YouTube Shorts to Gain Shopping Features Amid Digital Ad Slowdown: Report

YouTube Shorts to Gain Shopping Features Amid Digital Ad Slowdown: Report

YouTube is bringing shopping features to its TikTok-like short-form video service, as it looks to diversify its revenue stream squeezed by falling ad spending, the Financial Times reported on Tuesday. Ad sales on Alphabet-owned YouTube slipped to $7.07 billion (roughly Rs. 57,300 crore) in the third quarter from $7.2 billion…