Tag: ai search

Google’s AI-Powered Search Generative Experience Expands to Over 120 New Countries and Territories

Google launched its generative AI-infused Search Generative Experience (SGE) in the US earlier this year and expanded the AI search tool to India and Japan in August. Now, Google is expanding SGE to more than 120 new countries and territories, the search engine giant said in a blog post Wednesday. SGE is also getting support for four new languages along with a few new upgrades and features that make the AI-powered search tool more interactive.

Search Labs and SGE in English is rolling out to over 120 new countries and territories across the globe, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa, starting Wednesday, Google said in its blog post. Generative AI-powered Search will now also support Spanish, Portuguese, Korean and Indonesian languages.

Search Labs allows Google users to test new tools on Search, including SGE, and is available on the Google app on both Android and iOS. To enable it, users can open the Google app on their phones, tap the beaker-shaped Search Labs icon on top left and enable the SGE tool in the next page. For now, Search Labs and SGE is rolling out in the new countries only on Google Chrome desktop, with Google app access to be enabled over the coming week.

SGE is also bringing a few new features, including easier follow-up questions, AI-powered translation help, and more definitions for topics like coding, Google said. Users can now ask follow-up questions directly from the search results page. They can also view their previous queries and search results as they are exploring a topic. The follow-up update will be rolling out initially in English in the US over the coming weeks.

Additionally, translation feature is getting an update that will underline words in search phrase that could have multiple meanings. Users can select a specific meaning of the said word to get an accurate translation. According to Google, this AI-powered translation capability will roll out soon in the US for English-to-Spanish translations, with support for more countries and languages arriving in the near future.

Google is also expanding its definitions feature that launched in August. Initially available for topics like science, economics, or history, interactive definitions feature in AI overviews is being extended to new topics like coding and health information. This update will also be available first in English in the US, starting next month

Google I/O 2023 saw the search giant repeatedly tell us that it cares about AI, alongside the launch of its first foldable phone and Pixel-branded tablet. This year, the company is going to supercharge its apps, services, and Android operating system with AI technology. We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Google for India 2023: AI-Powered Search Becomes More Visual and Local, New Services on Google Pay

Google rolled out its search generative experience (SGE) in India in August, bringing AI-generated responses and summaries to queries on its popular search engine. Generative AI search promised to provide more effective and engaging results and in-depth overviews. Now, the tech giant is rolling out improvements to its AI search tool in India. Google is making search generative experience in India more visual and localised for better results. The company announced the updates coming to its AI search in the country at its Google for India 2023 event held Thursday.

In its blog detailing new product experiences announced at the event, Google said it was adding new capabilities to SGE in India that make its AI-generated information preview more useful and easier to understand. SGE, Google said, will now be richer and more visual, adding more images and videos to some of its overviews.

“For example, when you search for something like, “what are the various ways to drape a saree?” you’ll be able to reference a more visual and easy-to-follow AI-powered overview with images and videos of multiple types of drapes,” Google explained in the blog.

Generative AI search is also becoming more localised, providing users location-specific responses. Users could find out what a city has to offer, explore things to do around them via SGE, which will now incorporate user reviews of places to provide better information.

Additionally, Google is also simplifying access to information on government schemes. In the coming weeks, SGE will help Indian users to easily navigate and find important information on over 100 government schemes in areas of healthcare, housing, employment, women’s welfare, farming, and more. All of this and everything else on SGE will be available in both Hindi and English languages.

Google is also expanding the capabilities of Google Lens, now allowing people to search for skin conditions visually similar to what they observe on their skin. Users can take a picture of their skin condition via Google Lens and get visual matches for information on it.

The company also announced new Google Pay services for both merchants and consumers. Google’s popular digital payments app is tying up with ePayLater to enable a credit line for merchants. It is also bringing sachet loans starting as low as start as low as Rs. 15,000 in partnership with DMI Finance. On the consumer side, Axis Bank is making its personal loans available on Google Pay, with more banks to follow. Users can now also avail credit lines from banks on UPI for payments via Google Pay, similar to a UPI payment.

Google is also bringing improvements to the shopping experience on its site, making it easier to find products and expanding discovery for small businesses. “Starting today, if you search for something like “Best phone under Rs. 15,000” on Google Search, you’ll now see a more visual feed of products to explore, with filters to help shoppers quickly and easily find the products they are looking for,” Google said on its blog.

YouTube, too, is getting new updates. The site will roll out an immersive watch page for news, which will pull content from credible sources. This feature will arrive in 11 Indian languages, starting Q4 2023.

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