Google Launches Campaign to Pressure Apple to ‘Fix Texting’, Adopt RCS Messaging

Google Launches Campaign to Pressure Apple to ‘Fix Texting’, Adopt RCS Messaging

Google has launched an online campaign asking Apple to “fix texting” by adopting the Rich Communication Services (RCS) protocol for messaging. Currently, Apple uses the outdated SMS and MMS technology for communication with users outside the company’s ecosystem. According to Google, this has led to users sharing low resolution videos….

Google Pauses RCS Ads Coming on Messages App in India to Address User Complaints

Google Pauses RCS Ads Coming on Messages App in India to Address User Complaints

Google has paused the feature offered to businesses using Rich Communication Services (RCS) to deliver ads in India through its Messages app — as a result of an uproar among users for getting spam. Although RCS is meant as an upgrade over the existing short messaging service (SMS) by offering…