Twitter Offers Advertisers Incentives Amid Marketer Exodus After Elon Musk Takeover: Report

Twitter Offers Advertisers Incentives Amid Marketer Exodus After Elon Musk Takeover: Report

Twitter is offering advertisers incentives to increase their spending on the platform, according to an email sent on Thursday to advertising agencies, an effort to jump-start its business after Elon Musk’s takeover prompted many companies to pull back. Details of the incentive offer were first reported by newsletter Marketing Brew….