Amazon Plans to Lay Off 10,000 Employees Days After Twitter, Meta Trimmed Jobs: Report

Technology giant Amazon plans to lay off 10,000 people in the coming days, adding to the bloodbath being witnessed in the technology world after Twitter and Facebook parent Meta significantly trimmed their workforces.

The New York Times said in a report Monday that Amazon plans to lay off approximately 10,000 people in “corporate and technology jobs starting as soon as this week.” While the NYT said in its report that the total number of layoffs remains “fluid”, the 10,000 people who could be let go represent roughly three percent of Amazon’s corporate employees and less than one percent of its global workforce of more than 1.5 million composed primarily of hourly workers.

“The cuts will focus on Amazon’s devices organisation, including the voice-assistant Alexa, as well as at its retail division and in human resources,” the report said.

Amazon’s layoffs come just weeks after Twitter‘s new owner billionaire Elon Musk reduced the social media‘s workforce by half and Meta announced it will lay off 13 percent of its workforce or 11,000 employees.

The report of impending layoffs at Amazon also comes on the day its founder Jeff Bezos told CNN he plans to give away the majority of his $124 billion (nearly Rs. 10,04,100 crore) net worth to charity within his lifetime.

Troubled times had been brewing at Amazon as the NYT reported that from April through September, the tech giant reduced its headcount by almost 80,000 people, primarily shrinking its hourly staff through high attrition.

“Amazon froze hiring in several smaller teams in September. In October, it stopped filling more than 10,000 open roles in its core retail business. Two weeks ago, it froze corporate hiring across the company, including its cloud computing division, for the next few months. That news came so suddenly that recruiters did not receive talking points for job candidates until almost a week later, according to a copy of the talking points seen by The New York Times,” it said.

The NYT report said that Amazon’s “planned retrenchment during the critical holiday shopping season — when the company typically has valued stability — shows how quickly the souring global economy has put pressure on it to trim businesses that have been overstaffed or underdelivering for years.

After experiencing its “most profitable era on record” during the COVID-19 pandemic years, which saw exponential growth in online consumer spending, “Amazon’s growth slowed to the lowest rate in two decades, as the bullwhip of the pandemic snapped.” The report noted that during the pandemic years, as consumers flocked to online shopping and companies to Amazon’s cloud computing services, the tech giant doubled its workforce in two years, and channelled its winnings into “expansion and experimentation to find the next big things.” However, as the world recovered from the pandemic and consumers scaled back on online shopping, Amazon faced “high costs from decisions to overinvest and rapidly expand, while changes in shopping habits and high inflation dented sales.” Amazon’s retail business covering its physical and online retail business and its logistics operations has been “under strain” after the surge of demand and “breakneck expansion” during the pandemic, NYT said. Amazon has said it has pulled back expansion plans and has told investors it sees uncertainty with consumers.

“We’re realistic that there are various factors weighing on people’s wallets,” Brian Olsavsky, the finance chief, told investors last month, according to the NYT report. He said the company was unsure where spending was heading, but “we’re ready for a variety of outcomes.” The NYT report added that in recent months, Amazon has shut down or pared back several of its initiatives, including Amazon Care, which provided primary and urgent health care after it failed to find enough customers; Scout, the cooler-size home delivery robot, that employed 400 people and Fabric.com, a subsidiary that sold sewing supplies for three decades.

For Amazon, Devices and Alexa have long been seen internally as at risk for cuts. The NYT report said Alexa and related devices “rocketed to a top company priority as Amazon raced to create the leading voice assistant, which leaders thought could succeed mobile phones as the next essential consumer interface.” From 2017 to 2018, Amazon doubled its staff on Alexa and Echo devices to 10,000 engineers. “At one point, any engineer getting a job offer for other Amazon roles was supposed to also get an offer from Alexa,” it said. 

 


 

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Twitter Restores ‘Official’ Label; $8 Blue Check Mark Option Vanishes

Elon Musk’s Twitter on Friday brought back the “official” badge to some accounts, just days after doing away with it, while several users reported the new subscription option for the blue verification check mark had disappeared.

The move follows a surge in fake accounts on the platform after new boss Elon Musk allowed users to pay $8 (nearly Rs. 650) for the coveted blue check mark that was previously reserved for verified accounts of politicians, actors and other major personalities.

Fake accounts of several big brands have popped up with the blue check, including Musk’s Tesla and SpaceX as well as Roblox, Nestle and Lockheed Martin.

“To combat impersonation, we’ve added an ‘Official’ label to some accounts,” Twitter’s support account — which has the “official” tag — tweeted on Friday. Musk on Wednesday tweeted he had “killed” the new label, just hours after rolling it out.

Drugmaker Eli Lilly and Co issued an apology after an imposter account tweeted that insulin would be free, amid political backlash and scrutiny into the high prices of the medicine.

“We apologise to those who have been served a misleading message from a fake Lilly account,” the company said, reiterating the name of its Twitter handle.

Among other examples, a number of misleading Tweets about Tesla from a verified account with the same profile picture as the company’s official account were being circulated on the platform.

“Twitter has over the past several years worked to try to improve that (misinformation). And it seems like Elon Musk has unraveled it within a matter of weeks,” AJ Bauer, a professor at the University of Alabama said.

Musk had said Twitter users engaging in impersonation without clearly specifying it as a “parody” account will be permanently suspended without a warning. Several fake brand accounts, including those of Nintendo and BP, have been suspended.

Meanwhile, many users said the option to sign up for Twitter Blue, the subscription service that comes with blue check verification, had disappeared.

Twitter did not reply to a request for comment on that.

Earlier in the day, Musk said his companies will be well-positioned in 2023 despite the possibility of a tough economy.

Musk’s tweet came a day after he brought up the likelihood of Twitter going bankrupt. In his first company-wide email, Musk warned that Twitter would not be able to “survive the upcoming economic downturn” if it fails to boost subscription revenue to offset falling advertising income, three people who saw the message told Reuters.

Many companies, including General Motors and United Airlines, have paused or pulled back from advertising on the platform after Musk took over. In response, the billionaire said on Wednesday he aimed to turn Twitter into a force for truth and stop fake accounts.

© Thomson Reuters 2022

 


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Twitter, Tesla, Other Elon Musk Companies to Remain Well Positioned Till 2023

Elon Musk, who heads five companies including Tesla and Twitter, said in a tweet on Friday that his companies will be well positioned in 2023 despite the possibility of a tough economy.

Musk’s tweet comes a day after he raised the possibility of Twitter going bankrupt. Earlier in the day, in his first company-wide email, Musk warned that Twitter would not be able to “survive the upcoming economic downturn” if it fails to boost subscription revenue to offset falling advertising income, three people who have seen the message told Reuters.

Twitter currently has $13 billion (roughly Rs. 1,050 crore) in debt and faces interest payments totaling close to $1.2 billion (roughly Rs. 9,685 crore) in the next 12 months.

The payments exceed the company’s most recently disclosed cash flow, which amounted to $1.1 billion (roughly Rs. 8,880 crore) as of the end of June.

Meanwhile, electric carmaker Tesla added to its inventory in Shanghai, China, at its fastest pace ever in October.

Tesla, which counts China as a key market and production base operates a factory in Shanghai that accounted for about half of its global deliveries last year.

In October, Tesla produced 87,706 Model 3s and Model Ys in Shanghai but delivered 71,704 vehicles, leaving a gap of 16,002 China-made cars in inventory, according to data from China Merchants Bank International (CMBI).

In a bid to boost sales, Tesla reduced prices for its Model 3 and Model Y cars in China and also offered an additional rebate for buyers who take delivery in November and buy insurance from one of its partners.

Musk told analysts last month that demand was strong in the quarter and he expected Tesla to be “recession-resilient”.

Musk is also the CEO of satellite internet company SpaceX, brain-chip startup Neuralink and tunneling enterprise The Boring Company.

© Thomson Reuters 2022


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Twitter’s Chief of Information Security Lea Kissner Exists Company Amid Mass Layoffs

Twitter’s information security chief Lea Kissner is leaving the company, Kissner said in a tweet on Thursday.

Kissner joined Twitter last year as head of privacy engineering and was made the chief information security officer in January.

The move comes in the middle of a large-scale layoff and product changes at the social media company under new boss Elon Musk.

Musk bought Twitter for $44 billion (nearly Rs. 3,55,700 crore) and took control on October 27. He then moved quickly to push out some top executives including Chief Executive Parag Agrawal and announced layoffs affecting about half of Twitter’s workforce.

Chief Privacy Officer Damien Kieran and Chief Compliance Officer Marianne Fogarty have also put down their papers, the Verge reported earlier on Thursday, citing sources and messages on Twitter’s internal channels.

Twitter did not immediately respond to a request for comment on the departures.

Meanwhile, it was reported earlier in the day that new Twitter CEO Musk emailed his workers for the first time late Wednesday to prepare them for “difficult times ahead” and ban remote work unless he personally approved it. Musk said there was “no way to sugarcoat the message” about the economic outlook and how it will affect an advertising-dependent company like Twitter, according to the email reviewed by Bloomberg News. The new rules, which kick in immediately, will expect employees to be in the office for at least 40 hours per week, he added.

Twitter has been under Musk’s leadership for close to two weeks, in which time he has dismissed roughly half its workforce and most of its executive suite. The new boss has upped the price for the Twitter Blue subscription to $8 (roughly Rs. 650) and attached user verification to it. Musk told workers in the email that he wants to see subscriptions account for half of Twitter’s revenue.

 


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Elon Musk ends remote work for Twitter staff: report

Elon Musk has reportedly emailed his Twitter employees to warn of “difficult times ahead” and inform them that they will no longer be permitted to work remotely – unless he personally approves it.

Musk sent an email to his staff for the first time late Wednesday, saying there was “no way to sugarcoat the message” about the economy and its impact on Twitter, which depends on ads, according to Bloomberg, which reviewed the email.

The employees will be expected to be in the office for at least 40 hours a week, added the billionaire, who took over the platform in a $44 billion deal on Oct. 27.

“The road ahead is arduous and will require intense work to succeed,” Musk wrote his employees, Bloomberg said.

In another email, the world’s richest man added that “over the next few days, the absolute top priority is finding and suspending any verified bots/trolls/spam.”

Twitter employees will be expected to be in the office for at least 40 hours a week.
AP

Musk, who also is the CEO of Tesla, told workers at the electric car maker in June that working remotely was no longer acceptable.

News about the end of working from home comes days after he announced that roughly half of Twitter’s staffers were being let go.

Musk also is charging $8 a month for the Twitter Blue subscription and its attached user verification.

If employees want to work from home, Elon Musk must personally approve it.
AP
Elon Musk says he wants to see subscriptions account for half of Twitter’s revenue.
Twitter/@elonmusk

The new boss said in the email that he wants to see subscriptions account for half of the platform’s revenue, according to the news outlet.

On Wednesday, Musk sought to reassure big companies that advertise on Twitter that his chaotic takeover won’t harm their brands — acknowledging that some “dumb things” might happen on his way to creating what he says will be a better, safer user experience.

The latest erratic move on the minds of major advertisers was his decision to abolish a new “official” label on high-profile accounts just hours after introducing it.

Twitter began adding gray labels to prominent accounts, such as Coca-Cola, Nike and Apple, to indicate that they are authentic. A few hours later, the labels started disappearing.

“Apart from being an aesthetic nightmare when looking at the Twitter feed, it was simply another way of creating a two-class system,” Musk told advertisers in an hour-long conversation broadcast live on Twitter.

“It wasn’t addressing the core problem,” he added.

Major brands including General Motors, United Airlines and General Mills have temporarily stopped buying ads on Twitter, as they watch whether Musk’s plans to loosen its guardrails against hate speech will lead to a spike in online toxicity.

Musk said he’s planning a “content moderation council” representing diverse viewpoints that will address inappropriate content and reassure advertisers, but it would take “a few months” to put together.

He added that it will be advisory and “not a command council.”

With Post wires

 

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Elon Musk Twitter Takeover Raises Fears of Climate Misinformation Surge During COP27 Summit

Climate deniers looking to block action and “greenwashing” companies could have free rein on Twitter after Elon Musk’s takeover, analysts warned as leaders pursued anti-warming efforts at the COP27 summit.

The Tesla billionaire and self-declared free-speech absolutist has fired thousands of staff — with sustainability executives Sean Boyle and Casey Junod among those signing off from the platform last week.

Musk has promised to reduce Twitter’s content restrictions and after the takeover announced plans to create a “content moderation council” to review policies.

“It’s not clear what Mr Musk really plans to do. However… if he removes all attempts at content moderation, we can expect a surge of disinformation, as well as increases in misleading and greenwashing advertisements,” said Naomi Oreskes, a professor of the history of science at Harvard University who has authored leading studies on climate misinformation.

“Greenwashing” means companies misleading the public about their impact on the planet through messages and token gestures.

“We may also see an increase in hateful comments directed towards climate scientists and advocates, particularly women,” Oreskes said.

Following the buyout, one climate journalist tweeted that he had received death threats on the platform. He did not immediately respond to a request for comment.

Sustainability execs axed

Researchers and campaigners say that despite measures announced by social platforms, climate misinformation is thriving, undermining belief in climate change and the action needed to tackle it.

Twitter and other tech giants such as Facebook and Google have said they are acting to make false claims less visible.

But the Institute for Strategic Dialogue think tank said in a detailed study this year that messages aiming to “deny, deceive and delay” regarding climate action were prevalent across social media.

Under Twitter’s policy before the takeover, it said “misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited”.

“We believe that climate denialism shouldn’t be monetised on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis,” Boyle and Junod wrote in an Earth Day post on Twitter’s blog.

Both posted messages on November 4 with the hashtag “LoveWhereYouWorked”, indicating they were among those laid off after Musk’s $44-million (roughly Rs. 3,37,465 crore) takeover. They did not immediately respond to requests for comment.

Scientists at risk

Beyond false information, some specialists warned that climate scientists themselves face threats if moderation falters.

A surge in hate speech drove Twitter’s head of safety and integrity Yoel Roth to respond, trying to calm concerns. He tweeted that the platform’s “core moderation capabilities remain in place”.

Musk wrote on November 4 that “Twitter’s strong commitment to content moderation remains absolutely unchanged.”

“I worry that scientific falsehoods will find a bigger platform on Twitter under Musk’s leadership,” said Genevieve Guenther, founder of the media activism group End Climate Silence.

“But I worry even more that the website will start deplatforming climate scientists and advocates who criticise right-wing views, preventing them from connecting to each other and to decision-makers in media and government.”

Blue ticks at COP?

Among Musk’s plans is an $8 monthly charge for users to have a blue tick by their name —currently a mark of authenticity for officials, celebrities, journalists and others.

“To me, this is opening the door to highly coordinated disinformation and manipulation,” said Melissa Aronczyk, an associate professor in communication and information at Rutgers University.

Musk said the move aims to reduce hate speech by making it too expensive for trolls to have multiple accounts.

Aronczyk argued the system would give a mark of authenticity to those willing to pay for a blue tick to push an agenda.

She pointed to the controversy around Hill+Knowlton Strategies — a PR company working for big fossil fuel companies -– reportedly hired by host Egypt to handle public relations for the COP27 summit.

“Picture every Hill+Knowlton staffer working for COP27 creating a network of blue-check accounts to promote the business-led initiatives at the summit. Or downplaying the conflicts. Or ignoring protests,” Aronczyk said.

“It’s basically letting corporate greenwashing become the default communication style around climate change.”


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Mastodon Hailed as Open Alternative to Twitter After Elon Musk Takeover: All You Need to Know

With Twitter in disarray since the world’s richest person took control of it last week, Mastodon, a decentralised, open alternative from privacy-obsessed Germany, has seen a flood of new users.

“The bird is free,” tweeted Tesla mogul Elon Musk when he completed his $44 billion (roughly Rs. 3,37,465 crore) acquisition of Twitter. But many free-speech advocates reacted with dismay to the prospect of the world’s “town square” being controlled by one person and started looking for other options.

For the most part, Mastodon looks like Twitter, with hashtags, political back-and-forth and tech banter jostling for space with cat pictures.

But while Twitter and Facebook are controlled by one authority — a company — Mastodon is installed on thousands of computer servers, largely run by volunteer administrators who join their systems together in a federation.

People swap posts and links with others on their own server— or Mastodon “instance” — and also, almost as easily, with users on other servers across the growing network.

The fruit of six years’ work by Eugen Rochko, a young German programmer, Mastodon was born of his desire to create a public sphere that was beyond the control of a single entity. That work is starting to pay off.

“We’ve hit 1,028,362 monthly active users across the network today,” Rochko tooted – Mastodon’s version of tweeting – on Monday. “That’s pretty cool.”

That is still tiny compared with his established rivals. Twitter reported 238 million daily active users who had seen an advert as of the second quarter of 2022. Facebook said it had 1.98 billion daily active users as of the third quarter.

But the jump in Mastodon users in a matter of days has still been startling.

“I’ve gotten more new followers on Mastodon in the last week than I have in the previous five years,” Ethan Zuckerman, a social media expert at the University of Massachusetts at Amherst, wrote last week.

Before Musk completed the Twitter acquisition on October 27, Mastodon’s growth averaged 60-80 new users an hour, according to the widely-cited Mastodon Users account. It showed 3,568 new registrations in one hour on Monday morning.

Rochko started Mastodon in 2017, when rumours were spreading that PayPal founder and Musk ally Peter Thiel wanted to buy Twitter.

“A right-wing billionaire was going to buy a de facto public utility that isn’t public,” Rochko told Reuters earlier this year. “It’s really important to have this global communications platform where you can learn what’s happening in the world and chat to your friends. Why is that controlled by one company?”

Toots and instances

There is no shortage of other social networks ready to welcome any Twitter exodus, from Bytedance’s Tiktok to Discord, a chat app now popular far beyond its original constituency of gamers.

Mastodon’s advocates say its decentralised approach makes it fundamentally different: rather than go to Twitter’s centrally-provided service, every user can choose their own provider, or even run their own Mastodon instance, much as users can e-mail from Gmail or an employer-provided account or run their own e-mail server.

No single company or person, can impose their will on the whole system or shut it all down. If an extremist voice emerged with their own server, the advocates say, it would be easy enough for other servers to cut ties with it, leaving it to talk to its own shrinking band of followers and users.

The federated approach has downsides: it is harder to find people to follow in Mastodon’s anarchic sprawl then on the neatly ordered town square that centrally administered Twitter or Facebook can offer.

But its growing group of supporters say those are outweighed by the advantages of its architecture.

Rochko, whose Mastodon foundation runs on a shoestring crowdfunded budget topped up with a modest grant from the European Commission, has found a particularly receptive audience among privacy-conscious European regulators.

Germany’s data protection commissioner is waging a campaign to get government bodies to close their Facebook pages, since, he says, there is no way of hosting a page there that conforms to European privacy laws.

Authorities should move to the federal government’s own Mastodon instance, he says. The European Commission also maintains a server for EU bodies to toot from.

“No exclusive information should be sent over a legally questionable platform,” data commissioner Ulrich Kelber said earlier this year.

While Mastodon is busier than ever before, it still has few of the big names from politics and showbiz that have made Twitter an addictive online home for journalists in particular. Few know comic Jan Boehmermann — Germany’s answer to John Oliver — outside his country, but more names are arriving daily.

For Rochko, the project’s only full-time employee, programming at his home in a small town in eastern Germany for a modest EUR 2,400 (roughly Rs. 1,96,800) monthly salary, the work continues.

“Would you believe me if I told you I’m extremely tired?” he tooted on Sunday.


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Elon Musk’s Twitter Faces Lawsuit for Mass Layoffs: Here’s All You Need to Know About WARN Act

Twitter has begun laying off employees under its new owner, Elon Musk. The San Francisco-based social media giant is expected to terminate up to 3,700 people — half of its workforce — on Friday, according to internal plans reviewed by Reuters this week. Twitter is already facing a proposed class action claiming the layoffs are imminent and will violate US and California laws if employees are not given advance notice or severance pay.

What does US law require?

The federal Worker Adjustment and Retraining Notification (WARN) Act requires businesses with 100 or more employees to provide 60 days’ notice before engaging in mass layoffs. The law defines mass layoffs as those affecting at least 500 employees during a 30-day period, or at least 50 employees if layoffs impact at least one-third of a company’s workforce. Employers can provide workers with 60 days of severance pay in lieu of giving notice.

What are the penalties for violating the WARN Act?

An employer found to have violated the WARN Act can be ordered to give laid-off workers 60 days of back pay. The law also imposes penalties of $500 (nearly Rs. 41,000) per violation per day. Comparable laws in California and other states impose similar penalties.

What has Twitter been accused of?

The lawsuit filed in San Francisco federal court late on Thursday claims Twitter locked employees out of their accounts on Thursday, signaling that they will soon lose their jobs. One of the five named plaintiffs, who is based in California, says he was terminated on November 1 without notice or severance pay. It was not clear if Twitter is paying severance to workers who lose their jobs. Twitter did not immediately respond to a request for comment.

The lawsuit claims the layoffs violate the WARN Act and a similar California law. The plaintiffs say they are concerned that Twitter will ask workers targeted for layoffs to sign releases waiving their ability to sue in exchange for modest severance pay.

Have other Elon Musk-run companies been sued under the WARN Act?

Tesla was sued in Texas federal court in June for allegedly violating the WARN Act through an abrupt nationwide purge of its workforce, including 500 layoffs at a factory in Sparks, Nevada. The law firm behind that case, Boston-based Lichten & Liss-Riordan, also represents the Twitter workers who sued on Thursday. The firm did not immediately respond to a request for comment. Tesla has said it was merely “right-sizing” by firing poorly performing workers and not engaging in layoffs that required advance notice.

Last month, a federal judge said Tesla workers must pursue their claims in private arbitration rather than court. The same issue could arise in the lawsuit against Twitter, as more than half of private-sector US workers have signed agreements to arbitrate employment-related legal disputes.

Has there been an increase in WARN Act litigation?

Employers faced a spike in lawsuits brought under the WARN Act and state laws during the COVID-19 pandemic, as many businesses abruptly shuttered or terminated many of their employees. Enterprise Rent-A-Car, Hertz Corp, restaurant chain Hooters and Florida hotel operator Rosen Hotels and Resorts all settled WARN Act lawsuits over pandemic-related layoffs. Rosen settled claims by 3,600 workers for $2.3 million (nearly Rs. 18 crore) and Enterprise agreed to pay $175,000 (nearly Rs. 1.5 crore) to nearly 1,000 workers. Hertz and Hooters paid undisclosed sums.

© Thomson Reuters 2022

 


 

 

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Elon Musk Fires Twitter’s Ethical AI Team, Sacked Employees Confirm Layoffs Through Tweets

Elon Musk, the new Twitter head, has been laying off employees across teams in global offices. The SpaceX CEO has recently sacked the entire Ethical AI team, as confirmed by fired employees in their tweets. The Director of the ML Ethics, Transparency, and Accountability team at Twitter, Rumman Chowdhury, shared a tweet earlier in the day announcing that she has been laid off by the company. This was soon followed by farewell messages from several other team members, confirming that they have been let go under the global layoffs hinted by Musk on Thursday.

In a post verifying the news about the recent firings, Rumman Chowdhury talked about feeling the “relief that you’re the one on the receiving end of the Thanos’ snap”.

She also shared a picture of her logged out account details, mentioning that her credentials have been changed.

According to a Wired report, Chowdhury was quoted earlier this week as saying that her team’s work has been put on hold after Musk‘s acquisition. “We were told, in no uncertain terms, not to rock the boat,” she said.

Another employee from the Ethical AI team, former Senior Engineer Manager at Twitter‘s META, Joan Deitchman, posted a tweet thanking her group members for being “full of integrity.”

In a follow-up tweet, Deitchman confirmed that the entire the team has been laid off. She also elaborated on the team’s current development and their work towards pushing for “algorithmic transparency and algorithmic choice.”

This is not the only team that have been fired by the new Twitter CEO under the recent management changes. In India, Twitter has fired the majority of its over 200 employees as part of mass layoffs across the globe layoffs.

Sources said the layoffs are across engineering, sales and marketing, and communications teams. It has also being said that the entire marketing and communications department in India has been sacked.


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Elon Musk Blames Activist Groups Pressurising Advertisers for “Massive” Drop in Twitter’s Revenue

Twitter’s new owner Elon Musk said on Friday that the social media company had seen a “massive” drop in revenue and blamed activist groups pressuring advertisers.

Musk, who took control of the firm last week, said the revenue decline came “even though nothing has changed with content moderation and we did everything we could to appease the activists.”

“Extremely messed up! They’re trying to destroy free speech in America,” he said in a tweet.

Twitter recorded a fall in revenue in its last reported quarterly results in July, blaming Musk’s $44 billion (nearly Rs. 3,61,600 crore) proposal and weakening digital advertising market.

Last month, Musk said he wants Twitter to be “the most respected advertising platform”, in a bid to gain the trust of ad buyers ahead of the close of his deal.

Several companies including General Mills Inc and luxury automaker Audi of America already have paused advertising on Twitter, while General Motors said it had temporarily halted paid advertising.

In another move, Twitter has fired the majority of its over 200 employees in India as part of mass layoffs across the globe ordered by its new owner Elon Musk who is looking to make his $44 billion acquisition work.

Sources said the layoffs are across engineering, sales and marketing, and communications teams.

However, there is no clarity yet on the severance package to be paid to employees laid off in India.

The entire marketing and communications department in India has been sacked, the sources said.

World’s richest businessman Musk began his innings at Twitter last week by firing the CEO Parag Agrawal as well as the CFO and some other top executives.

This was followed by an exodus of top management. Musk has now started a massive exercise to downsize the company’s global workforce.


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