The Ultra-Rich-Looking Color Trend That Will Define Fall

Like clockwork, a few colors always emerge from the back of our closets once temperatures begin to drop. Black! Brown! Beige! All of them are the fashion crowd’s in-formal welcoming committee for fall. But beyond the more obvious shades, occasionally, there will be a few other colors that manage to capture our collective attention. Recently, some of those hues that have taken the runways by storm include oxblood, dove gray, and even olive green—which all, ironically, can be considered fall neutrals. For the record, these color trends are far from groundbreaking. However, for some fashion people, the mere concept of opting for clothing that’s not black, brown, or beige can be, well, earth-shattering. Considering that we’ve seen so many conversations crop up around alternatives to black, it’s only a matter of time before one color comes back into the chat: navy.

Before you scream at your screen, hear me out. Embracing color can be challenging for the fashion crowd (no shade intended). But opting for an unexpected neutral, like navy, allows us to make our everyday staples feel a bit more elegant with little effort. But if that’s not enough to sell you on this shade, keep scrolling. In an effort to prove that this color is actually, dare I say, the “new” black, I’ve pulled ample proof that this particular shade permeated F/W 24 collections. Ahead, you’ll find a few styling examples of this color trend on the runway and a curation of the best navy clothing for fall from Nordstrom, H&M, Aritzia, J.Crew, and a few other retailers. Fair warning: this story may cause you to want to stop wearing all-black. Proceed with caution.

(Image credit: Launchmetrics Spotlight; PICTURED: Bottega Veneta)

(Image credit: Launchmetrics Spotlight; PICTURED: Lovechild1979)

(Image credit: Launchmetrics Spotlight; PICTURED: Carven)

(Image credit: Launchmetrics Spotlight; PICTURED: Aknvas)

(Image credit: Launchmetrics Spotlight; PICTURED: Bevza)

(Image credit: Launchmetrics Spotlight; PICTURED: Michael Kors)

(Image credit: Launchmetrics Spotlight; PICTURED: Tom Ford)