Fossil to Exit Smartwatch Business, Gen 6 Hybrid Will Be Last From Company: Report

Fossil Group has announced its exit from the smartwatch category, calling it a strategic move, as per a report. The company entered the smartwatch business nine years ago in 2015 with the Wear OS-powered Fossil Q Founder. It released the Fossil Gen 6 smartwatch in 2021, followed by the Fossil Gen 6 Hybrid in 2022, the last from the smartwatch maker. Fossil’s notable absence from the Consumer Electronics Show (CES) 2024 had led to rumours that it might be leaving the business.

The Verge reported the company’s departure from the segment on January 27. Jeff Boyer, Executive Vice President and Chief Operating Officer, Fossil, told the publication that the decision to exit the smartwatch business was strategic, owing to the significant evolution of the smartwatch landscape. “Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us,” he added.

Last month, a Reddit user posted that he spoke with one of the company’s retail store managers who told them that Fossil will not be bringing a Gen 7 smartwatch. Later, the smartwatch maker’s absence from the CES 2024 was also seen as a sign of it exiting the segment.

Despite reportedly leaving the business, Fossil told The Verge that it will continue to support the existing smartwatches that run on Google’s Wear OS. The company is expected to offer updates for them “for the next few years.”

The alleged announcement will make the Fossil Gen 6 the last generation of smartwatches from the company, which were launched in 2021. The company’s last offering in India was the Fossil Gen 6 Hybrid, unveiled in June 2022. At launch, the leather and silicone strap variant was priced at Rs. 17,633, whereas the stainless-steel strap variant had a price tag of Rs. 19,173.

Fossil Gen 6 Hybrid features a circular dial that is available in 40.5mm and 45mm dial sizes, along with three side-mounted buttons for navigation. The smartwatch is equipped with the Fossil Q Intel Atom processor. It sports built-in Amazon Alexa support, accessible via a dedicated microphone.

The smartwatch offers health features such as heart rate monitoring, blood oxygen (SpO2) tracking, a step counter, as well as various workout modes. It supports Bluetooth v5.0 for connectivity. The company claims the Fossil Gen 6 Hybrid offers up to 2 weeks of battery life, depending on usage.


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Fossil Gen 6 Hybrid Smartwatch to Launch on June 27 With Up to 2 Weeks of Battery Life

Fossil Gen 6 smartwatch range was launched in August last year with a Qualcomm Snapdragon 4100+ SoC and SpO2 sensor. Now, Fossil is preparing to launch a hybrid variant of the Gen 6 smartwatch on June 27 with a claimed battery life of up to 2 weeks dependent on style and usage. The Fossil Gen 6 Hybrid will also come with a preview feature for call and texts, health tracking sensors, and more. The new Fossil wearable will fuse the classic style of an analogue watch with features of a smartwatch.

The watch making company, Fossil, has announced, through a microsite on its official website, that the company will be launching a new smartwatch called Fossil Gen 6 Hybrid on June 27. The new smartwatch will combine the classic style that an analogue watch provides with smart features of a smartwatch.

The company has also revealed a few specifications of the smartwatch. The Fossil Gen 6 Hybrid will come with a battery life of up to 2 weeks, depending on style and usage, and preview for calls and texts. Wearers will be able to access Alexa features through the smartwatch when it is in the Bluetooth range of the wearer’s smartphone. It will come with a SpO2 sensor, a heart rate sensor, and more. The company claims that the display of the Fossil Gen 6 Hybrid will be easy to read outdoors and indoors, in day or night.

Unfortunately, as of now, this is all the information that has been provided by the company about the Fossil Gen 6 Hybrid smartwatch.

To recall, Fossil Gen 6 smartwatch was launched in August 2021. The smartwatch comes with a circular dial in 42mm and 44mm sizes. It features 1GB RAM and 8GB inbuilt storage. The Fossil wearable comes with a 1.28-inch AMOLED display with 416×416 pixels resolution. It is powered by a Qualcomm Snapdragon 4100+ SoC that, the company claims, offers 30 percent increased performance over the previous generation smartwatch. The smartwatch comes with Bluetooth v5 connectivity, a speaker, and a microphone for making and receiving calls.

Fossil Gen 6 smartwatch also comes with a magnetic charging dock that can charge the smartwatch by up to 80 percent in over 30 minutes. The claimed battery life of the smartwatch was over 24 hours in extended mode. It comes with a SpO2 sensor, heart monitoring, and built-in wellness applications. It runs on Wear OS 2 and also gets Google Assistant support. The smartwatch also gets 3ATM water resistant rating.


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