said they would adopt NACS.

Still, concerns remain about how smoothly the two standards would talk to each other and whether having both standards in the market raised costs for vendors and customers.

Neither the automakers nor the US government have explained how any interoperability would work or money would change hands.

“We don’t have much visibility on what’s the charging experience going to be like,” said Aatish Patel, co-founder of charger maker XCharge North America.

‘Miles to go’

Charger makers and operators noted several concerns about interoperability: whether Tesla Superchargers can adequately charge higher-voltage vehicles with fast charging and whether the design of its charging cables will suit the ports on some cars.

Tesla’s Superchargers are integrated with its cars and payment is tied to accounts of users, who can charge and pay through a Tesla app seamlessly. It offers adapters that can be used to charge its cars at non-Tesla charging stations and is opening up its Superchargers for use by non-Tesla vehicles.

“If you don’t have a Tesla and you use a Supercharger, it’s not as clean-cut. How much integration do Ford, GM and other automakers really want to give Tesla on their vehicles to allow for this seamless integration? Or are they going to pivot into a less seamless integration to have access to a larger network?” Patel said.

A former Tesla official who worked on Superchargers said NACS chargers would add cost and complexity in the near term, but the government needed to support one standard — NACS — given its higher vehicle population and better user experience.

The person, who now works for a charging company, is not authorized to speak to the media and declined to be named. The company that is developing CCS chargers, is “reviewing” its strategy because of the Tesla-GM deal.

“Tesla’s proposal … is not a standard. It has miles and miles and miles to go before it becomes a standard,” said Oleg Logvinov, president of CharIN North America, an industry body that promotes CCS.

Logvinov, who is also chief executive of EV charging parts supplier IoTecha, said CCS was worth backing because it had worked for more than a decade with multiple vendors.

© Thomson Reuters 2023


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Used EV Sales Rise in the US Amid Fall in Prices: Report

Used electric vehicle sales in the United States rose 32 percent in the first three months of 2023 as prices fell, data provider Cox Automotive said on Friday.

The group said the average retail listing prices for used EVs was around $43,400 (nearly Rs. 35 lakh), down 4 percent from the same quarter last year and significantly below the average new EV price of about $59,000 (nearly Rs. 48 lakh).

The group said used EV prices were probably cut due to aggressive price reductions by Tesla for new vehicles.

“As the market leader pushes down prices for new EVs, used-vehicle prices follow suit,” Cox said.

On Thursday, Tesla cut prices in the United States between 2 percent and nearly 6 percent, the fifth such cut this year. Washington will adopt stricter battery sourcing requirements on April 18 that will limit many EV tax credits.

In the first quarter of 2023, more than 2,25,000 EVs were sold, according to initial estimates by Kelley Blue Book, accounting for approximately 7 percent of new-vehicle sales.

On Monday, General Motors said it sold more than 20,000 EVs in the first three months of the year in the United States, the first time it had done so. EVs accounted for about 3.4 percent of GM first quarter US sales.

In August, Congress created a $4,000 (nearly Rs. 3 lakh) used EV tax credit. Buyers must purchase a used EV for $25,000 (nearly Rs. 20 lakh) or less from a dealer to qualify; the maximum credit is 30 percent percent of the sale price up to $4,000.

Used EV buyers adjusted gross income may not exceed $75,000 (nearly Rs. 61 lakh) for individuals or $150,000 (nearly Rs. 1.22 crore) for joint filers.

Cox Automotive forecast this year sales of new EVs in the United States in 2023 will surpass 1 million units for the first time, up from about 807,000 last year or 5.8 percent of all US sales

Cox said wholesale values of used EVs increased by 3.7 percent year over year, compared to the overall decline of 2.4 percent.

© Thomson Reuters 2023
 


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General Motors Plans to Replace Apple CarPlay, Android Auto With Google’s Infotainment System in Future EVs

General Motors plans to phase out widely-used Apple CarPlay and Android Auto technologies that allow drivers to bypass a vehicle’s infotainment systems, shifting instead to built-in infotainment systems developed with Google for future electric vehicles.

Apple CarPlay and Android Auto systems allow users to mirror their smartphone screens in a vehicle’s dashboard display.

GM‘s decision to stop offering those systems in future electric vehicles, starting with the 2024 Chevrolet Blazer, could help the automaker capture more data on how consumers drive and charge EVs.

GM is designing the on-board navigation and infotainment systems for future EVs in partnership with Alphabet‘s Google.

The decision to phase out CarPlay smartphone projection technology is a setback for Apple Inc in the competition with Google to capture more real estate on vehicle dashboards in North America. GM’s Chevrolet brand in the past boasted of offering more models with CarPlay or Android Auto than any other brand.

GM has been working with Google since 2019 to develop the software foundations for infotainment systems that will be more tightly integrated with other vehicle systems such as GM’s Super Cruise driver assistant. The automaker is accelerating a strategy for its EVs to be platforms for digital subscription services.

By 2035, GM’s goal is to phase out production of new combustion light-duty vehicles.

GM would benefit from focusing engineers and investment on one approach to more tightly connecting in-vehicle infotainment and navigation with features such as assisted driving, Edward Kummer, GM’s chief digital officer, and Mike Himche, executive director of digital cockpit experience, said in an interview.

“We have a lot of new driver assistance features coming that are more tightly coupled with navigation,” Himche told Reuters. “We don’t want to design these features in a way that are dependent on person having a cellphone.”

Buyers of GM EVs with the new systems will get access to Google Maps and Google Assistant, a voice command system, at no extra cost for eight years, GM said. GM said the future infotainment systems will offer applications such as Spotify’s music service, Audible and other services that many drivers now access via smartphones.

GM plans to continue offering Apple CarPlay and Android Auto mirroring systems in its combustion models. Owners of vehicles equipped with the mirroring technologies will still be able to use the systems, GM said.

Drivers also will still be able to listen to music or make phone calls on iPhones or Android smartphones using Bluetooth wireless connectivity, GM said.

© Thomson Reuters 2023


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Elon Musk’s SpaceX Buys Advertising Package for Starlink on Twitter

SpaceX has bought an advertising package on Twitter for its satellite internet service Starlink, said Elon Musk, who owns the rocket company and the social media platform that is seeing an exodus of advertisers.

SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia and Spain. Did same for FB/Insta/Google,” Musk tweeted on Monday.

Twitter, which generated more than 90 percent of its second-quarter revenue from ad sales, has seen advertisers flee on fears that Musk would change the company’s content moderation rules.

Companies including General Motors, General Mills, Mondelez International and Volkswagen AG paused advertising on the platform after Musk acquired it last month.

“At the moment, most clients are suspending their activities (on Twitter) because they’re worried about extreme content and content moderation on the site,” S4 Capital’s Martin Sorrell said.

The chief executive of Tesla and SpaceX had last week told advertisers that he aimed to turn the social media platform to pursue truth and put an end to fake accounts.

He also raised the possibility of Twitter going bankrupt days after disclosing that the platform had seen a “massive” drop in revenue and blamed activist groups pressuring advertisers.

A Platformer reporter said on Monday citing an internal email that Twitter has locked down its code base, freezing any production changes to its systems until further notice.

Meanwhile, Tesla shares fell 4 percent after Musk said he had “too much work” on his plate, with investors worrying he is too preoccupied with the social media platform when the world’s most valuable automaker is facing production hurdles and rising competition.

© Thomson Reuters 2022

 


 

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Volkswagen Follows Audi, General Motors to Halt Paid Advertising on Twitter

Volkswagen on Friday said it has recommended to its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk’s takeover of the social media platform.

“We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a statement.

The comments by Volkswagen group, which covers the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche brands, echoes similar remarks from other firms, including GM and General Mills.

Earlier in the day, General Mills and Luxury automaker Audi of America announced that they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion (roughly Rs. 3,37,500 crore). “We will continue to monitor this new direction and evaluate our marketing spend,” a General Mills spokesperson said.

Audi of America, the Herndon, Virginia-based US unit of Audi — a Volkswagen Group brand — said it would “continue to evaluate the situation.”

The two companies join top US automaker General Motors, which last week said it had temporarily halted paid advertising on Twitter. The ad pauses come after Musk said in an open letter to advertisers last week that he wants Twitter to be “the most respected advertising platform” in a bid to gain their trust.

Last week, Musk tweeted that the company will form a content moderation council “with widely diverse viewpoints.” Musk said no major content decisions or account reinstatements will happen before the council convenes.

The self-described “free speech absolutist” said in May he would reverse Twitter’s ban on former US President Donald Trump, who was removed from the microblogging site in January last year over the risk of further incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022

 


 

 

 

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General Motors Temporarily Halts Paid Advertising on Twitter After Elon Musk Takeover

General Motors said late on Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.

The largest US automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership.”

Twitter did not immediately respond to a request for comment. Musk is also the Chief Executive of GM rival Tesla.

GM said “as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.” The Detroit automaker added its “customer care interactions on Twitter will continue.”

Ad sales accounted for more than 90 percent of Twitter’s revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical and concerned over Twitter’s future.

On the eve of the deal’s closing, Musk appealed directly to advertisers in an open-letter tweet, “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!… 
Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”

Musk tweeted on Friday that Twitter will form a content moderation council “with widely diverse viewpoints.” Musk said no major content decisions or account reinstatements will happen before the council convenes.

The self-described “free speech absolutist” said in May he would reverse Twitter’s ban on former US President Donald Trump, who was removed from the microblogging site in January last year over the risk of further incitement of violence after the storming of the US Capitol.

The question of reinstating Trump on the social media platform has been seen as a litmus test of how far Musk will go in making changes, even though Trump himself has said he would not return.

© Thomson Reuters 2022

 


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