Stephen Curry seeks trademark for “NUIT NUIT” phrase
Stephen Curry has filed trademark applications for “NUIT NUIT” to protect his French version of the “night night” celebration.
The Golden State Warriors star popularized the gesture during the 2022 NBA Finals, and he wore a “NUIT NUIT” shirt after winning gold in the 2024 Paris Olympics. The term, French for “NIGHT NIGHT,” is now a focal point of Curry’s branding efforts.
Josh Gerben reported that Curry’s filings cover both the EU and US markets.
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