WhatsApp Rolls Out New ‘Channels’ Feature That Lets Organisations Broadcast Updates to Followers

WhatsApp Rolls Out New ‘Channels’ Feature That Lets Organisations Broadcast Updates to Followers

WhatsApp on Thursday began letting select organisations try a new feature called “Channels” that lets them broadcast to followers on the popular, Meta-owned messaging service. The debut comes as an array of agencies and organisations grow disenchanted with Elon Musk-owned Twitter in the face of fees, performance problems, and dramatically…