Tag: ces2024

Mercedes-Benz Boasts of In-Car NFT Gallery as Part of MB.OS Revamp

Mercedes, the German luxury carmaker has decided to express its stance on the controversial Web3 sector, in a rather bold and artistic way. In a revamp to its operating system, Mercedes-Benz has decided to include a digital gallery, showing off non-fungible tokens (NFTs). Built on blockchains, NFTs are digital collectibles that hold underlaying values, which makes them a lucrative investment item for members of the Web3 community. NFTs could be inspired by artworks, cartoons, game characters, or even imaginary elements.

During its recent presentation at the Consumer Electronics Show (CES) in Las Vegas, the German automaker showcased its next-generation Mercedez-Benz Operating System (MB.OS) that brings changes to its in-car entertainment provisions, Decrypt reported.

As part of these tweaks to its OS, the dashboard of Mercedes-Benz now features a new app called ‘MBUX Collectibles’. Through this app, users of these cars will be able to browse through NFTs linked to the brand. Last year, the car company had dropped its second NXT Icons NFT collection. The 18,860 digital that are collectibles part of this collection, for instance, will be shown as part of the car’s NFT gallery.

The first ever NFT collection from Mercedes-Benz debuted in April last year, and it was named ‘Maschine’. NFTs from this series will also be featured in the revamped dashboard. Hoping to connect with a younger generation of customers, the German luxury car brand has been trying to establish itself as a pro-Web3 brand for a while now.

Apart from NFTs, Mercedes-Benz had inked a sponsorship deal with the FTX crypto exchange in September 2021. The partnership automatically fell apart after the FTX exchange collapsed last year and ended up filing for bankruptcy. Not just NFTs and crypto exchanges – the company has also taken into conscience, the use of blockchain in its operations. In 2020, the company piloted a blockchain project to track the amount of CO2 emissions triggered by its cobalt supply chain.

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Asus ROG Phone 8 Series Confirmed to Offer IP68 Rating for Dust and Water Resistance and More

Asus’ upcoming gaming smartphone, tagged as the ROG Phone 8 series, is said to get several upgrades, one of which also includes a new design and appearance. The new smartphones are expected to be first revealed at the upcoming Consumer Electronics Show 2024 (CES 2024) in Las Vegas. Still, Asus will also see an official launch in China on 16 January 2024. Apart from packing in some exciting hardware, the new smartphones are now also confirmed to pack an IP68 rating, which has never been possible on previous models for various reasons.

According to a post on the brand’s official handle on Chinese microblogging platform Weibo, the phone is now confirmed to have an IP68 rating for both dust and water resistance. This would bring the new smartphones on par with devices from Samsung, which has been offering an IP68 rating for several years. Asus’s ROG Phone 8 series is also said to go with a flat display with thin bezels on all sides and a camera embedded into a hole-punch cavity at the top.

The new design, as per previously leaked renders, appears very different from past models, with a noticeably chunky camera module protruding from what appears to be a reasonably slim device for a gaming smartphone. The rear panel, as per the latest teaser, appears to have a dual-tone finish and flattened sides rounded on the previous model.

As for the IP68 rating on the upcoming ROG Phone 8 series, it is expected to turn the phone into a proper premium offering, bringing it on par with regular smartphones from premium brands. And, IP68 rating means that the phone is protected from dust and water and can withstand immersion up to a certain depth. What remains to be seen is whether Asus has also included wireless charging, which would be another premium smartphone feature.

There’s good enough reason for Asus to offer a solid IP rating on its latest smartphone, as the price of gaming smartphones keeps rising with every passing year. The Asus ROG Phone 7 was priced at Rs. 74,999 in India, while the ROG Phone 7 Ultimate was launched at Rs. 99,999, both of which are well in line with premium camera-centric offerings from Samsung, OnePlus, Oppo and Vivo.

As per recently leaked specifications, the ROG Phone 8 series will have a 6.78-inch, full-HD+ AMOLED panel with Corning Gorilla Victus protection. The display is expected to offer a maximum refresh rate of 165Hz and support HDR10. Inside, there’s a Qualcomm Snapdragon 8 Gen 3 SoC. The standard ROG Phone 8 will be offered with 12GB RAM and 256GB of storage, while the Pro model is said to get 16GB of RAM and up to 1TB of storage. The phones are said to get a triple rear camera setup. It is said to offer a 5,500mAh battery and offer Quick Charge 5.0 support.

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