Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All Details

Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All Details

Embracer Group AB, one of Europe’s biggest gaming firms, ramped up its acquisition pace after striking deals for six companies including the intellectual property rights for The Lord of the Rings Trilogy and The Hobbit. “Gaming is the best way to monetize IPs in the long term but not necessarily the most…