The Sims Competitor inZOI Sells 1 Million in a Week, Krafton Declares It a ‘Long-Term Franchise IP’
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inZOI has sold 1 million copies in a week, developer and publisher Krafton has announced. That’s the fastest sales milestone ever for a game published by the South Korean megacorp.
Krafton’s The Sims competitor launched on PC via Steam in Early Access form on March 28 and quickly hit the headlines after players discovered they could run over and kill children. Krafton responded to say it had patched out what it called an “unintended bug.”
Despite this hiccup, inZOI has a ‘very positive’ user review rating on Steam, and saw a peak of 175,000 concurrent viewers on Twitch, ranking third in the Games category. It rose to number one on Steam’s Global Top Sellers List (by sales revenue) just 40 minutes after release.
Meanwhile, Canvas, inZOI’s in-game user-generated content (UGC) sharing platform, saw over 1.2 million “participants” on launch day, and over 470,000 pieces of content uploaded.
IGN’s inZOI Early Access review returned a 6/10. We said: “inZOI is a visually striking life simulator with plenty of ambition, but not enough depth as of its Early Access launch.”
Clearly, inZOI is doing the business for Krafton, which highlighted its work promoting the game ahead of launch and its communication with the community as helping to build trust and momentum for release. The inZOI global showcase and demo build “particularly attracted high interest,” Krafton added.
CEO CH Kim commented: “We are grateful and excited to present inZOI to players around the world through Early Access. We will continue to actively communicate with players and foster inZOI as Krafton’s long-term franchise IP.”
