How Hailey Bieber Is Creating Her Own Rules in the Beauty Industry

Launching a beauty brand is something I wanted to do for many years, but I knew there needed to be a mission behind it. I’ve been vocal about how I’ve felt the pressure to look a certain way, so I wanted to create a brand that changes the conversation around beauty and perfection. Too many people in the world are trapped by unrealistic standards of perfection, and at Rare Beauty, we are on a mission to help everyone celebrate their individuality by redefining what beautiful means. 

First of all, I love what I do, so that is a major motivation. What keeps me going is knowing that if I continue using my voice and my platform to break the stigma around mental health, that I can reach young people who need to hear this message. That’s why I am so dedicated to not only raising funds through the Rare Impact Fund, but using my platforms to provide mental health resources to young people. 

We’re aiming to make real changes in the beauty industry by helping to break the stigma around mental health and increasing access to mental health support and services.

There’s power deep down inside yourself, and you can find it when you don’t give up on yourself and when you can be vulnerable and ask for help.

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