Meta Plans to Work on Boosting Retention on Threads After App Loses More Than Half of Its Users

Meta Plans to Work on Boosting Retention on Threads After App Loses More Than Half of Its Users

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives…

Meta’s ‘Friendly’ Threads Collides With Unfriendly Internet

Meta’s ‘Friendly’ Threads Collides With Unfriendly Internet

Mark Zuckerberg has pitched Meta’s Twitter copycat app, Threads, as a “friendly” refuge for public discourse online, framing it in sharp distinction to the more adversarial Twitter which is owned by billionaire Elon Musk. “We are definitely focusing on kindness and making this a friendly place,” Meta CEO Zuckerberg said…

Meta’s Threads Emerges as First Real Threat to Twitter as It Racks Up Over 30 Million Users in 18 Hours

Meta’s Threads Emerges as First Real Threat to Twitter as It Racks Up Over 30 Million Users in 18 Hours

Meta‘s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival. Dubbed as the…

Meta to Launch Threads App on July 6 as Twitter Restricts Access to Users

Meta to Launch Threads App on July 6 as Twitter Restricts Access to Users

Meta Platforms plans to launch a microblogging app, Threads, days after Twitter executive chair Elon Musk announced a temporary cap on how many posts users can read on the social media site. Threads, Instagram’s text-based conversation app, is expected to be released on Thursday and will allow users to follow…