TRAI Directs Telecom Providers to Set Up Digital Platform for Customer Consent to Curb Promotional Calls, Messages

TRAI Directs Telecom Providers to Set Up Digital Platform for Customer Consent to Curb Promotional Calls, Messages

In order to curb the menace of pesky calls and sms, telecom regulator TRAI has directed service providers to develop a unified digital platform in two months to seek, maintain and revoke customers’ consent for promotional calls and messages. In the first phase, only subscribers will be able to initiate…