Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu…
Netflix is expected to report that it added some 2 million subscribers in the first quarter and investors will scrutinize whether recent price cuts and the launch of an ad-supported plan are tempting people to subscribe and stay on. The company, which lost 200,000 subscribers in the year-ago quarter, returned…
Mae Whitman has had nearly every kind of role during her long career – but her new Hulu show “Up Here” gave her something new. “I can do anything on camera, I do not care. I don’t even notice that it’s there. I’m crying, I’m naked, I’m dying, whatever,” Whitman,…
Snap is reportedly laying off over 20 percent of its workforce in the company’s latest move after losing shares. While the Snapchat parent has not revealed any details on the job cut, the company has reportedly confirmed on Tuesday that two of its senior advertising executives have exited. Meanwhile, Netflix…
Prey teaser and release date are out. Production house 20th Century Studios has released a 45-second-long teaser trailer for the sci-fi thriller — the fifth installment of the Predator franchise and a prequel to the previous entries, to confirm that the feature film will premiere in the US on the…
Disney on Wednesday said its profit slipped in the recently ended quarter but its theme parks and streaming service Disney+ were booming. The entertainment giant reported net income of $470 million (about Rs. 3,645 crore), just over half of the $912 million (about Rs. 7,075 crore) profit it made in…
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