Generative AI Being Used by Advertisers Across Firms, With Risks of Copyright and Security Involved

Generative AI Being Used by Advertisers Across Firms, With Risks of Copyright and Security Involved

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. But many companies remain wary of security and copyright risks as well as the dangers of…