The Blueprint: How Kobe Bryant’s Influence Drives Jayson Tatum

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“I can remember when he was a little boy—this is how obsessed he was,” recalls Brandy Cole, the mother of Celtics All-Star Jayson Tatum. “I asked him, What do you want to be when you grow up? His first answer in life was, ‘Kobe.’”

Brandy tried to explain to her son: You can’t be Kobe. You can be an NBA player, like Kobe. But you can’t be Kobe.

Jayson refused to accept that. And when mom dared to suggest that he could one day be better than Kobe, her son damn near lost his mind.

“I was like, Can’t nobody be better than Kobe!” Tatum remembers. “It didn’t even make sense to me.”

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Not too long ago, Jayson Tatum hated the Boston Celtics. As a kid growing up in St. Louis, MO—a city without a hometown NBA team—he fell in love with Kobe and the Lakers. That love, dating back to when Jayson was 4 years old, ran deep. It was an obsession.

He retreated to his bedroom and cried when Boston beat L.A. in the 2008 Finals. He was ecstatic when Kobe got his revenge in 2010, winning his fifth and final championship.

“From the beginning, [Kobe] was always my favorite player,” Tatum explains. “I wanted to be just like him. He was my biggest basketball inspiration.”

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By the age of 6, Jayson was getting into heated arguments with Brandy about who was better, Kobe or Michael Jordan. She watched MJ and the Bulls rule the League in the ’90s. Jayson’s allegiance, of course, was always to the Mamba.

In every way possible, Jayson tried to emulate his idol. He was shooting turnaround, fadeaway jumpers by third grade. And it wasn’t like he’d just do it in a game. Brandy would peer out the window and see Jayson working on those moves in the backyard of their home in University City.

He rocked all the Kobe kicks and apparel he could get his hands on.

“My favorite Kobe shoes were the Kobe 3s,” Tatum says. “I had on the ‘What The’ Kobe 9s in the state championship game my senior year. Played in Kobe ‘Preludes,’ 5s and 6s, when I was on the EYBL circuit.”

“I can remember the first time I found out that Flight Club existed, he was entering his senior year and he wanted these shoes—’What The’ Kobes,” Brandy says. “They were already expensive to me. I looked high and low, and then I found Flight Club. Of course, the only place [that had them]. And I was like, You mean I got to pay more for these? [laughs] But he was like, ‘That’s all I want. It can be my Christmas gift and my birthday gift. That’s all I want.’”

In 2007, Jayson met Kobe for the first time at Quicken Loans Arena when the Cavaliers hosted the Lakers. He still has the picture they took in the hallway after the game. That same year, he went to All-Star Weekend in Las Vegas with Brandy. They didn’t have tickets to the events but made it to the NBA’s Jam Session—a giant activation geared toward kids. Tatum picked out a red Western Conference All-Star Kobe jacket. Brandy dug it up after Bryant’s passing and surprised Jayson with it.

Tatum’s fandom started as most fandoms do. He gravitated to the exciting showman playing on one of the League’s brightest stages. The Lakers regularly appeared on national TV. Bryant regularly appeared on SportCenter’s Top 10. Once Tatum discovered YouTube, he’d spend hours and hours going through highlights. 

“One of my all-time favorite plays when I was younger was when they threw the full-court pass to him and he did the 180 when he went behind his back,” he says. “That shit was just, like, unbelievable to me when I first saw that.”

As he became older and found his own success in basketball, Jayson began to look up to Kobe for reasons far beyond a lob to Shaq or a poster over Dwight. He kept watching the highlights, only this time, he studied them differently.

“I remember my dad telling me, ‘Don’t just watch his buckets. Watch how hard he works to get open for the ball, his demeanor, how efficient he is with his body movements and his jab steps, his footwork. Don’t just watch the shot go in,’” Tatum says. “I really started to pay attention to the little things.”

“The little things” extended far beyond clips on YouTube. Jayson read stories of Kobe’s work ethic, drive and intensity. He listened to the Mamba speak about it himself—how he put all his eggs in one basket, how he chased his goal of making the NBA relentlessly, how he never had a backup plan. It became Tatum’s own mantra.

“He said the exact same words to me,” Brandy explains. “We would talk about work ethic and all of that. I would say, ‘OK, what’s your Plan B just in case [you don’t make the NBA]?’ He looked at me one day and he was like, ‘That’s the difference between me…’ and he named off all these other people. ‘They actually have a fallback plan, a Plan B.’ These were his exact words: ‘Mom, no. It’s this or die.’ And I responded, Um, no. Maybe there’s something else, like coaching. I was trying to get him to at least come up with something. There’s a small number of people that actually make the NBA, and as a lawyer, I’m always like, Do your due diligence, make sure you have all your bases covered. But he was emphatic. ‘It’s this or nothing.’”

As early as elementary school, Tatum embraced the Mamba Mentality. He’d tell teachers that his dream was to be an NBA player, and when they encouraged him to choose something more realistic, he remained steadfast.

“I can remember vividly, he was in the fourth grade playing AAU Nationals in New Orleans,” Brandy says. “We would go on trips and there was a rule that you couldn’t swim or couldn’t have fries and ice cream and stuff like that, because you couldn’t swim all day in the sun and then go play and compete. We lost, and a bunch of other kids on the team were like, Yay, now we can go swim. We get back to the hotel and they all can’t wait to get into their swimsuits and go to the pool. I go in our room and Jayson’s sitting on the floor with his back against the wall in tears. You’re not going swimming? He said, ‘No, I don’t understand. We lost. There’s nothing to be happy about.’ He was just so upset. There was always something different about him.”

That continued into high school, when Jayson was up at 5 am every morning and off to the gym before Brandy even got out of bed. He paid attention to the details and never took shortcuts. He mastered Bryant’s jab step by training for an entire week without a basketball, just replicating the motion over and over again. During his four years at Chaminade, head coach Frank Bennett insists he took just two days off—the two days following their state championship victory his senior season.

All of that stemmed from Bryant and a desire to follow in his footsteps. It seemed to come full circle when, amid Boston’s 2018 playoff run, Kobe dedicated a segment of his ESPN show Detail to breaking down Tatum’s game and how it could improve. Then a rookie, Tatum had been helping to lead an injury-riddled Celtics team through the Eastern Conference. After years of analyzing Bryant’s every move, the roles had suddenly reversed. Jayson watched the episode on repeat.

“I started to talk to him during the playoffs. He told me when I get to L.A. to contact him. If I wanted to get in the gym, just let him know,” Tatum says. “And then when we did, I remember I was sweating on the way to the gym. My heart was beating fast. I remember I walked in and I was like, Yo, this shit…Kobe is here and I’m about to…like, it was…”

He struggles to find the words to describe the moment exactly. Here he was, having just turned 20, about to play basketball with his hero.

“I remember I would do a drill and he would show me how to do something or tell me what to do next, and I was just sitting there and in my mind I’m like, Yo, I’m working out with fucking Kobe Bryant.”

“It’s right up there with him getting drafted,” says Brandy, of that first workout between her son and Bryant. “It’s watching your kid’s dreams come true.”

“He’s iconic,” says Jayson. “He accomplished so much. I think it was just the way he went about it. The way he did things and his demeanor. He was different. That’s the best way to put it. He was just different. He was unlike anybody else. He did it his own way. And you could see when he passed away, so many people my age and even older guys in the NBA, they attribute him [with] being the reason they work so hard and started playing basketball.”

The news of Kobe’s death left Tatum heartbroken. He continued to honor his idol on the court, being named to his first All-Star team in late January. The seeds of that accomplishment were planted nearly two decades ago, when a young, awestruck Jayson first saw the Black Mamba dominate. Kobe was the reason he picked up a basketball. Kobe was the one who inspired him to strive for feats like this.

“No matter if it was during the regular season, postseason, All-Star—everything he’s always done, he’s always followed and wanted to emulate Kobe,” Brandy emphasizes. “Whether it was on the court, life accomplishments, USA [Basketball], All-Star.

“I think it’s a little bittersweet [making his first All-Star Game],” she continues. “I’m sure Kobe would’ve been there. I’m sure Jayson probably would’ve gotten a text or a phone call congratulating him. I think he would have been glad to see that Kobe was proud of him. It’s bittersweet, for sure, but I know that he knows Kobe is proud of him and that this is one of many. And if he keeps that Mamba Mentality, he’ll be a perennial All-Star, MVP candidate, all of that.”

That’s Plan A. And for Jayson Tatum, there aren’t any backup plans.

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