Fresh off Barbie’s box office success, manufacturer Mattel, which owns the Barbie brand, is reportedly looking to expand on its IP with 14 new feature films, all in different stages of production. As per Variety, they include a surrealistic Barney movie, Lena Dunham’s take on Polly Pocket, a Hot Wheels…
Mattel, the global toy company, has officially launched its digital collectibles marketplace a year after its first Hot Wheels non-fungible token (NFT) minting on the Ethereum network. In January 2022, Mattel’s Barbie released a ready-to-wear NFT collection in collaboration with Balmain, a luxury fashion brand. The current marketplace is built…
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