Tag: asci

Consumer Affairs Ministry Says Will Develop Framework to Protect Online Consumers From Fake Reviews

The government on Saturday said it will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interest. The consumer affairs ministry along with the Advertising Standards Council of India (ASCI) held a virtual meeting on Friday with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.

Fake reviews mislead consumers into buying online products and services.

According to an official statement, the Department of Consumer Affairs (DoCA) will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.

Consumer forums, law universities, lawyers, FICCI, CII and consumer rights activists, among others, participated in the meeting to discuss the magnitude of the problem and roadmap ahead for fake reviews on websites.

Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on platforms to see the opinion and experience of users who have already purchased the goods or service.

“Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here. Also, e-commerce players must disclose as to how they choose the ‘most relevant reviews’ for display in a fair and transparent manner,” Consumer Affairs Secretary Rohit Kumar Singh said.

All stakeholders agreed that the issue deserves to be monitored closely and appropriate framework governing the fake reviews should be developed for protection of consumer interest, the statement said.

Stakeholders from e-commerce companies claimed they have frameworks in place by which they monitor fake reviews and would be pleased to take part in developing a legal framework on the issue, it added.

Nidhi Khare, additional secretary and Anupam Mishra, joint secretary in the Department of Consumer Affairs also attended the meeting.

Manisha Kapoor, CEO, ASCI highlighted the categories of fake and misleading reviews and their impact on consumer interest.

The issues discussed in the meeting included how paid reviews, unverifiable reviews and absence of disclosure in case of incentivised reviews make it challenging for consumers to recognise genuine reviews.

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14 Ads From Gaming Firms Found Violating Advertising Standards During IPL: ASCI

At least 14 ads by mobile game operators broadcast during the first week of the ongoing IPL cricket tournament have been found to be violating the guidelines set by the advertising industry, self-regulatory watchdog ASCI said on Tuesday. The Advertising Standards Council of India (ASCI) said it screened 35 ads from the online real-money gaming industry between March 26 and April 3, of which 14 were found to be in violation of its code.

Brands found to be breaching the code include My11Circle, Fairplay, Gamezy and Winzo, a statement said.

“ASCI is concerned to note that, despite clear guidelines, some online real-money gaming firms are attempting a shortcut. For an industry that is under significant regulatory scrutiny, such acts by some companies paint the entire industry as irresponsible,” ASCI’s chief executive Manisha Kapoor said.

She said IPL (Indian Premier League), which attracts huge eyeballs, requires “responsible behaviour” from brands, broadcasters, celebrities and ad creators.

ASCI, which also looks after advertising on digital platforms, found 285 social media ads of online real-money gaming companies in violation of its code which came into effect on December 2020.

The violations observed include dubious claims such as ‘India’s biggest 1st prize’, while in several cases the disclaimer informing consumers of the risks was flashed very quickly rather than at a normal speaking pace.

In some cases, the advertisements had celebrities acting while the disclaimer was being made, which distracts consumers from important information about risks, while others had disclaimers that were smaller than what has been prescribed.

“These attempts at glossing over the disclaimers required to be carried in the prescribed manner, informing about the risks of financial loss or game addiction, can severely compromise consumer interest. ASCI has urged gaming industry bodies to take up this issue with their members,” it said.

ASCI’s statement said its guidelines, which were backed by the Ministry of Information and Broadcasting, require brands not to aim the products at minors, not present gaming as a source of livelihood or link it to success.

The guidelines also require all advertisements to carry a prominent disclaimer regarding the risk of financial loss and the addictive nature of such games, the statement added.

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