iPhone 15 Pro Max Price Bump Part of Apple’s Revenue-Boosting Strategy: Mark Gurman

iPhone 15 Pro Max Price Bump Part of Apple’s Revenue-Boosting Strategy: Mark Gurman

Apple enacted its long-awaited iPhone price increase with as much subtlety as possible, part of an effort to wring more money from consumers without triggering sticker shock. On Tuesday, the company boosted the price of just one iPhone model — the top-end Pro Max, which climbs by $100 (roughly Rs….