adidas Basketball Sets the Tone for the Future of the Category During NBA All-Star Weekend
(Salt Lake City, UT) — Over the weekend, adidas Basketball welcomed a new era for the category at All-Star Weekend, rooted in the passion for the game and dedicated to shaping the future of basketball through intentional design along with the ongoing support of athlete partners, on and off the court.
On Friday, February 17, the brand hosted an immersive exhibition at Venue 6SIX9 celebrating the future of the brand and the release of their latest collection. Kahleah Copper, Anthony Edwards, Walker Kessler, Damian Lillard, Donovan Mitchell, Chiney Ogwumike, Nneka Ogwumike, Candace Parker, Jalen Williams, and other all-stars from the adidas Basketball family joined the celebration.
The evening showcased up-close looks of the recently released 2023 Collection: Chapter 02 along with exclusive first glimpses at unreleased 2023 and 2024 footwear and apparel from the brand including D.O.N Issue #5, CRAZY IIINFINITY, Dame 8.5, and the Bad Bunny Cangrejeros, among others unreleased colorways and designs.
Bringing this momentum to the sport, brand partners dominated All-Stars, stepping on court in an array of adidas Basketball silhouettes. First time All-Star Anthony Edwards debuted his BYW Select Antman PEs, an official collaboration with Marvel, along with the BYW Select “Georgia Peach” PE paying tribute to his grandmother and his hometown of Atlanta during the game. Three point contest champion, Damian Lillard, closed out All-star weekend hitting a game winning shot wearing the Dame 8 “Playoffs” PE.
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